What separates a good live performance from a show that builds lifelong fans?

In this episode of Business Side of Music, host Sarah Fleshner sits down with live music producer Amy Wolter of Tom Jackson Productions to break down the psychology behind unforgettable concerts. From stage presence and authority to setlist strategy and audience connection, this conversation unpacks how artists can design intentional “moments” that increase ticket sales, boost merch revenue, and turn casual listeners into loyal fans.

You’ll learn:

• Why the first 30 seconds on stage matter more than you think
• How to structure a setlist that takes audiences on a journey
• The small changes (like eye contact) that dramatically improve engagement
• Why live performance drives 90–95% of artist income
• How confidence, preparation, and stage authority impact your brand

If you're an independent artist, band, or music industry professional looking to grow through touring and live shows, this episode gives you practical, actionable strategies you can implement immediately.

Because in today’s music industry, streams introduce you — but your live show builds the business.

Resources:

https://onstagesuccess.com/

https://onstagesuccess.com/merch-table/

To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes.
Follow us:
Facebook: @tbsompodcast
Instagram: @bsompodcast
TikTok: @bsompodcastThe Touring Playbook for Independent Artists
Visit www.businesssideofmusicpodcast.com
© 362 Entertainment 2026. All rights reserved.

In this solo episode of Business Side of Music, host Sarah Fleshner breaks down the step-by-step touring framework every independent artist needs to tour professionally, even without a big team.

You’ll learn how to:
• Build a professional EPK that booking agents actually open
• Write a booking email that gets responses
• Use data (Spotify for Artists, Bandsintown, Songkick) to choose the right markets
• Route and organize shows using tools like TourSmart and BookingAgent.io
• Lock in pay, merch splits, and promo expectations
• Advance shows, create day sheets, and run smooth show days
• Work the merch table, follow up properly, and get rebooked
• Review tour data and refine your strategy for long-term growth

This episode is designed for independent artists, DIY musicians, and small teams who want to tour smarter, look professional, and build sustainable momentum in today’s music industry.

Resources:

Website builds: https://www.362entertainment.com/

Promotion and tour booking:

https://www.artist.bandsintown.com/

https://www.toursmart.io/

https://booking-agent.io/

To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes.

Follow us:

Facebook: @tbsompodcast

Instagram: @bsompodcast

TikTok: @bsompodcastThe Touring Playbook for Independent Artists

Visit www.businesssideofmusicpodcast.com

© 362 Entertainment 2025. All rights reserved.

In this episode of Business Side of Music, host Sarah Fleshner breaks down 5 moves artists should make to start the year strong from a business-first perspective.

This episode kicks off a new monthly series focused on clarity, strategy, and momentum for independent artists and music professionals. Sarah shares practical insights on defining your business identity, owning your data, understanding where your income really comes from, and learning how to think like a CEO.

You’ll also walk away with 5 actionable steps you can take right now to clean up your digital presence, strengthen one revenue stream, and set focused goals for the year ahead.

To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes.

Follow us:
Facebook: @tbsompodcast
Instagram: @bsompodcast
TikTok: @bsompodcast

Visit www.businesssideofmusicpodcast.com

© 362 Entertainment 2025. All rights reserved.