Welcome to the latest episode of Caffeinated Campaigns! In this episode, we have James Gilbert, the CMO of Flip, sharing his insights and experiences about growth. James has been a CMO three times and has had two successful exits, so he has plenty of experience to pull from.

Here are the three highlights from this episode:

1. Importance of Data Manipulation for Business Success: James emphasizes the importance of data in marketing and how it can make or break a business. He advises companies to triangulate their data with multiple sources to ensure accuracy and to govern it properly.

2. Unconventional Marketing Strategies Stick in People's Minds: James believes that B2C brands have done a better job of creating memorable marketing campaigns than B2B brands. He suggests that B2B brands should focus on creating unconventional moments that people will remember.

3. Email Marketing is a Cheap and Creative Way to Grow Your Business: James shares that email marketing is one of the cheapest channels for growth marketing. He encourages companies to test out being creative and quirky with their email subject lines to see if it works.

Don't miss out on the valuable insights shared in this episode! Subscribe to Caffeinated Campaigns now to stay up-to-date with the latest marketing trends and strategies.

2/13/23

Caffeinated Campaigns

Lauren Hoffman-Noark - Creative Director, Fund That Flip

2/06/23

Caffeinated Campaigns

Idan Geva - Co-founder & CEO, Verbato AI