Couverture de Built to Scale | B2B SaaS Edition

Built to Scale | B2B SaaS Edition

Built to Scale | B2B SaaS Edition

De : Mitch Fanning
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 Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.Mitch Fanning Economie Marketing et ventes
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    Épisodes
    • Preventing Zoom Fatigue and Sustaining Culture in a post-COVID World with Jenifer Kern, CMO of Qu

      Preventing Zoom Fatigue and Sustaining Culture in a post-COVID World with Jenifer Kern, CMO of Qu
      Feb 13 2021

      In episode 23, I sat down with Jenifer Kern, CMO at Qu, to discuss Zoom Fatigue, the challenges of leading a remote team during a pandemic and how to sustain company culture in a post COVID world.
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      35 min
    • How to build a marketing engine for a B2B company with Shiv Narayanan CEO of How To SaaS

      How to build a marketing engine for a B2B company with Shiv Narayanan CEO of How To SaaS
      Sep 7 2020

      In episode 22, I sat down with Shiv Narayanan, Founder and CEO of How To SaaS (former CMO of Wild Apricot).
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      45 min
    • Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

      Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs
      Aug 10 2020

      In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:

      • How Chris made his way into the world of marketing— and why he started Refine Labs.
      • Why marketers get stuck running a playbook like it's 2011.
      • Why measuring attribution & influence can be dangerous.

      And much, much more...

      Enjoy!
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      32 min
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