It’s one of the most common objections in vended laundry—and one of the biggest fears holding owners back from modernizing their stores.

In this episode of CCI Drive Time, Steve tackles the concern head-on. Are customers really going to leave if coins go away? What about the belief that “my customers don’t have bank accounts”? And is hybrid payment the right way to ease into change?

Every distributor hears it—and how you respond can make or break the deal. In this episode of CCI Drive Time, Steve breaks down why price objections are usually sticker shock, not rejection, and how to confidently reframe the conversation around ROI, operational leverage, and long-term value. From real-world sales stories to practical language you can use in the field, this episode helps distributors stop apologizing for price and start selling impact.

In the debut episode of CCI Drive Time, Steve introduces the podcast and explains its purpose: helping laundry equipment distributors stay educated, confident, and effective while on the road. He shares why payment systems should be positioned not as an add-on, but as the operating system of a laundromat—and how leading with solutions (not just price or equipment) can set distributors apart. This episode lays the foundation for future discussions around card systems, common objections, product positioning, and real-world sales scenarios designed to help distributors sell smarter and close more deals.