Épisodes

  • Storytelling as a Leadership Requirement with Dr. Danny Brassell

    Storytelling as a Leadership Requirement with Dr. Danny Brassell
    Jan 27 2026
    If you've ever wondered why some leaders instantly connect and inspire while others struggle to be heard, this episode breaks it down. Dr. Danny Brassell shares how storytelling becomes a leadership requirement and a growth engine that converts audiences into clients. Danny's path includes pivots from journalism to teaching to speaking, a painful financial loss that reshaped his worldview, and a repeatable framework for building talks that drive real results. You'll also hear why vulnerability builds trust, why reading is a competitive advantage in a distracted world, and how to move from applause to measurable ROI. What you'll learn Why storytelling isn't optional for leaders—it's the bridge to trust, influence, and action. How to turn failure into connection (and why audiences relate more to your losses than your wins). The difference between good presenters (who tell stories) and excellent presenters (who tell stories with intention). A practical method for building a personal "story bank" you can pull from anytime. How to design talks that move the needle, not just "get applause." Danny's 5Cs framework for building talks that convert. Why deep reading is a competitive advantage—and how to use your phone to support learning instead of draining attention. How to manage stage fright by naming it and turning discomfort into connection. A simple weekly habit system that creates momentum across your life (Danny's "7 F's"). Key Topics & Timestamps 00:01 – Intro: why storytelling is a leadership requirement 02:18 – Danny's "Pivots" story: journalism → teaching → speaking 05:13 – Shame, vulnerability, and telling the "messy" parts 06:35 – The 2005 real estate seminar scam: losing everything and what it taught him 11:05 – The "story bank" exercise: triggers → themes → intentional stories 14:59 – Relatable stories vs. impressive stories (Everest vs. first grade) 16:25 – Speaking as the fastest way to grow a business (applause vs. next steps) 21:05 – The 5Cs framework: Clarity, Connect, Content, Call to Action, Close 26:57 – Stage fright: embrace the weakness, say it out loud, keep going 35:57 – Reading as competitive advantage + how leaders train attention 48:44 – Misfits, unconventional thinkers, and what school often misses 57:06 – Pre-week planning + Danny's "7 F's" goal categories 1:09:38 – "Intentionally curious" + building a life around better questions 1:10:09 – Free resource: Danny's Story Blueprint + the power of one clear CTA 1:11:52 – Closing: "Stay curious." Danny's Most Actionable Frameworks 1) The "Story Bank" Exercise (Danny's process) Write down story triggers for 60 minutes (hundreds of quick moments). For each, label the message: perseverance, loyalty, awareness, humility, etc. Use stories by intention—to generate a specific emotion and outcome. 2) Applause vs. ROI Danny's measurement of speaking success: How many people took the next step? Examples of "next steps": Subscribe / follow / opt-in (unpaid) Book a consult / buy a product / join a program (paid) 3) The 5Cs Process (Danny's talk-building blueprint) Clarity: Who is the audience? What problem do you solve? Connect: In the first 5 minutes, "RAP" Relatable (I'm like you) Authority (I solved it) Purpose (I'm here to help you) Content: Teach meaningfully (serve the audience) Call to Action: One clear next step Close: Emotional finish people remember 4) Audience Motivation (Income / Freedom / Impact) "20-year-olds" → income "40-year-olds" → freedom "60-year-olds" → impact Notable Moments & Soundbites "Good presenters tell stories. Excellent presenters tell stories with intention." "We want to move hearts—but we also want to move the needle." "The first five minutes are everything." "You don't need artificial intelligence—you need authentic intelligence." "You no longer have to know the answer. It's more important to ask the right question." "Stay curious." YouTube: https://www.youtube.com/@Businessfinanceandsoul
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    1 h et 12 min
  • AI Isn't the End of Humanity It Might Be the Beginning (with Pete Sacco)

    AI Isn't the End of Humanity It Might Be the Beginning (with Pete Sacco)
    Jan 13 2026

    In this episode of Business, Finance & Soul, Shaun Enders sits down with Pete Sacco—entrepreneur, data center builder, and self-described modern-day mystic—to talk about what happens when high performance meets inner work.

    Pete shares the turning point that changed his life, the framework he calls Commit, Learn, Do, and why his book Living in Bliss is ultimately about building a life rooted in presence, purpose, and prosperity (for yourself—and for others).

    From there, the conversation expands into the frontier: AI as "electricity," decentralization, the future of identity, robotics, and why the next era may not diminish our humanity—but amplify it. Pete also breaks down leadership in the modern world: culture, motivation, vision, and the rituals that keep leaders grounded when everything speeds up.

    If you've ever felt like success and fulfillment were two separate paths, this episode is your reminder: you can be both.

    What we cover

    • Pete's transformation story and the origin of Commit, Learn, Do

    • Defining "bliss" for leaders in high-pressure environments

    • Why meditation is a leadership tool (and where it can lead)

    • AI's pace of change and what it means for identity and purpose

    • Decentralization: workforce, energy, finance, and cloud infrastructure

    • Robotics, caregiving, and the future of "work"

    • The belief Pete would erase: your worth = your productivity

    • Building a personal brand in the AI era

    Guest links

    • Pete's website: www.petesacco.com

    • Book: Living in Bliss: https://www.amazon.com/Living-Bliss-Achieve-Balanced-Existence/dp/1636803725/ref=tmm_hrd_swatch_0

    Connect with Shaun / Business, Finance & Soul

    https://www.youtube.com/@Businessfinanceandsoul

    www.BusinessFinanceAndSoul.com

    Timestamps

    00:00 – Intro / Pete's background: technologist + modern-day mystic
    02:45 – The turning point and Living in Bliss
    06:15 – What "bliss" means for leaders
    09:05 – The CEO shift: culture + motivation
    14:40 – Rituals for grounded leadership (meditation)
    17:08 – Consciousness, connectedness, and "unmeditating"
    22:15 – AI, identity, and the future of work
    32:30 – Decentralization: energy, cloud, currency
    42:20 – Robotics and real-world adoption
    52:00 – The belief Pete would erase
    54:35 – "My job is to love you" (the story)
    56:30 – Where to find Pete
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    1 h et 2 min
  • Why Healthcare is Broken with Donovan Pyle

    Why Healthcare is Broken with Donovan Pyle
    Dec 30 2025
    Healthcare premiums keep rising, but plan quality often stays the same (or gets worse). In this conversation, Shaun Enders sits down with Donovan Pyle—CEO of Health Compass and author of Fixing Healthcare—to unpack why the employer-sponsored healthcare market functions the way it does. Donovan explains the "hidden supply chain" behind your healthcare spend, why broker incentives often conflict with employer outcomes, and how CEOs can start reclaiming wasted dollars by getting unbiased, fiduciary-aligned guidance and improving visibility into unit pricing. Key Topics Covered Why employer healthcare spend feels unstoppable, and why that belief is "trained" The healthcare supply chain and how lack of transparency drives waste How brokers were historically designed to function (and why incentives matter) Why networks can hide prices and distort the price/quality relationship The "discount off infinity" problem behind EOBs (Explanation of Benefits) Regulatory capture and why some states limit small-business options Certificate of Need ("CON") laws and how they restrict competition The shift toward fiduciary models (similar to what happened in retirement plans) Practical steps for CEOs: visibility, vendor stack, and unbiased advisory support Chapters / Timestamps (YouTube-style) 00:01 – Welcome + why this topic matters to Shaun (20 years of premium increases) 01:17 – The big numbers: employer-sponsored coverage, $1.3T spend, and the "waste" claim 02:03 – Why finance/HR teams aren't set up to understand healthcare procurement 03:54 – The broker dilemma: "the only voice you have" vs. conflicts of interest 05:29 – Why Donovan focuses on the employer-sponsored market (not Medicare/Medicaid) 07:27 – The origin story: the first U.S. insurance plan (1929) and what became Blue Cross 09:26 – Brokers as "retail distribution" and why costs rising helps the sell-side 11:59 – ACA, cost-plus dynamics, and why vertical integration changed the game 14:52 – Reframing healthcare: not one line item—a supply chain 16:31 – Shaun's parallel: higher education costs and "cracks in the veneer" 19:14 – The strategy universe expands once you get unbiased advice 21:21 – Cash pricing: why individuals sometimes get better pricing than big insurers 23:34 – Shaun's billing experience: allowed vs billed, even in integrated systems 25:35 – EOBs as marketing: "Island Speak" and the illusion of savings 29:40 – Small business reality in CA/NY/WA: limited options and why 34:50 – Certificate of Need ("CON") laws: regulating supply and blocking competition 42:07 – ACA subsidies: what's expiring and what the market may revert to 46:31 – The most practical step: get unbiased, fiduciary-aligned advice 51:16 – Parallels to financial services: commissions → fee-based fiduciary models 57:14 – Real example: PBM RFP leading to multi-million-dollar savings 59:18 – Bringing it back to purpose: time, meaning, and what drives Donovan 01:05:29 – Where to find Donovan + free executive summary roadmap https://assessment.healthcompassconsulting.com/tba Watch on YouTube: https://youtu.be/9vEdj0XBOyI Connect with Shaun: www.CallTSG.com www.BusinessFinanceAndSoul.com https://www.linkedin.com/in/shaunenders/ People / Organizations Mentioned Donovan Pyle – CEO, Health Compass; author of Fixing Healthcare Validation Institute – referenced as a place to find fiduciary-based firms RAND Corporation (2021 study referenced) – cash pricing / employer pricing dynamics David Goldhill – author of Catastrophic Care (chapter: "Island Speak") Harris Rosen – Rosen Hotels (Orlando), example of long-term employer healthcare strategy Resources Mentioned Free executive summary + roadmap: FixingHealthcare.com Book: Fixing Healthcare (Donovan Pyle) Book: Catastrophic Care (David Goldhill) Disclaimer This episode discusses healthcare financing and benefits strategy from an employer perspective. It is not medical, legal, or financial advice.
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    1 h et 7 min
  • The Long Game of Delayed Gratification

    The Long Game of Delayed Gratification
    Dec 16 2025

    In this solo episode of Business, Finance & Soul, Shaun Enders breaks down why meaningful success in life, business, money, health, and relationships almost always unfolds over years, not weeks or months. Drawing from personal experience in entrepreneurship, investing, parenting, and athletics, Shaun explains how discipline compounds, why modern life is engineered against patience, and how learning to sit comfortably in the delay can change your future.

    If you're building something that matters and wondering why it feels slower than expected this episode will help you reframe timelines, trust the process, and stay committed to the long game.

    🎯 Topics include:

    • Delayed gratification vs instant gratification

    • Long-term thinking in business and finance

    • Discipline, compounding, and consistency

    • Parenting, investing, and life goals

    • Why the payoff takes time

    00:00 – Welcome & The Arc of the Payoff
    Why success often shows up in waves, not straight lines

    02:25 – Wrestling, Trauma, and Learning Delay Early
    How sport and adversity taught long-term thinking

    04:30 – Delayed Gratification Is Compounding in Disguise
    Good decisions vs. bad decisions over time

    06:05 – Indulgence Today Is a Tax on the Future
    Diet, discipline, and conscious tradeoffs

    08:00 – Discipline vs. Distraction
    Two simple questions to audit your daily behavior

    10:15 – Social Comparison and Financial Drift
    How lifestyle creep quietly derails long-term goals

    12:20 – What If the Goal Takes 10 or 20 Years?
    Why timelines matter less than direction

    14:25 – Journaling, Vision, and a Decade-Long Payoff
    Living a reality imagined ten years earlier

    15:18 – Staying in Discomfort Without Tapping Out
    Delayed gratification isn't waiting—it's doing

    17:05 – Parenting, Business, and Invisible Payoffs
    Why some rewards don't show up for decades

    19:20 – The Long Game vs. the Now Game
    Saving vs. spending, building vs. reacting

    20:15 – The Five-Year Payoff Myth
    Trusting the work before the reward

    21:00 – The 30-Day Delayed Gratification Challenge
    A practical exercise to build pride and confidence

    https://www.youtube.com/@Businessfinanceandsoul

    www.BusinessFinanceAndSoul.com

    www.CallTSG.com

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    23 min
  • Valuable Before Visible with Ben Albert

    Valuable Before Visible with Ben Albert
    Dec 9 2025

    When the pandemic hit, Ben Albert lost his job, his identity, and his direction. One small action, opening his laptop and messaging strangers on LinkedIn, changed everything.

    In this episode, we break down how to rewrite your internal narrative, why resilience beats talent, and what it really means to be "valuable before visible." Ben shares the real reason some creators break through while others stay stuck, plus practical tools for reinvention, storytelling, and building meaningful relationships.

    If you're ready for a mindset shift or need the spark to start your next chapter, this one's for you.

    00:01 — Ben's turning point: Losing his job and the moment he opened his laptop to reinvent his life.
    02:00 — Reaching out to strangers: How LinkedIn became his lifeline.
    04:05 — Reinvention & identity: Why we must rewrite our story at different stages of life.
    05:30 — Good habits vs. bad habits: The power of "disintegration."
    10:18 — What successful people share: The truth about resilience and doubling down on strengths.
    13:11 — "Valuable before visible": Ben's philosophy and the Taylor Swift example.
    18:07 — Networking myths: What most people get wrong.
    19:21 — Introverts & anxiety: Tools for showing up when you're nervous.
    23:04 — Reframing fear: "What's the worst that could happen?"
    28:28 — Why some creators break through: Consistency, differentiation, and momentum.
    31:42 — Showing up fully: Why performing for small audiences matters.
    37:08 — Replacing his income in one year: How Ben built momentum brick by brick.
    46:18 — What makes a great guest: Listening over scripting.
    50:26 — Crafting your personal story: The Lighthouse & Foghorn method.
    55:53 — The one question to ask daily: "What's awesome about that?"
    58:03 — What drives Ben today: Travel, freedom, and building a life he loves.

    Connect with Ben Albert:

    https://realbusinessconnections.com/

    Podcast:

    https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928

    https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=3dce5e380e0e4a43&nd=1&dlsi=517b62461e8a4f83%20

    Linkedin:

    https://www.linkedin.com/in/realbenalbert/

    Connect with Shaun:

    https://www.linkedin.com/in/shaunenders/

    Transition Staffing Group www.CallTSG.com

    www.BusinessFinanceAndSoul.com

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    1 h et 3 min
  • Enough Manipulative Media with Kira Shishkin

    Enough Manipulative Media with Kira Shishkin
    Nov 25 2025

    If you are enjoying Business, Finance and Soul, please leave a 5 star review on Apple and Spotify.

    In this episode, Shaun talks with Kira Shishkin, Founder & CEO of informed.now, a text-based news concierge that keeps you informed without draining your energy. They dig into what's broken in our current news ecosystem, how bias is often intentional, and why going straight to primary sources changes everything. Kira also shares his framework for evaluating ideas, teams, and timing, what founders get wrong when pitching investors, and how to protect your attention like a superpower in an age of noise and AI hype.

    In this episode you'll learn:

    • Why our "information diet" is broken and how informed.now works

    • How primary sources help cut through bias and sensationalism

    • Kira's process for testing ideas before building a business

    • What most founders get wrong in investor pitches

    • Simple questions to decide what's actually worth your time and attention

    Timestamps (Key Moments):

    • 00:01 – Welcome & why Shaun invited Kira

    • 02:50 – Growing up in Ukraine & Israel and seeing information wars up close

    • 07:35 – How informed.now stays neutral and focuses on primary sources

    • 27:58 – Kira's framework for evaluating ideas, teams & timing

    • 50:12 – AI: what's overhyped and what we're underestimating

    • 58:40 – A pivotal setback that shaped Kira's resilience

    Connect with Kira:

    https://www.linkedin.com/in/kirashishkin/

    Informed.now

    Connect with Shaun:

    https://www.linkedin.com/in/shaunenders/

    www.BusinessFinaceAndSoul.com

    www.CallTSG.com

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    1 h et 10 min
  • Execution Over Ideas: Lessons from a $1B Business Leader

    Execution Over Ideas: Lessons from a $1B Business Leader
    Nov 12 2025
    Episode Summary

    In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead.
    Roy shares his unfiltered take on what it means to stand out in today's business world and why most companies fail because they try to copy rather than create.

    Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time.

    If you're an entrepreneur, executive, or anyone building a team, this episode is a masterclass in being bold, authentic, and unforgettable.

    02:10 – The Power of Differentiation
    Why "being the only one who does what you do" is more valuable than competing on price or product.

    06:45 – The $1 Billion Growth Story
    Roy walks through how audacious strategy and relentless execution helped scale a company past $1B in annual revenue.

    12:20 – The 4 Pillars of Audacious Leadership
    Breaking down the framework behind bold leadership and how it drives performance.

    17:55 – From Copying to Creating
    How most organizations kill creativity by imitating competitors—and what to do instead.

    23:40 – Building a Customer-Obsessed Culture
    Why customer experience is a company's ultimate differentiator.

    29:00 – Sales as a Strategic Force
    Why sales can no longer just "close deals" it must align with the brand mission and differentiation strategy.

    33:15 – Execution Over Ideas
    Roy's philosophy on why great execution beats great ideas every time.

    37:40 – The Career Takeaway
    How individuals, not just companies can "be different" to build fulfilling, standout careers.

    41:00 – Roy's Final Challenge to Listeners
    Stop waiting for perfect conditions, start executing on your difference today.

    Watch on YouTube: https://youtu.be/osSuuKFtlDY

    Connect with Roy Osing:

    https://www.linkedin.com/in/royosing/

    https://www.bedifferentorbedead.com/about_the_author

    Connect with Shaun Enders

    https://www.linkedin.com/in/shaunenders/

    www.BusinessFinanceAndSoul.com

    www.CallTSG.com

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    1 h et 3 min
  • From $100m to $1B with John Knowlton

    From $100m to $1B with John Knowlton
    Nov 6 2025

    Shaun welcomes John Knowlton, a multi-generational wealth architect and author, to discuss building a billion-dollar firm and redefining success through personal purpose and family values. John shares insights on strategic business growth, the importance of delegation, and integrating faith with financial stewardship to foster an abundant mindset.

    In This Episode:

    00:00 Introduction to John Knowlton
    01:59 Redefining Success After Reaching Goals
    04:10 Inputs Over Outputs in Redefined Success
    07:09 Scaling a Firm: From 125M to 1B
    10:10 Commitment and Accountability in Growth
    15:15 The Art of Radical Delegation
    19:57 Scaling Systems: Beyond Small Firm Thinking
    25:40 Faith, Business, and Wealth Perception
    31:36 Family Governance and Financial Openness
    37:09 Early Financial Education and Engagement
    43:08 Money as a Force for Good
    46:51 Introspection, Setbacks, and Future Vision

    Key Takeaways:
    • Redefine success by aligning with unique personal purpose, moving beyond transactional achievements.
    • Implement rigorous time studies to identify and allocate resources to high-impact opportunities like mergers and acquisitions.
    • Overcome delegation challenges by avoiding both micromanagement and abdication, focusing on "radical delegation" for leverage.
    • Structure business for growth by reverse-engineering organizational charts of larger firms, identifying needs for middle management.
    • Foster family governance by openly discussing finances and values, building shared decision-making, and promoting intergenerational wealth stewardship.

    Watch the full video on YouTube: https://youtu.be/vY2CQ71Cy3Y

    Connect with John:

    https://www.joinc12.com/chairs/john-knowlton/

    https://www.linkedin.com/in/john-knowlton-516b828/

    Connect with Shaun:

    https://www.linkedin.com/in/shaunenders/

    www.CallTSG.com

    Transition Staffing Group
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    54 min