The following guest sits down with host Justin White:

• Alex Madonna – Mortgage Broker, Trust One Financial


Why a Top Retail Lending Executive Decided to Open his Own Independent Mortgage Broker Shop

After a long and very successful career at a large retail mortgage lender, Alex Madonna has made a pivot to the mortgage broker space. Why does he believe the wholesale channel is the place to plant his flag? Listen to Episode #121 of the Good. Better. Broker. podcast as we sit down with Alex to find out the vision for his new company and his plans to make it a destination for top loan originators.

In this episode of the Good. Better. Broker. podcast, you’ll learn how a former retail lender executive aims to leverage the power of the wholesale channel to build his new mortgage brokerage.


In this episode, we discuss ...

• 1:26 – why Alex decided to start his own broker shop
• 2:25 – how it feels to come back to the broker channel
• 3:27 – the timing of Alex announcing his move
• 4:30 – why Alex has been successful in the direct lending model
• 5:28 – new customer acquisition
• 7:38 – the model Alex is building at his new company
• 9:45 – the importance of transparency in mortgage origination
• 11:45 – what Alex is looking for in loan originators
• 14:20 – coaching LOs to think long-term
• 16:13 – what LOs should look for in a broker shop
• 18:05 – the key elements to building a successful business
• 19:48 – how Alex feels about his fresh start in the broker channel


Show Contributor:

Alex Madonna
Connect on LinkedIn
Connect on Facebook
Connect on Instagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram, or Twitter


Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.