Byrna Under Fire: Bonitas Questions the Non-Lethal Defense Market Darling
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Byrna Under Fire: Bonitas Questions the Non-Lethal Defense Market Darling
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In this episode of Short Seller Scoop, we dive into Bonitas Research’s latest report on Byrna Technologies, a company known for its non-lethal launchers. While Byrna claims to be growing rapidly in popularity and dealer support, Bonitas raises questions about its true reach and profitability. The report suggests that some of Byrna’s “Premier Dealers” include unexpected locations like tea shops, barbershops, and even car washes, casting doubt on Byrna's sales and growth figures. Additionally, Bonitas highlights concerning insider sales and stagnant Amazon and Google Trends data, hinting at possible issues behind Byrna’s public image. Join us as we break down Bonitas’ investigation and what it could mean for Byrna’s future.
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