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A glossy print magazine in 1,500+ Palm Springs hotel rooms. A half-hour TV pilot with a full crew. A bright pink Rolls-Royce named Mr. Pink turning heads on the street. That’s not a gimmick, it’s a strategy.

We sit down with Matthew Mitchell and Wiley Snedeker, the founders behind Oasis Magazine and Victory Creative Agency, to unpack how they’re building modern local media in the Coachella Valley. Matthew shares the creative journey that runs through makeup, photography, production, and constant reinvention after industry-wide shocks. Wiley breaks down the unglamorous side that makes the glamour possible: accounting, CPA work, fractional CFO support, and the systems that keep a fast-moving brand from spinning out.

We get specific about what makes Oasis Magazine different: a BFF-style voice, a focus on celebrating small businesses (including LGBTQ+ owned, women-owned, and minority-owned businesses), and a refusal to treat everything like a “best of” contest. Then we dig into the big question for entrepreneurs and marketers: why go all-in on print in a TikTok world? Their answer centers on attention, tangibility, and meeting travelers at the exact moment they want to discover what to do next.

Finally, we talk Oasis Live, their magazine-format travel and lifestyle show, and the decision to raise production value to a Hollywood standard so the story can reach beyond a local audience. If you care about entrepreneurship, small business marketing, local advertising, and building real community through media, this conversation delivers a playbook.

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A heartbreak, a desert move, and a willingness to try again can turn into something much bigger than a side project. We sit down with Jose Esparza, founder and host of The New Mindset of the Coachella Valley, to unpack how he rebuilt his life in the valley and kept iterating until his podcast finally clicked, then grew into an NBC Palm Springs TV show.

We get specific about the craft: how to start a podcast on a budget, why beginning with simple audio beats waiting for perfect gear, and how consistency and curiosity outwork expensive equipment. Jose shares how he designs a brand that pops without gatekeeping, why he’d rather make content that feels like a real conversation, and how learning new tools (even the ones you once thought looked “stupid”) can level up your production fast. If you care about video podcasting, podcast SEO, and building a local audience, this is a practical blueprint with a Coachella Valley edge.

Jose also opens up about filming on location so entrepreneurs and small businesses get real visibility, plus the bigger vision: community-centered projects that range from a local reality dating concept to policy-first debates that focus on answers instead of cheap shots. We close with where to watch and stream his show, and the advice he’d give anyone trying to go from “just starting” to something that actually lasts.

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Something wild happens when you stop treating your instincts like a soft suggestion and start treating them like real information. We sit down with Allie Kingsley Baker, a New York Times bestselling author, co-writer, and Coachella Valley entrepreneur, and her story moves fast: Los Angeles gets unsafe during the pandemic, a “we’re just going for a drive” day ends in La Quinta, and suddenly a new life starts taking shape in the desert.

We dig into the writing side first, including what people get wrong about ghostwriting vs co-writing, how one project can snowball into a career, and what it’s like collaborating with high-profile names while still protecting your own creative voice. Allie also shares the part most people leave out: chasing a dream job in the art world, getting burned by a toxic boss, and using writing to process the experience until it becomes a publishable book and a turning point.

Then we get real about small business in Palm Springs and the Coachella Valley: why she built Art Major Studio to give families a place to create without the mess at home, how an hourly “drop in and make anything” model works, and what opening an Italian restaurant teaches you about staffing, margins, stress, and risk. If you’re into entrepreneurship, local business, creative careers, or practical leadership lessons, you’ll leave with a sharper filter for choosing the right opportunities. Subscribe, share this with a friend who’s building something, leave a review, and tell us: when was the last time your gut was right?