What if your biggest failure turned into the moment that defined your legacy?

In this episode of the Legacy Podcast, host Paul Dio sits down with Joel Steele, entrepreneur, speaker, and author of LifeSwitch. From restaurant collapse to financial success, Joel shares how flipping his "life switch" transformed his mindset, purpose, and trajectory. Now, through his book and mission, he's helping others find the power within themselves to do the same.

Joel unpacks the turning points that shaped him from navigating debt to redefining fulfillment beyond financial wins. He dives into how tuning into your emotions, building physical discipline, and reigniting purpose are the real keys to building a meaningful legacy. Whether you're stuck in the dark or already chasing the next mountain, this episode will challenge and inspire you to live life "on" with clarity, energy, and conviction.

00:01:00 – Joel's sports icons and the pursuit of greatness

00:03:00 – Why he wrote LifeSwitch despite business success

00:06:30 – The metaphor of flipping your life switch and finding clarity

00:09:45 – LifeSwitch moments: failure, debt, and reinvention

00:13:30 – Transitioning from restaurant failure to financial services

00:16:30 – How fitness helped him manage stress, anxiety, and focus

00:18:30 – Building peace of mind for clients, not just portfolios

00:20:00 – Why passion and purpose matter more than profit

00:21:30 – Committing to a $1M charitable donation through book sales

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Thank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.

Connect with Joel Steele here: https://bookjoelsteele.com
Legacy Podcast: For more information, visit https://businesslegacypodcast.com
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What happens when you mix analytical rigor with an everyday product like a mattress? You get NapLab, a data-driven review site created by Derek Hales, whose mission is to help people sleep better by eliminating the guesswork behind mattress shopping.

In this episode of the Legacy Podcast, host Paul Dio sits down with Derek to explore how a personal frustration with mattress shopping led to a full-time career in objective sleep product testing. What started as a weekend side project quickly turned into one of the most trusted mattress review platforms online.

Derek walks through his meticulous testing process, the surprising metrics that matter most in choosing a mattress, and how NapLab's data-backed approach differentiates them in an industry that's often dominated by biased affiliate marketing. You'll also hear why he believes sleep is the foundation of health and how helping others rest better is his true legacy.

00:01:00 – How Derek's mattress shopping turned into a review business
00:03:15 – NapLab's testing process and lab setup explained
00:06:45 – Staying unbiased in a biased, money-driven review world
00:08:40 – How they use data to validate and score mattress quality
00:10:30 – The 3 most important questions when choosing a mattress
00:12:00 – Industry trends NapLab is influencing through objective testing
00:13:45 – How often people replace mattresses and lifecycle decisions
00:15:00 – Managing couples with different sleep preferences
00:17:00 – Why past mattress experience matters in future recommendations
00:18:00 – Derek's motivation: helping people rest, restore, and heal
00:19:35 – Where to learn more and get a personalized recommendation

🌐 Website: https://naplab.com
📄 Personalized Mattress Recommendation: naplab.com/recommendation (24-hr response)

Leave us a review here → Apple Podcasts
Thank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.

Connect with Derek here and find more about what he does: https://naplab.com
Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit https://businesslegacypodcast.com
Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.
For more information: Visit https://businesslegacypodcast.com to access the show notes and additional resources on the episode.

Is cold email dead? Not even close you're just doing it wrong. In this episode of the Legacy Podcast, host Paul Dio speaks with Adam Rosen, founder and CEO of Email Outreach Company (EOC), a service helping startups and businesses scale their outreach through strategic, professional cold email.

From landing Fortune 500 clients like Amazon and Bank of America to getting replies from Mark Cuban and Ajay Banga, Adam shares real stories that prove email is still one of the most powerful tools in business if you know how to use it.

He breaks down what's changed (and what hasn't) in the email landscape, especially after the crackdown by Google and Microsoft on poor practices. You'll learn why most emails go ignored, what really makes the best open rates, and how to write with the kind of care that earns time on someone's calendar not a spot in the spam folder.

Whether you're in B2B sales, lead generation, or trying to build partnerships from scratch, Adam delivers a crash course on doing cold email the right way built on value, credibility, and deep customer understanding.

00:01:07 – How Adam stumbled into email and turned it into a business
00:02:45 – Cold emailing Mark Cuban and getting replies from execs
00:04:00 – Why most outreach fails due to poor offer articulation
00:06:15 – How to research and write for high-level prospects
00:09:00 – Professionalism in outreach and how to stand out
00:10:50 – Why Adam stuck with email despite newer channels
00:12:15 – How AI is accelerating the pace of change in cold email
00:13:30 – Outdated tactics and what no longer works in 2024
00:15:00 – Managing hundreds of inboxes with new tech
00:16:50 – Where to learn more and sign up for Adam's newsletter

🌐 Website: https://eocworks.com
📩 Email: adam@eocworks.com
📰 Newsletter: Cold Email Tips & Strategy (Free Signup)

Leave us a review here → Apple Podcasts
Thank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.

Connect with Adam here and find more about what he does: https://eocworks.com
Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit https://businesslegacypodcast.com
Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.
For more information: Visit https://businesslegacypodcast.com to access the show notes and additional resources on the episode.

What happens when a software founder returns to her roots in Maine and sees clean water as the foundation for local economic development? In this episode of the Legacy Podcast, host Paul Dio speaks with Jen Millard, co-founder and CEO of Maine Love, a growing water brand with a mission far bigger than hydration.

After years leading tech companies and consumer product startups, Jen returned to her home state to build something that mattered not just a brand, but a vehicle for job creation, sustainability, and local reinvestment. From repurposing idle breweries to creating a supply chain that keeps economics in-state, Maine Love represents a fresh model of what it means to build a legacy-driven business.

Jen shares how her liberal arts education and deep Maine roots shaped her entrepreneurial vision, how Gen Z is redefining consumption with health and intention, and why being radically kind is just as essential as product-market fit. If you've ever wondered how to turn a simple idea like water into a scalable, meaningful brand, this conversation will quench your curiosity.

00:01:10 – How the idea for Maine Love was born
00:03:00 – Jen's background in retail, tech, and personalization
00:05:30 – Launching with 5 SKUs and breaking into 500+ retail doors
00:06:50 – Becoming an entrepreneur after selling her first company
00:08:00 – Why Gen Z and moms are drawn to Maine Love
00:09:00 – The surprising challenges of selling water in a state full of it
00:11:00 – Water quality, municipal sourcing, and economic reinvestment
00:13:00 – Jen's vision for job creation and retaining Maine's next generation
00:14:30 – How to buy, subscribe, and find Maine Love near you

Leave us a review here → Apple Podcasts
Thank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.

Connect with Jen here and find more about what she does: https://mainelove.com

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit https://businesslegacypodcast.com
Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.
For more information: Visit https://businesslegacypodcast.com to access the show notes and additional resources on the episode.

How do you turn a childhood paper route into a billion-dollar vision rooted in purpose and positivity? In this episode of the Legacy Podcast, host Paul Dio sits down with Peter Bradford, serial entrepreneur and founder of Cash Network LLC, to explore his journey from domain-flipping in the late '90s to launching a pet insurance company with heart.

Peter's story is a testament to how curiosity, adaptability, and an intrinsic desire to "be better" can evolve into meaningful legacy-building. He shares how early lessons in efficiency, pattern recognition, and people-watching laid the foundation for building successful ventures across affiliate marketing, law, and pet insurance.

But this episode goes deeper than business mechanics. Paul and Peter reflect on fatherhood, the definition of happiness, and what it really means to leave a legacy that outlives you. From helping his daughter grow into a leadership role within the family business, to launching a nonprofit-driven Be Better Movement, Peter's mission is clear: create scalable businesses that also make humans better.

Whether you're an entrepreneur, a parent, or someone striving for more alignment in your life, this episode will inspire you to see business not just as a tool for profit, but for impact.

Leave us a review here → Apple Podcasts

Thank you for listening to this episode of the Legacy Podcast. Great reviews help us reach more legacy-minded entrepreneurs just like you.

• Be Better Movement Book – Coming soon

• Episode Resources:

• Connect with Peter here and find more about what he does: https://www.linkedin.com/in/peter-bradford/
  
  

• Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit https://businesslegacypodcast.com

• Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

What if you could anticipate the future with certainty, turning potential challenges into opportunities? On this episode of the Legacy Podcast, we explore this compelling idea with Daniel Burrus, a renowned futurist, author, and speaker. Dive into the art of foresight as Burrus explains the power of combining anticipatory strategies with an understanding of hard and soft trends. Hard trends are inevitable future certainties such as technological advancements, while soft trends are mutable assumptions. Together, we uncover how identifying these trends can transform both personal growth and business strategy, enabling you to stay ahead of disruptions rather than merely reacting to them.

Join us as we traverse the fascinating landscape of technology adoption and mindset shifts, with stories ranging from the bustling tech scenes overseas to the inspiring transformation of Lawton, Oklahoma, into a tech and STEM education hub. Throughout our conversation, we emphasize the importance of a proactive mindset and the role trust plays in evolving professions like accounting and auditing. We also tackle the significant impact of AI on jobs and the necessity of continuous learning to remain relevant in a swiftly changing world. Tune in for insights and resources that can help you harness these ideas for a future-ready career, and prepare to challenge your views on scarcity and abundance.

Timestamps

00:00:00 - Introduction and Welcome to the Legacy Podcast

00:01:05 - Anticipatory vs. Reactionary Trends: Understanding the Basics

00:13:00 - Turning Soft Trends Into Opportunities: Strategies for Business Growth

00:16:00 - Technology Adoption Trends and Mindset Shifts: Global Perspectives

00:22:00 - Daniel Burrus on the Power of Foresight and Anticipatory Thinking

00:30:00 - The "Skip It" Principle: Bypassing Traditional Hurdles

00:35:00 - AI's Impact on Job Markets: Adapting to Technological Changes

00:40:00 - Embracing Change for a Future-Ready Mindset: Preparing for Tomorrow

00:45:00 - Building a Legacy: Insights from Daniel Burrus

00:50:00 - Closing Remarks and Where to Find More Resources on Foresight

Episode Resources:

Connect with Daniel here and find more out about what he does: https://www.burrus.com/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com.

Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

What if your daily brushing routine could do more than just clean your teeth? Join us as we chat with Vladimir, the visionary co-founder and CEO of Better Better, who is transforming oral care into a nutritional powerhouse. After overcoming cancer and grappling with the demands of daily supplements, Vladimir had a breakthrough idea: infuse toothpaste with essential vitamins and minerals to support both oral health and overall well-being. Discover the compelling story behind the development of nutrient-enriched toothpaste and how this innovative concept leverages the simple habit of brushing to deliver health benefits, potentially minimizing the reliance on traditional supplements.

In this episode, we dive into the intricate process of selecting the right vitamins, such as D, B12, zinc, and E, to address common deficiencies while maintaining a pleasant brushing experience. Vladimir also shares insights on the evolution of Better Better's product line, shaped by invaluable customer feedback on taste, texture, and mouthfeel. Explore the challenges faced in manufacturing, the strategic shifts in production partners, and the exciting future of Better Better as they plan to expand their offerings with natural floss and bamboo toothbrushes. Listen in to uncover how this pioneering brand aims to make a positive impact on both individual health and the environment, ensuring that your everyday habits contribute to a healthier lifestyle.

Timestamps

00:00:00 - Introduction and Welcome to Business Legacy Podcast

00:00:11 - Meet Matthew Wessels: Real Estate and Tax Advisory Innovator

00:00:37 - Matthew's New Hampshire Roots and Education at Bentley University

00:01:20 - Transition from Corporate Accounting to Real Estate Investment

00:02:45 - Building Wessels Realty and Tax Advisors: A Multifaceted Approach

00:04:10 - The Unique Blend of CPA Expertise and Real Estate Development

00:05:25 - The Complexity and Opportunities in Real Estate and Tax Advisory

00:06:30 - Market Fluctuations and Resilience in Massachusetts Rental Properties

00:07:55 - Political and Economic Influences on the Housing Market

00:09:10 - Trends in Homeownership and Investment Property Challenges

00:10:30 - Matthew's Role in Educating and Mentoring Aspiring Investors

00:11:09 - Real Estate Market Insights and Strategies

00:12:05 - Overcoming the Fear of Property Investment

00:13:30 - The Impact of Market Shifts on Cash Flow and Property Value

00:14:40 - Balancing Professional Growth and Personal Life

00:15:50 - Matthew's Reflections on Fatherhood and Work-Life Balance

00:17:10 - Legacy, Values, and the Courage to Follow a Unique Path

00:18:05 - Navigating Work-Life Balance and Legacy

00:19:00 - Emphasizing Happiness, Generosity, and Authenticity

00:20:30 - Matthew's Advice: Embrace Being Different and Follow Your Own Path

00:21:45 - Closing Thoughts and Where to Learn More About Matthew Wessels

00:22:45 - Conclusion and Final Thoughts from Paul Dio

00:23:30 - Closing Remarks and Invitation to Leave a Review

Episode Resources:

Connect with Vladimir here and find more out about what they do: https://www.betterandbetter.com/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com.

Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Matthew Wessels, partner at Wessels Realty and Tax Advisors, takes center stage as he shares his compelling journey from the hills of New Hampshire to carving a unique niche in the real estate and tax advisory world. Matthew's story is a testament to the power of combining passions, as he skillfully marries his accounting background with a fervor for real estate development. Our conversation uncovers how he transitioned from the corporate treadmill to co-purchasing his first property, igniting a career that now stands at the intersection of real estate analysis, general contracting, and specialized tax advisory services. Matthew's insights into the Massachusetts rental market showcase both the challenges and opportunities that come with navigating market shifts, political influences, and evolving investment strategies.

In a deeper exploration, we reflect on the balance between professional success and personal fulfillment. Matthew opens up about how fatherhood reshaped his priorities, leading to a transformation in his work-life balance through automation and delegation. His reflections on legacy, infused with values of authenticity, courage, and generosity, offer listeners a roadmap to crafting a meaningful life beyond societal expectations. This episode is a treasure trove of wisdom for those eager to learn from a visionary who has successfully integrated personal growth with professional achievement, all while maintaining the courage to follow his distinctive path.

Timestamps

00:00:00 - Introduction and Welcome to Business Legacy Podcast

00:00:11 - Meet Matthew Wessels: Real Estate and Tax Advisory Innovator

00:00:37 - Matthew's New Hampshire Roots and Education at Bentley University

00:01:20 - Transition from Corporate Accounting to Real Estate Investment

00:02:45 - Building Wessels Realty and Tax Advisors: A Multifaceted Approach

00:04:10 - The Unique Blend of CPA Expertise and Real Estate Development

00:05:25 - The Complexity and Opportunities in Real Estate and Tax Advisory

00:06:30 - Market Fluctuations and Resilience in Massachusetts Rental Properties

00:07:55 - Political and Economic Influences on the Housing Market

00:09:10 - Trends in Homeownership and Investment Property Challenges

00:10:30 - Matthew's Role in Educating and Mentoring Aspiring Investors

00:11:09 - Real Estate Market Insights and Strategies

00:12:05 - Overcoming the Fear of Property Investment

00:13:30 - The Impact of Market Shifts on Cash Flow and Property Value

00:14:40 - Balancing Professional Growth and Personal Life

00:15:50 - Matthew's Reflections on Fatherhood and Work-Life Balance

00:17:10 - Legacy, Values, and the Courage to Follow a Unique Path

00:18:05 - Navigating Work-Life Balance and Legacy

00:19:00 - Emphasizing Happiness, Generosity, and Authenticity

00:20:30 - Matthew's Advice: Embrace Being Different and Follow Your Own Path

00:21:45 - Closing Thoughts and Where to Learn More About Matthew Wessels

00:22:45 - Conclusion and Final Thoughts from Paul Dio

00:23:30 - Closing Remarks and Invitation to Leave a Review

Episode Resources:

Connect with Matthew here and find more out about what they do: https://www.wesselsrealtyandtaxadvisors.com/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com.

Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.