As the dust settles post IBC, we discussed the biggest standout trends from the show as well as our predictions for NAB. From the switch from AI hype to practical use cases and the emergence of Agentic AI, to a more “hands on” booth approach at the event. We also discussed monetization and a rise in ad innovations, as well as the focus on secondary spend for the hospitality industry. What will we see at NAB? More AI, data visualisation, and more focus on financial operations for cloud, giving broadcasters better ability to track and manage cloud spend.

Guests:

• Martins Magone, CTO, Veset
• Rasmus Almqvist, VP, Global Sales, Hibox, part of the Accedo Group
• Igor Oreper, Chief Strategy Officer, Bitmovin

In this podcast, we discuss Agentic AI and its role in the media and entertainment industry. Agentic AI builds on previous iterations of AI but is much less prescriptive and could enable software to more easily work together, doing away with the need for APIs. We discussed whether this represents a turning point for how we think about labour, how close we are to seeing real use cases of Agentic AI, and how we go from AI as a cost and efficiency saver to a revenue generation tool. We also discuss how the M&E sector can learn from other industries who are further ahead in their use of Agentic AI and the importance of considering social aspects when implementing, for example looking out for consumer wellbeing.

• Bleuenn LeGoffic, VP Business Transformation, Accedo
• Jacob Arends, Senior Product Manager, Bitmovin
• Tommy Flanagan, Editor, Faultline

In our latest podcast, we caught up with industry journalists to get their take on the latest trends impacting media and entertainment. From discussions at NAB, the potential effect of tariffs, the never-ending transition to cloud and IP, and a move towards “the everything era”, we covered a breadth of trends and challenges, as well as asking whether M&E can survive the current climate to thrive again.

Guests:
• Jenny Priestley, Editor TVB Europe
• Kirby Grines, Editor, The Streaming Wars