Building Authentic Action Sports Brands - Troy Michels
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Building Authentic Action Sports Brands - Troy Michels
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Today, I sit down with the remarkable Troy Michels, an active lifestyle enthusiast and brand leader in the action sports, CPG, and the Outdoor Industry.
Troy's passion for outdoor activities has led him to experiences with various pro athletes, renowned brands and properties, including; Shaun White to Tiger Woods, Aspen Skiing Company/Snowmass, Budweiser, Burton Snowboards, @Coachella, JOCKO FUEL, K2, Nike, Oakley, ORIGIN® USA, Outside Magazine, the Olympics, Red Bull, Target, Universal, WME Sports/IMG, X Games, to name a few.
We dive deep into Troy's life as he crisscrossed North America, accumulating experiences that most of us can only dream of being part of.
Books discussed
How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease
https://a.co/d/aeDxz3C
The Ride of My Life
https://a.co/d/hpiSO9o
Decoded
https://a.co/d/hIYBdBg
Highline Outdoor Group https://www.highlineoutdoor.com/
LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/
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