Épisodes

  • Start With What You Know with Akasha Lonsdale [S5 E16]

    Start With What You Know with Akasha Lonsdale [S5 E16]
    Mar 5 2026
    Welcome to Business Book Bites! In this episode, host Karen Williams is joined by Akasha Lonsdale. Akasha shares her journey across three books: from a self-published debut sparked by her psychotherapy clients’ requests, to a commissioned guide on religious etiquette, and most recently, Mindful Life Wisdom for Women 50+—a book born out of adversity and a belief that every problem carries a gift. Together, they explore practical strategies for writers, including mind mapping, Post-it notes, and the importance of authentic voice. Akasha opens up about her creative process, the impact her books have had, and the ripple effect of helping readers find wisdom in everyday life. Whether you’re an aspiring author or simply seeking inspiration, this heartfelt conversation is packed with bite-sized tips and real-world insights designed to help you move forward on your own writing journey. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key Takeaways Mind Mapping & Chunking Are Game-Changers: Akasha Lonsdale shared her process of using mind maps and Post-it notes to organize her thoughts and shape her books. Breaking down big ideas into bite-sized chunks makes writing (and reading!) easier and more enjoyable. Write What You Know—Authenticity Matters: Both Karen Williams and Akasha Lonsdale emphasized writing from your own experience, knowledge, and voice. Authenticity resonates with readers and builds credibility.Capture Inspiration in the Moment: Don’t let great ideas slip away! Akasha Lonsdale recommends recording thoughts—whether it’s a notebook, phone, or voice note—as soon as inspiration strikes, even if you’re in a supermarket or out for a walk. Bio Akasha is passionate about writing, personal development, spiritual growth, and the inside-out change needed to live a grounded, vibrant, authentic life. Her mentoring blends a background in psychotherapy, emotional intelligence, and interfaith ministry; always with honesty, heart, and a touch of humour. Website: https://akashalonsdale.com Book link: mybook.to/mindful-life-wisdom Socials: www.facebook.com/AkashaLonsdalePsychoSpiritualLifeMentor www.linkedin.com/in/akashalonsdaledeighton www.instagram.com/akasha.lonsdale.mentoring www.youtube.com/@AkashaLonsdale-Deighton Time stamped overview: 00:00 Book Launch Journey and Impact05:22 Guide to Religious Etiquette07:12 Unexpected Falls and Recovery12:27 A to Z Book Structure13:46 Mind Maps and Post-it Planning16:36 Mind Mapping and Writing Tools22:47 Respect Your Creative Rhythm24:14 Book Exclusively on Amazon 28:35 Capture Ideas Instantly Keywords: book writing, self-publishing, personal development, spiritual growth, interfaith ministry, author journey, book structure, mind mapping, Post-it notes for writing, writing strategies, authentic writing voice, book promotion, media appearances, radio interviews, book mentoring, writing tips, memoir writing, A to Z book structure, bite-sized writing, social media marketing for authors, writing habits, mindful living, meditative writing, writing routines, writing blocks
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    31 min
  • Why Interviews Make Better Books with Julia Wood [S5 E15]

    Why Interviews Make Better Books with Julia Wood [S5 E15]
    Feb 26 2026
    Welcome to this episode of Business Book Bites! Today, Karen Williams sits down with Julia Wood. With over 30 years’ experience working with or for the NHS, Julia is on a mission to help NHS professionals feel less frazzled, and she’s the author of the insightful new book, De-frazzle Your NHS Job. In this conversation, Julia Wood opens up about her personal journey—balancing a high-pressure role, caring for family, and ultimately finding a way to support her own well-being. She shares how her lived experience, combined with in-depth interviews with NHS staff, formed the backbone of her book. They discuss the importance of niching down, the power of gathering real stories, and how these lessons translate into practical support for anyone working within, or alongside, the NHS. Whether you’re curious about writing your own book, struggling with workplace overwhelm, or simply want to hear how honest, actionable advice can make a real difference, this episode is packed with inspiration, practical tips, and a behind-the-scenes look at turning experience into impact. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you with your book via www.librotas.com. Key Takeaways Real stories create real impact: Interviewing a diverse group of NHS staff added depth, relevance, and broad appeal to my book—don’t underestimate the power of community voices when sharing your message. Practical tools beat theory: Readers don’t just want to know ‘what’ to do, but ‘how.’ Short chapters, reflective exercises, and actionable templates make change actually stick. Niche down to level up: Focusing specifically on the NHS meant directly addressing specific challenges, leading to genuine engagement, opportunities, and a growing community of “cheerleaders.” Bio Julia Wood is on a mission to help NHS staff feel less frazzled. She’s the author of De-frazzle Your NHS Job and regularly speaks at conferences, as well as delivering workshops and masterclasses on the topic. Julia has over 30 years’ experience working in or for the NHS. Website: www.de-frazzle.co.uk Book link: https://www.amazon.co.uk/frazzle-Your-NHS-Job-minutes/dp/1919423702/ Socials: https://www.linkedin.com/in/juliawoodqi https://x.com/JuliaWoodQI https://www.facebook.com/Defrazzle Time stamped overview: 00:00 Struggles of Overwork and Caregiving03:12 NHS Lived Experience Strategies06:31 Impact and Collaboration Under Pressure10:44 Broad Questions, Honest Insights16:17 Reframing Marketing as Serving18:15 Book Gaining Enthusiastic Support20:48 Motivation for Writing Books Keywords: NHS staff well-being, stress management, burnout prevention, NHS staff shortages, high pressure work environments, time management, organization skills, work-life balance, quality improvement tools, change management techniques, team dynamics, working with challenging relationships, nhs staff resources, interviews with NHS staff, book testimonials, book beta readers, marketing for books, conference speaking, workshops for NHS staff, book launch strategies, business credibility, niche publishing, resources for NHS professionals
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    21 min
  • The Space That Makes a Book Happen [S5 E14]

    The Space That Makes a Book Happen [S5 E14]
    Feb 19 2026
    Ready to make real progress on your book? In this episode of Business Book Bites, Karen Williams and Sheryl Andrews dive deep into the concept of creating space to write – beyond just physically sitting down at your desk. They share insights from years of running writing retreats and coaching authors, exploring why just carving out time isn’t enough. From managing life’s distractions (like bathroom renovations!) and breaking away from daily triggers, to finding the environments and support systems that truly nurture creativity, this conversation is packed with practical wisdom. Karen and Sheryl talk about the transformative power of writing with others, processing emotions that surface through storytelling, and the vital importance of peer support, accountability, and kindness on your author journey. Whether you’re squeezing in writing before breakfast or dreaming of a week in sunny Spain, this episode will help you redefine how you think about making space for your book—and inspire you to commit, connect, and create your best work. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking event, the Coffee and Connect Café, held on the first Tuesday of each month except May when we take a break. You’ll get learning, ideas, and the chance to connect with other authors. You can find out more about all our upcoming events and programmes (including our writing retreats and Smart Author Momentum) at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key insights Space isn’t just physical—it’s mental and emotional. It's not just about finding a quiet room or retreat (though those help!), but also about giving your brain permission to transition into writing mode and being mindful of the emotional journey that comes with authorship. Peer support is invaluable. Talking your ideas through with others (as in their Author Circle and Smart Author Momentum groups) helps clarify thoughts, unlock memories, and normalize the ups and downs. “Having another human being there...reduces the stress in the system because you feel less alone.” Growth happens in the messy middle. Writing a book isn't just a creative project; it’s a personal transformation. You’ll process emotions, revisit tough moments, and become more visible as you commit to your book – and peer support and retreats accelerate this growth. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Challenges of Transitioning to Writing04:27 Creating Space for Writing06:31 Rest, Space, and Fresh Perspectives11:46 The Power of Peer Support13:32 Finding Voice Through Shared Space16:44 Isolation Triggers Brain Survival State20:41 Creating Focused Writing Spaces24:12 The Author's Journey of Growth27:27 The Journey to Writing Again30:04 Finding Support to Write Keywords: writing a book, writing retreats, author retreats, writing mode, peer support, writing groups, overcoming inner critic, book growth, author identity, clean space, clean language, body doubling, neurodiversity and writing, survival brain, safe space, writing tone of voice, feedback, group book coaching, author circle, publishing a book, safe space to write, writing support, author support, writing retreats Spain, smart author momentum
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    28 min
  • The Moment When a Book Becomes a Spark with Christine Barnes [S5 E13]

    The Moment When a Book Becomes a Spark with Christine Barnes [S5 E13]
    Feb 12 2026
    Welcome to another episode of Business Book Bites! Today, Karen Williams is joined by Christine Barnes, a global thought leader in organizational design and systems thinking, who has just launched her new book, Inclusionable.

    Christine shares her inspiring journey of returning to academia at 63 to pursue doctoral research on inclusive leadership, and how she transformed her rigorous dissertation into a practical, story-driven business book. From overcoming the challenges of narrative writing to creating a global community around inclusion, Christine’s insights reveal how leaders can spark lasting change and engagement in the workplace.

    In this episode, you'll hear candid stories, key aha moments, and actionable tips for anyone thinking about writing their own business book—or leading with greater inclusion. Inclusionable isn’t just a book, but the beginning of a movement for more connected, effective teams worldwide.

    ** Upcoming Events **

    If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors.

    We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book!

    You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com.

    Key Takeaways

    Stories Create Connection: Real-life leadership stories from Christine’s research bring inclusion to life, making it relatable and actionable for readers. People learn best from peers – not just experts.

    From Dissertation to Narrative: Academic rigor is valuable, but translating it into a practical, engaging book means distilling evidence and embracing storytelling. Christine’s shift from tables and stats to narrative changed everything.

    Inclusion Is Not Just DEI: "Inclusionable" focuses on inclusion as a tool for leaders to create better engagement and performance – not as part of a DEI checklist. It’s about practical strategies leaders can use every day.


    Bio

    Christine Barnes, EdD is a global thought leader on organization design, development and systems thinking. Her work of inspiring leaders and teams to solve complex business challenges effectively is at the intersection of her doctoral research on inclusionary practices of leaders, her years of executive coaching, and her passion for continuous improvement.

    Website: www.inclusionable.com

    Book link: www.inclusionable.com

    Socials: www.LinkedIn.com/in/christinebarnes

    Time stamped overview:
    00:00 From Dissertation to Impactful Book
    05:05 Leadership Insights: Stories Over Data
    09:13 Creating Community Through Connection
    10:52 Impact of Shared Reflections
    14:13 Inclusion as Leadership Strategy
    18:29 Collaborative Publishing Process Insights
    23:25 Start Small, Keep It Simple
    26:17 Write, Edit, Move Forward

    Keywords: organizational design, systems thinking, executive coaching, inclusive leadership, STEM organizations, inclusionary practices, inclusion biases, academic research, leadership development, narrative writing, qualitative research, quantitative research, evidence-based book, storytelling, business impact, book launch, creating a movement, community building, online connections, hybrid publishing, london book fair, girl Friday productions, manuscript editing, thought leadership, employee engagement, leadership strategy, practicing inclusion, writing a business book
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    26 min
  • Creating a Movement with a Book with Saar Ben-Attar [S5 E12]

    Creating a Movement with a Book with Saar Ben-Attar [S5 E12]
    Feb 5 2026
    Today, Karen Williams sits down with Saar Ben-Attar, founder of Ascent Growth Partners and acclaimed author of Challengers – How a New Breed of Leaders Collaborates and Wins in a Hyper Competitive World. Saar shares the story behind his first book, revealing how his journey – filled with collaboration, frustration, and innovation – shaped both its content and its impact. They dive into the evolution of leadership and ecosystem growth, from the challenges of writing and publishing, to the real-world impact his book has had for organisations worldwide. The episode explores the exciting frontier where business books meet generative AI, discussing how AI is helping readers bridge the gap between knowing and doing, driving creativity, and enabling more practical application of the book’s practices. Whether you’re an aspiring author, an innovation leader, or simply curious about the intersection of business and technology, this episode dives into behind-the-scenes writing insights and a glimpse of the future where books become dynamic tools for change. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat, and our next retreat in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents.Or contact Karen Williams to find out how she can help you via www.librotas.com. Key Takeaways From Words to Action: Writing and publishing a business book is just the beginning. The real transformation happens when readers move beyond passive consumption and start actively applying practices in their organizations. Amplifying Creativity with AI: Saar shared how generative AI isn’t just a marketing tool – it’s a bridge to new collaborative possibilities, allowing readers to creatively engage with concepts and accelerate scenario planning from weeks to mere hours. Collaboration Drives Innovation: The secret sauce? Consistent collaboration – both in crafting the book and developing tools that empower leaders to bring ecosystem thinking into their everyday work. Bio Saar Ben-Attar is the founder of Ascent Growth Partners, an award-winning firm that focuses on innovation and ecosystem-driven growth, supporting clients in fast-growing economies in the Middle East, Africa and Southeast Asia, with offices in Johannesburg and Singapore. He has been working with Fortune Global 500 as well as mid-sized, high growth organisations for over 20 years, helping them to realise their growth aspirations. As a national expert in Business Ecosystems, under the auspices of the International Organization for Standardization (ISO), he has helped to develop a new global guidance standard for Innovation Ecosystem Management (ISO 56012). His highly collaborative approach has given rise to partnerships formed with leading organisations that augment Ascent’s work, including business schools and industry think tanks. Apart from his role at Ascent Growth Partners, he serves as an Advisory Board member and is an Executive Fellow at the Center for the Future of Organization, at the Peter F. Drucker School of Management. His book, Challengers: How a New Breed of Leaders Collaborates and Wins in a Hyper-Competitive World, has won acclaim and is available on Amazon.com. Website: www.ascent-growth.com Book link: https://www.amazon.com/Challengers-Breed-Leaders-Collaborates-Competitive/dp/B0CYWG78FQ Book a 15 minute call with Saar here Socials: https://www.linkedin.com/in/saarbenattar Time stamped overview: 00:00 Journey of Collaborative Creation06:10 Motivation, Challenges, and Learning09:39 Insights on Collaboration and AI11:45 Generative AI for Creative Impact16:16 Testing Practices for Real Life22:02 AI's Human Journey and Limits25:32 Effective AI Use Requires Clarity29:16 Generative AI Bridges Global Collaboration32:13 Collaborative AI-Powered Book Innovation34:34 Creating Value and Visibility Keywords: ecosystem-driven growth, Ascent Growth Partners, book writing journey, leadership, hyper-competitive world, , AI innovation, generative AI, collaborative learning, bestselling author, Amazon books, podcast appearances, collaborative ecosystems, organizational impact, value creation, business practices, digital tools, card deck, AI digital assistant, cultural collaboration, future of AI ethics, book publishing
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    34 min
  • How to Self-Edit Like a Pro with Katie Chambers [S5 E11]

    How to Self-Edit Like a Pro with Katie Chambers [S5 E11]
    Jan 29 2026
    Welcome to another insightful episode of Business Book Bites! Today, we’re joined by Katie Chambers, developmental editor, copy editor, and owner of Beacon Point, LLC. Passionate about helping authors shape compelling fiction and nonfiction, Katie brings a unique perspective—not only as an experienced editor, but now as an author herself. Karen Williams dives into Katie’s journey on both sides of the publishing fence: from supporting nearly 300 books behind the scenes to navigating the vulnerable experience of publishing her own self-editing guides for fiction and nonfiction writers. Together, they explore the emotional rollercoaster of imposter syndrome, the challenge of knowing when to stop editing, and the importance of getting honest feedback from beta readers—as well as engaging professional editors, even if you’re one yourself. You’ll gain practical insights into the stages and types of editing, learn why investing in covers and blurbs might be more crucial than you think, and hear candid opinions about the powerful—but sometimes controversial—role of AI in writing and editing. Whether you’re just starting your manuscript, deep in revisions, or strategizing your book launch, Katie’s hard-won advice and actionable takeaways will help you level up your writing and publishing process. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key Takeaways Editing is a Multistage Process: Katie stressed that self-editing isn't a one-and-done deal. It often takes as much (or more!) time than writing your draft. Breaking your editing into focused rounds (story, scene/content, then actual writing improvements) is far more effective than trying to tackle everything at once. The Value of Outside Support (Even for Editors!): Even as a professional editor, Katie invested in external editing, beta readers, and honest feedback to gain a fresh perspective. She emphasized that authors are always “blind to their own errors,” and an outside eye is essential—even for seasoned editors. AI Is a Tool, Not a Replacement: Katie and Karen discussed using AI tools like ChatGPT and Claude for feedback and example generation. The consensus? AI can speed up certain parts of the process and offer new angles, but it’s never a substitute for thoughtful self-editing and professional review. Always make ethical, transparent choices about how and when to use these technologies. Bio Katie Chambers, a developmental editor, copy editor, and owner of Beacon Point LLC, helps authors shape powerful fiction and nonfiction. With a background in teaching middle and high school English and formal public speaking training, Katie brings clarity, enthusiasm, and a teacher’s heart to every presentation. She loves editing and running her business. Still, teaching is at her core, so give her a mic and a room of writers, and she's right at home. She’s passionate about helping authors strengthen their writing and better understand the editing process. Website: https://beaconpointservices.org Book link: https://beaconpointservices.org/self-editing-guides Socials: https://www.linkedin.com/in/katie-chambers-62b16bb3 Time stamped overview: 00:00 Perils of Perpetual Editing06:15 Investing in Writing & Feedback08:11 Write Fearlessly, Edit Mercilessly11:42 Write Fearlessly, Edit Honestly14:47 Big Picture Editing Overview20:08 AI: Nuance Over Black and White21:07 AI-Assisted Editing and Examples26:52 Editing: AI vs. Human Touch27:55 Embracing and Learning ChatGPT34:20 Author Management Tracker Development35:49 Book Launch Strategy Tips Keywords: editing process, self-editing, copy editing, developmental editing, proofreading, imposter syndrome, beta readers, AI in writing, ChatGPT, Claude AI, professional editor, book publishing, author journey, book writing tips, feedback for authors, book marketing, cover design, book description, author bio, manuscript evaluation, editing levels, fiction writing, nonfiction writing, editing tools, writing drafts, publishing journey, editing costs, marketing strategies, advance review copies, arc readers
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    36 min
  • Writing a Book When You Think You Can’t with Kimberley Ashwin [S5 E10]

    Writing a Book When You Think You Can’t with Kimberley Ashwin [S5 E10]
    Jan 22 2026
    In this episode, Karen Williams (The Book Mentor) sits down with Kimberly Ashwin, an autism consultant, nurse, entrepreneur, and empowerment advocate. Kimberly Ashwin is the author of the memoir Teen Mum to CEO, published in 2025 – a raw and powerful story of resilience, healing, and transformation. Together, Karen Williams and Kimberly Ashwin dive into her journey of overcoming adversity, becoming a mother at sixteen, navigating neurodivergence, and building a nationally recognized organization from her kitchen table. Kimberly Ashwin opens up about the process of writing her memoir as a dyslexic leader, the challenges of building a personal brand, and the unexpected opportunities her book has unlocked – including a new program supporting young women from disadvantaged backgrounds. If you’ve ever doubted whether you could share your story or worried about imposter syndrome, this is an inspiring conversation you won’t want to miss. Grab your coffee and get ready for insights on personal growth, authentic storytelling, and creating impact far beyond the page. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. We also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Key Takeaways Your Story Has Power – Even If You Doubt Yourself. As someone who’s dyslexic, Kimberley never imagined writing a book. But starting, jotting down bullet points, and accepting support from others made it possible. If you even help one reader, it’s worth it. Embrace Vulnerability and Authenticity. Sharing the hard moments isn’t about dwelling on them, it’s about showing resilience and growth. Balance is key: be honest, but focus on the lessons learned along the way. One Bold Step Sparks a Movement. Publishing a book was just the beginning. It’s led to the Team Mum to CEO program and inspired other young women to chase their goals – proof that telling your story can create ripples far beyond yourself. Bio Kimberley Ashwin is an Autism Consultant Nurse, entrepreneur, and empowerment advocate. She is the founder of Teen Mum to CEO and works as an independent consultant nurse, supporting neurodivergent individuals and empowering young mothers through entrepreneurship. A specialist in PDA-informed autism and ADHD assessment, Kimberley blends clinical expertise with lived experience to reshape service delivery with compassion and rigour. Her journey includes being the CEO at Autism Oxford UK for 5 years prior to its closure and expanding her impact through speaking, workshops, and podcasts, positioning her as a thought leader in neurodivergence and women’s leadership. Known for emotionally intelligent messaging and meticulous operational systems, she is committed to building ethical, sustainable frameworks that foster trust and growth. At the heart of her work is legacy: creating opportunities for young people, especially teen mums and neurodivergent women to thrive with confidence and strategy. Inspired by her children’s achievements in sport, Kimberley channels that drive into movements that challenge stereotypes and elevate community potential. Website: www.kimberleyashwin.co.uk Book link: https://www.amazon.co.uk/Teen-Mum-CEO-Neurodivergent-Advocacy/dp/191921190X Socials: https://www.instagram.com/kimberley.ashwin/ https://www.linkedin.com/in/kimberley-ashwin-06a77a76/ Time stamped overview: 00:00 Overcoming Doubts to Write05:33 Reflection and Structure in Writing09:08 Managing Your Inner Critic10:43 Dyslexia's Impact on Verbal Skills17:40 Entrepreneurial Nurse's Journey20:20 Balancing Work and Home22:38 Just Go Write It Keywords: teen mum to CEO, memoir writing, personal branding, neurodivergence, dyslexia, overcoming adversity, leadership, publishing a book, entrepreneurship, podcast interviews, public speaking, disadvantaged backgrounds, rejection sensitivity dysphoria, imposter syndrome, personal growth, support for young women, inspirational stories, breaking stigma, social impact, neurodivergent author, writing and dyslexia
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    23 min
  • The Real ROI of Writing a Business Book [S5 E9]

    The Real ROI of Writing a Business Book [S5 E9]
    Jan 15 2026
    In today’s episode, Karen Williams and Sheryl Andrews dive deep into one of the burning questions on every business author’s mind – what does real return on investment (ROI) look like when you write a book? Sure, we all want to sell copies, but as Karen and Sheryl discuss, the true value of a book goes far beyond simple sales numbers. We debunk the 15-pound fallacy, discuss why focusing on book sales alone misses the bigger picture, and explore the unique ways a business book can boost your authority, streamline your processes, and open unexpected doors for your business. Whether you’re using your book to save time, build credibility, or attract your dream clients, you’ll come away with fresh insights on how the process of writing a book is transformative – both personally and professionally. ** Upcoming Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly online networking events, the Coffee and Connect Café, held on the first Tuesday of each month. You’ll get learning, ideas, and the chance to connect with other authors. Our Smart Author Momentum programme starts on Monday 19 January 2026, and we also run an annual writing retreat and our next event in Spain is from 25 April to 2 May 2026. Join us for a week in the sun writing your book! You can find out more about all our upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams to find out how she can help you via www.librotas.com. Related episodes S5, Ep 8: The Mindset Shift Behind a Bigger, Bolder Book with Claire Brumby (where we talk about Claire’s experience of self-publishing vs getting a publishing deal). S5, Ep 6: The Courage to Write a Book That Matters with Deborah Naish (where we talk about how her book shifted her business long before her book was published). S2, Ep 9: Cracking Crowdfunding during COVID with Paul Newton (where we talk about Paul’s crowdfunding experience). S3, Ep 9: Career Trends and Crowdfunding Success with Della (which also touches on crowdfunding). S4, Ep4: 5 Things Every Business Authors Should Know Before Publishing with Karen and Sheryl (where we talk about the pros and cons of the different publishing routes for business authors) Key insights Book sales are not the whole story: The true return on your investment doesn’t come from sales alone. It’s about the credibility, authority, and opportunities you create by putting your thinking, experiences, and processes into words. Clarity is priceless: The process of writing a book forces you to reflect, structure, and articulate what makes your approach unique. That self-awareness helps you communicate your value—and often attracts the clients and work you most want. Momentum matters more than perfection: You start seeing returns even while writing your book. Sharing your expertise, getting feedback, and talking about your project opens doors, builds your visibility, and often draws in business before your book is even published. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotas https://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Books as Business Tools04:08 Writing with Purpose and Vision09:15 Write Books for Ideal Clients13:14 Making the Invisible Visible16:47 Balancing Writing and Work18:09 Just Start Writing23:39 Overcoming Blocks to Writing25:00 Funding Creative Projects Through Support28:35 Purpose-Driven Book Writing Insights Keywords: book sales, return on investment, business book, book marketing, Amazon sales, self-publishing, traditional publishing, author authority, business credibility, business growth, client acquisition, ...
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    27 min