Couverture de Built Not Born: The Startup Go-To-Market Podcast

Built Not Born: The Startup Go-To-Market Podcast

Built Not Born: The Startup Go-To-Market Podcast

De : Venture Guides
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 Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy. Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way. Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last. Ready to scale? Let’s get to work.Copyrights © 2025 All Rights Reserved by Venture Guides Economie Finances privées Management Management et direction
Épisodes
  • Transforming physical product development with Brian Lindauer and VibeIQ

    Transforming physical product development with Brian Lindauer and VibeIQ
    Feb 17 2026
    What if your product development cycle could be compressed from 12 months to weeks? In this episode of Built Not Born, the conversation focuses on unpacking why physical product companies struggle to move fast and how they can build agility into their DNA. Host Sage Nye sits down with Brian Lindauer, Founder and CEO of VibeIQ, as Brian shares lessons from two decades across retail and product development, explaining how fragmented systems, unstructured data, and siloed teams quietly slow decision-making and inflate inventory risk. The conversation explores how true product-line understanding can compress development cycles from months to weeks, and why AI’s real power isn’t just automation, but prediction to help teams assess feasibility, margins, and manufacturability earlier in the process. Brian also dives into building enterprise tools people actually want to use, scaling go-to-market strategies for physical goods, and hiring A-players who thrive in ambiguity. It’s a practical, grounded discussion for founders and operators looking to turn product development from a bottleneck into a strategic advantage.
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    29 min
  • When the Internet Breaks: Building Infrastructure Resilience with Edward Tsinovoi

    When the Internet Breaks: Building Infrastructure Resilience with Edward Tsinovoi
    Jan 15 2026
    What if a single internet outage could take down your entire business? In this episode of Built Not Born, the conversation unpacks a growing but under-discussed risk in modern infrastructure: edge fragility. Host Sage Nye sits down with Edward Tsinovoi, Co-founder and CEO at IO River, to discuss that as digital businesses scale, the risk of a single CDN outage can cascade into massive financial and operational damage. Edward draws on decades of experience in deep-tech infrastructure to explain why edge resilience has become mission-critical in 2026, and how multi-CDN strategies can be implemented without months of custom engineering. The conversation spans both technology and leadership, covering vendor lock-in, fault-tolerant system design, and the importance of decoupling edge infrastructure from application services. Edward also shares hard-earned lessons from building and scaling a deep-tech company, from assembling world-class teams to creating products that move from “nice-to-have” to truly indispensable.
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    26 min
  • UK CIO of the Year, Ian Penny: Why Great Tech Strategies Start with Customer Problems

    UK CIO of the Year, Ian Penny: Why Great Tech Strategies Start with Customer Problems
    Jan 8 2026
    Infrastructure decisions rarely feel glamorous, but they often determine whether a company scales or stalls. In this episode of Built Not Born, the conversation centres on how technology choices, leadership, and customer focus intersect under real-world pressure. Host Sage Nye sits down with Ian Penny, a global technology leader with over two decades of experience stabilising and scaling complex systems across organisations like JPMorgan, Barclays, and Hiscox. Ian shares why the most effective technology strategies start with customer problems, not platforms, and how reframing infrastructure as a business enabler changes executive buy-in. Together, they unpack the trade-offs between startup and enterprise software, the long-term cost of unchecked technical debt, and the leadership habits that help teams consistently deliver. From communicating infrastructure value in human terms to building teams that prioritise impact over novelty, this episode offers practical insight for leaders making high-stakes technology decisions while building organisations designed to last.
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    24 min
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