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Jeffrey Rosenberg shares the journey of Big V Properties from a family grocery business to a vertically integrated real estate company managing 10 million square feet across 14 states. He reveals how strategic systems implementation and operational efficiency enabled their impressive growth trajectory.

• Started as a family grocery business in 1942, with early crowdfunding through 6% savings bonds sold to customers
• Evolved from small $2-3 million shopping centers to $50-200 million acquisitions in high-growth markets
• Invested in enterprise-level systems like Yardi and custom Salesforce applications to scale without operational impact
• Tracks tenant timelines as KPIs to maximize efficiency and return on investment
• Uses comprehensive credit checks through dedicated credit department to mitigate tenant risk
• Maintains control through strategic ground leases rather than selling outparcels
• Focuses on open-air retail centers with national anchors in the Southern US
• Manages approximately $50 million in annual construction projects
• Prioritizes performing consistently to build reputation with national retailers
• Carefully evaluates profit margins when deciding whether to develop or sell to specialized developers

If you're interested in learning more about Big V Properties, visit bigv.com or contact Jeffrey directly at jrosenberg@bigv.com.

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