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Bricks and Clicks

Bricks and Clicks

De : Cliff Hudson and Craig Miller
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 What does it really take to lead a legacy brand into the digital era—and keep it thriving? Why do some companies succeed, and others don’t?

Bricks and Clicks is a masterclass in modern business strategy and transformational growth. Hosted by Cliff Hudson, former CEO of Sonic Drive-In, and Craig Miller, veteran strategist and technology leader, this podcast explores how traditional businesses can evolve, innovate, and lead in a fast-changing world.

Each episode features actionable in-depth discussions with visionary executives, digital pioneers, and brand builders who are redefining what it means to serve customers in the age of disruption. From leadership in legacy companies to digital strategy, operational reinvention, and customer-centric innovation, Bricks and Clicks offers candid, practical conversations packed with takeaways you can apply to your own business.

Whether you’re in the boardroom, a member of the c-suite, part of the front-line leadership, or building a business from the ground up, join Cliff and Craig as they talk with the minds shaping the future of business—where physical and digital meet, and transformation becomes reality. Bricks and Clicks is a production of Forbes Books.Forbes Books Direction Economie Management Management et direction
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    Épisodes
    • New World, New Challenges, New Opportunities: Rewiring Legacy for the Digital Era

      New World, New Challenges, New Opportunities: Rewiring Legacy for the Digital Era
      Nov 4 2025
      Sonic Drive-In’s former CEO Cliff Hudson and tech strategist Craig Miller reveal how they defied restaurant industry norms to build a future-proof digital platform years before COVID-19. Joined by ThoughtWorks leaders Brandon Byars and Ryan Murray, they unpack Sonic’s gamble: upgrading legacy systems leveraging emerging technologies, and integrating all data sources to create seamless customer experiences. Learn why prioritizing APIs over point solutions, betting early on mobile ordering (“First in Line Every Time"), and overhauling operating models positioned Sonic to thrive when rivals scrambled. A masterclass in transforming brick-and-mortar DNA into digital agility—proving that foresight beats reaction every time.
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      44 min
    • The Medium is the Modus Operandi: Sonic Drive-In’s Media Revolution

      The Medium is the Modus Operandi: Sonic Drive-In’s Media Revolution
      Oct 7 2025
      How a fast-food giant rewrote its playbook for the digital media era. Former Sonic CEO Cliff Hudson and co-host Craig Miller reunites with media strategist Rob Jayson (USIM) to dissect Sonic’s landmark 2012 media pivot. Facing a franchise crisis in untapped markets, they shifted most ad dollars from local coops to a controversial national fund—overcoming franchisee resistance that unleashed a run of increased national media and record sales growth. Rob reveals how data-driven GRP reallocation turbocharged brand awareness in developing regions and set the stage for modern hyper-targeting. Now, they explore today’s fragmented landscape: the collapse of traditional TV, the rise of identity graphs, and why owning your CRM is the ultimate hedge against soaring ad costs. A masterclass in transforming media scarcity into competitive advantage.
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      39 min
    • The Digital Plumbing: How Sonic’s Technology Overhaul Turbocharged Momentum

      The Digital Plumbing: How Sonic’s Technology Overhaul Turbocharged Momentum
      Sep 23 2025
      When outdated tech throttles growth, what’s the fix? For Sonic Drive-In franchise giant DL Rogers Group – operating 269+ stores – the answer was ripping out legacy systems and installing "new digital plumbing." Host Cliff Hudson and former Sonic tech chief Craig Miller dissect the transformation with James Junkin, whose franchise group pioneered Sonic’s ice cream revolution. Junkin reveals how overhauling point-of-sale systems slashed food costs daily, unlocked shift-level analytics, and drove 20%+ sales through a frictionless mobile app – even among skeptics. Learn why early collaboration with franchisees was non-negotiable, how credit card readers became a "game changer," and why antiquated vendors lost ground. For any brick-and-mortar chain navigating technical debt, this is the playbook.
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      32 min
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