In this episode of Business as UNusual, host Aicila sits down with Venezuelan-born entrepreneur Sebastian Hidalgo to explore innovative and ethical sales strategies that defy the “used car salesman” stereotype. Sebastian Hidalgo unveils his SWAT sales system, developed from hostage negotiation and psychological operations, and shares how his approach drives extraordinary results in competitive markets. Together, they discuss the impact of AI on sales, empowering technical founders, and redefining what it means to succeed in modern business. This episode is packed with actionable insights for entrepreneurs, consultants, and sales professionals seeking unconventional paths to success.

Topics discussed in this episode:

• How hostage negotiation tactics can ethically boost your sales
• Why effective sales is an act of service, not manipulation
• The SWAT sales system: Empathy, diagnosis, and trust-building over pressure tactics
• Navigating AI in sales—how staying human sets you apart
• Empowering non-sales founders to confidently charge what they’re worth
• Making the shift from “doing” to delegating as you grow your business
• Reframing business success and common advice that backfires

Connect with Sebastian Hidalgo on LinkedIn: https://www.linkedin.com/in/sebastian-dp-hidalgo/

Level up your sales game! Learn more about the SWAT sales system and how to close extraordinary deals—connect with Sebastian Hidalgo on LinkedIn.

Rethink your approach—embrace the art of ethical influence and put trust at the heart of your business.

Ready to transform your founder mindset? Listen to this episode and discover why separation between self-worth and pricing is key!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila welcomes international speaker, bestselling author, and confidence coach Simone Knego to the show. Discover how Simone Knego empowers women to overcome self-doubt, build unshakable confidence, and lead with authenticity in every aspect of life and business. Through her unique philosophy of kitchen table leadership, Simone Knego shares actionable strategies and stories that inspire sustainable growth and meaningful success beyond conventional measures.

Topics discussed in this episode:

• What is kitchen table leadership and why it matters
• Understanding and overcoming self-doubt in women and entrepreneurs
• How to reframe your self-talk for genuine confidence
• Why confidence is a skill—practical ways to build it
• The transformative power of stepping outside your comfort zone
• Redefining success: happiness over titles and dollar signs
• The REAL Method framework: Respect yourself, Embrace failures, Ask what you want, Live without limits
• Why setting boundaries is crucial for intentional growth
• New book: Real Confidence and upcoming programs
• The importance of storytelling and helping women thrive

Resources mentioned in this episode:

• Simone Knego’s website- https://simoneknego.com
• Real Confidence book
• Her Unshakable Confidence Podcast

Level up your leadership—practice the REAL Method today!

Pre-order Simone Knego’s upcoming book "Real Confidence" for frameworks and bonus content

Sign up for group coaching or masterminds and step outside your comfort zone

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this insightful episode of Business as UNusual, host Aicila sits down with equity strategist and executive coach Danielle Marshall to unpack the practical realities of fostering inclusion and navigating polarization in today’s business world. Danielle Marshall, founder of Culture Principles, shares actionable strategies for organizations seeking to move beyond buzzwords like DEI and embrace authentic, effective culture change. The conversation covers everything from communication basics and accountability to curiosity as a leadership tool—highlighting what it takes to create trust, resilience, and lasting success within diverse teams.

Topics Discussed in this Episode:

• How to coach and communicate effectively in a polarized environment
• Why language matters less than commitment in diversity, equity, and inclusion work
• Re-framing accountability and grace within team cultures
• Moving past “toxic workplace” labels—designing intentional, thriving cultures
• The strategic use of curiosity: from soft skill to powerful change agent
• Tackling perfectionism and paternalism in leadership
• Operationalizing core values instead of just naming them
• Community engagement: asset-based approaches for nonprofit and corporate work
• Defining and measuring success as a modern leader

Resources Mentioned in this Episode:

• LinkedIn: Danielle Marshall
• Danielle Marshall’s Playbook on Curiosity for Difficult Conversations: https://www.culture-principles.com/resources/the-curiosity-playbook/
• TEDx Talk by Danielle Marshall: https://youtu.be/JFP8D4Ymlu0?si=K5-NGXk2wUXySpmm

Download Danielle Marshall’s curiosity playbook to transform your next tough conversation!

Reflect on your organization: Are you fostering accountability and curiosity, or just naming values? Start a team conversation today!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila sits down with Lorraine Connell, founder of Peers Not Fears and expert in teen leadership development. Together, they dive into breaking the traditional leadership mold, empowering youth who might never see themselves as leaders, and the transformative power of deliberate practice and resilience. From her upcoming TEDx talk to hands-on middle school leadership programs, Lorraine shares actionable insights on fostering growth mindsets, encouraging authentic community building, and why letting go of control unleashes real innovation—in and out of the classroom.

Topics discussed in this episode:

• Why leadership is a learned skill, not a born trait
• The dangers of “just”—how language limits potential
• Empowering unassuming leaders: Class clowns, rebels, and the quiet few
• How confidence and leadership are built through practice
• Flipping the “control” myth in education and business
• Why mistakes are the foundation for growth in leadership
• Building sustainable, engaged school communities through peer mentorship
• The ripple effect of positive, intentional leadership programs
• Lorraine Connell’s upcoming TEDx talk and her advice for her younger self

Resources mentioned in this episode:

• Peers Not Fears Website: https://www.peersnotfears.com
• Lorraine Connell on Instagram: @peersnotfears

Rethink leadership! Challenge yourself to use empowering language and drop the word “just” from how you define yourself or others—see what changes.

Encourage real growth: Mentor or support someone who doesn’t fit the “typical” leader mold. Authentic leaders come from unexpected places.

Join the conversation: Connect with Lorraine on Instagram @peersnotfears and share how you’re cultivating UNusual leadership in your community!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila is joined by artist Gretchen Andrew, whose Facetuned Universal Beauty series boldly explores the insidious effects of AI beauty filters on self-image, diversity, and wellness. Together, they dissect how algorithms erase individuality and change culture, why even the world’s “most beautiful” people aren’t immune, and the high personal and business costs of digital perfection. If you want actionable insights into the intersection of technology, artistry, and human thriving—the show delivers.

Topics Discussed in This Episode:

• How AI beauty filters reshape global beauty standards
• The hidden mental health impact of algorithm-driven perfection
• Why “unfiltered” authenticity is a crucial business and life asset
• The surprising rise in beauty-related procedures among men
• What success looks like when you are paid and celebrated for being yourself

Resources Mentioned in This Episode:

• Gretchen Andrew’s website: gretchenandrew.com
• Instagram: @gretchenandrew

💡 Challenge yourself: Try a filter on a photo and see how it shapes your own standards—then start a conversation about it with friends or colleagues.

👀 Follow Gretchen Andrew on Instagram and subscribe to her newsletter for updates on exhibitions, workshops, and new projects that promote radical authenticity.

📣 Share this episode with someone struggling with digital perfection or unrealistic standards—help spread awareness and support!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this collaborative episode, Kevin Chung, host of Standout Creatives, and Aicila, host of Business as Unusual, explore strategies for creative business owners, particularly introverts, to stand out without burning out. They discuss the challenges introverted creatives face, such as networking and engagement, and offer practical advice on balancing energizing and draining activities. By focusing on authenticity and genuine connections, Kevin and Ala provide insights into sustainable business practices and the importance of strong, reciprocal relationships. They also touch on the impact of AI and the importance of human presence in creating meaningful connections.

00:00 Introduction to the Hosts

00:26 Challenges for Introverted Creatives

04:18 Networking Tips for Introverts

06:11 Building Authentic Relationships

10:33 The Importance of Self-Awareness

20:09 Leveraging AI and Authenticity

23:53 Conclusion and Future Collaborations

Learn more about Kevin's support for creatives: https://www.standoutcreativebusiness.com/

Join Aicila at a workshop on making your time work for you: https://luma.com/bicurean

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila chats with Sean Olson, founder of Olson Personal Injury Lawyers, about his unique path from Emmy-winning journalist to top-rated trial lawyer. Sean shares how storytelling drives his approach to justice, the challenges clients face in an intimidating legal system, and how his firm levels the playing field against big corporations and insurers. Tune in to discover the unconventional ways Sean and his team serve individuals across Colorado, New Mexico, and Wyoming—delivering not just verdicts, but real, life-changing outcomes.

Topics discussed in this episode:

• How Sean Olson transitioned from journalism to law—and why storytelling matters in justice
• The intimidating realities of the legal system and strategies to empower clients
• Financing clients’ cases: making justice accessible regardless of ability to pay
• Redefining legal success: justice, dignity, and building others up
• Breaking down lawyer stereotypes and creating an exceptional client experience
• The ongoing evolution of law, advocacy, and client partnership

Resources mentioned in this episode:

• Olson Law Firm: olsonlawfirm.com
• Book: Sean Olson’s layperson’s guide to personal injury lawsuits (available via the Olson Law Firm website)

Empower Yourself: If you or someone you know is overwhelmed by the legal system, visit olsonlawfirm.com for resources and support!

Get Informed: Look for Sean Olson’s upcoming book to demystify personal injury law and learn how to stand tall in your own legal journey.

Stay Curious: Subscribe to Business as UNusual for more stories about bold leaders making a difference in unexpected ways.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, culture expert and Better Culture co-founder Brett Hogeveen joins Aicila for an insightful conversation about the measurable business impact of workplace culture. Brett shares actionable strategies for building competitive advantage by prioritizing both top-down leadership and bottom-up employee engagement. Discover practical tips to improve retention, productivity, and fulfillment in your business using culture as your secret weapon.

Topics discussed in this episode:

• How culture transforms business results and why it’s not just a “soft skill”
• The importance of executive buy-in and partnership for lasting culture change
• Measurable ways to foster employee commitment and continuous improvement
• Building culture from the bottom up: Introducing the 20 Tenets framework
• Tips for leaders and employees to create a more rewarding workplace
• Why strategic plans should always include culture improvement initiatives
• Simple steps for shifting your organization’s culture to unlock performance

Visit https://betterculture.com/unusual for your free Culture Kickstarter Pack and start building a better workplace today!

Resources mentioned in this episode:

• Better Culture Insights & free resources: https://betterculture.com/insights
• Brett Hogeveen on LinkedIn: https://linkedin.com/in/brett-hoogeveen

Make culture part of your company’s strategic plan—start a conversation with your leadership team!

Interested in leadership or culture training? Connect with Brett Hogeveen on LinkedIn or through Better Culture.

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.