In this episode, we cover real estate business growth, leadership development, hiring strategy, and marketing at scale — including lessons from live events, real-world hiring decisions, and long-term SEO investments.

James shares his experience speaking at Investor Fuel Live in Dallas, overcoming his fear of public speaking, and why being pushed by the right community matters. He also talks about upcoming events and reflects on his unique journey, including his time overseas as a volunteer firefighter in Iraq and his final day in the fire service.

What We Cover in This Episode

Travel, Speaking & Personal Growth
- Speaking at Investor Fuel Live in Dallas
- Overcoming the fear of public speaking
- The role of high-level masterminds in personal growth
- Upcoming event in Spring Hill, Tennessee hosted by Bill Allen
- James’ personal story as a volunteer firefighter overseas and why he made that sacrifice

Hiring & Scaling a Real Estate Business
- Why feeling overwhelmed is often a sign it’s time to hire
-When to hire your first acquisitions agent
-The importance of hiring and training before hitting a breaking point
-Early hires that made the biggest impact (admin + inside sales)
-Why five appointments per week is the “sweet spot” per acquisitions rep
-Building strong follow-up systems early to avoid wasting leads

Leads, Marketing & Technology
-Switching CRMs from Podio and PowerBI to Pete.io
-How seasonality affects real estate markets like Minnesota
-Exploring national TV advertising and lead monetization strategies
-Why national advertising can be significantly cheaper than local ads
-Handling national leads through partnerships and brokerages
-Using multiple websites for local and national lead flow

SEO & Long-Term Strategy
-Why SEO is critical for long-term real estate lead generation
-The importance of domain age, trust, and user behavior
-An eight-year, seven-figure investment in SEO
-The value of owning an established, trusted domain
-Providing partners with systems and SOPs so they don’t have to reinvent the wheel

This episode is packed with real-world insights for real estate investors, wholesalers, and business owners focused on scaling systems, making smarter hires, and thinking long-term.

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