CHAPTER 8 - MY STORIES, CASE STUDIES, AND THE AGE OF SALES SPECIALISTS
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CHAPTER 8 - MY STORIES, CASE STUDIES, AND THE AGE OF SALES SPECIALISTS
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In today's complex CRM sales environment, success demands a sophisticated application of emotional intelligence and persuasion skills across two critical fronts. Externally, these skills help forge stronger connections with prospects and customers, building trust and driving deals forward. However, equally crucial is their internal application – working with your own sales team, solution architects, product specialists, and implementation teams.
By masterfully wielding emotional intelligence and persuasion techniques both externally and internally, you create a powerful multiplier effect. Your enhanced ability to influence and collaborate with internal stakeholders ensures smoother deal execution, better resource allocation, and more creative solution design. Meanwhile, these same skills applied externally help you better understand customer needs, navigate complex buying committees, and build lasting partnerships.
The modern CRM sales professional must be as adept at building internal champions and alignment as they are at winning customer trust. This dual mastery of internal and external relationship management becomes your secret weapon for consistently superior sales outcomes.
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