Tired of vision statements that look good on paper but go nowhere? This episode unpacks how to create a vision that truly leads—guiding tough decisions, energizing teams, and inspiring customers. Jennifer Johnson reveals why most visions fail: top-down isolation, vague or narrow language, and a focus on status over impact.

Instead, we share a practical, people-first approach: start with real pain points, define the change you want to drive, and test it against hiring, products, and messaging. Hear how one company shifted from “market leadership” to making software feel effortless—and saw retention and clarity soar.

You'll learn how to embed vision into daily actions, celebrate purpose-aligned wins, and show customers real proof, not just slogans. Plus, we explore how to stay transparent when trade-offs hit.

Thank you to our generous sponsors for making this podcast possible!

True Fashionistas – Southwest Florida’s largest designer resale store, where fashion meets sustainability.

Golden Acorn Publishing (formerly O’Leary Publishing) – Empowering authors to tell their stories and publish with purpose.

Reinvention Studio Lab – A creative hub for transformation, innovation, and bold new beginnings.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!