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The Visibility Podcast

The Visibility Podcast

De : Melissa Rose - Business Coach for Studio Businesses
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Offres de saison | 0,99 € par mois pendant les 3 premiers mois

5,99 €/mois par la suite. Des conditions s’appliquent. Annulation mensuelle possible.
The Visibility Podcast is for studio owners who are ready to build a business that works: without working themselves into the ground. Hosted by dance studio owner, business strategist, and life coach Melissa Rose, this podcast goes beyond simply getting more students through the door. We talk marketing and visibility, of course. But we also talk pricing, profitability, leadership, team building, decision-making, boundaries, and what it really takes to grow a studio that supports the life you want to live. Because the problem you "think" you have isn’t always the real problem. With nearly two decades of studio ownership and strategies rooted in a proven framework, Melissa brings real-world experience, practical business strategy, and honest conversations about the very human side of entrepreneurship. You built your studio because you love what you do. Now let’s make sure the business you built works for you, too. More clarity. Better decisions. A stronger studio.2026 Ms Melissa Rose Direction Economie Management et direction Marketing et ventes
Épisodes
  • People Are Finding Your Business. Here's Why They Might Not Choose You.

    People Are Finding Your Business. Here's Why They Might Not Choose You.
    Oct 12 2026

    Getting found on Google and AI is great. But what happens AFTER someone discovers your business?

    Do they like what they see? Do they feel a connection? Do they think, "YES! This is exactly what I've been looking for!"

    Because getting FOUND is only the beginning.

    This week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.

    And you guys, one of these is my absolute FAVORITE things to work on with business owners!

    We're talking about photos and messaging.

    Your photos help potential customers picture themselves working with you. Your messaging helps them understand why you're the right fit.

    And sometimes, just a few words can take your marketing from MEH to WOW!

    In this episode, we're covering:

    • Step 6: Photos. How to use your Google Business Profile photos to showcase the business you have TODAY.
    • Four perspectives every business owner should consider when photographing their business.
    • Why outdated photos and inconsistent information can confuse potential customers.
    • Step 7: Messaging. How to create a tagline that speaks directly to your ideal customer.
    • Real examples from my dance studio and a client in the stone and interiors industry.
    • Why the messaging you used five or ten years ago may not be attracting the customers you want today.
    • How consistent messaging across your website, Google Business Profile, social media, and business listings helps people recognize and connect with your brand.

    Here's what I want you to remember:

    You don't necessarily need MORE marketing. You need the marketing you're already doing to work harder for you.

    And that starts with understanding who you want to attract and communicating why your business is the right choice.

    Ready to become the go-to option in your industry?

    My Visibility Audit helps you identify what's working, what's disconnected, and where your business has opportunities to improve its visibility across Google, AI search, your website, and social media.

    And if your messaging needs a little love, that's one of my favorite things to help business owners dial in!

    Learn more or book a call at MsMelissaRose.com/deals.

    🎧 If you missed last week's episode on the first five steps to being FOUND, go back and listen!

    And if you're enjoying The Visibility Podcast, please follow the show and leave a review on Apple Podcasts. It means the world to me and helps more business owners find these conversations.

    More clarity. Better decisions. A stronger business.

    Your GO-TO LINK for all things Visibility-: Your Visibility Audit, Local Visibility Optimization, Your Rebel Woman Life Map™ and Your Sweet Spot Assessment.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @ms_melissa_rose
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

    Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt.



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    20 min
  • Want to be the go-to option in your industry? First, you have to be FOUND. Five Steps to being Found First.

    Want to be the go-to option in your industry? First, you have to be FOUND. Five Steps to being Found First.
    Oct 5 2026

    Want to be the go-to option in your industry? First, you have to be FOUND.

    We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.

    It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.

    Recently, I taught a workshop around my visibility framework:

    Be Found. Be Liked. Be Trusted.

    And today's episode is all about that very first piece: FOUND.

    I'm walking you through the first five steps I look at when evaluating a business's visibility, from how your business appears in search to whether Google, AI platforms, and your potential customers are getting a clear and consistent picture of who you are, what you do, and where you do it.

    Because your website can't be saying one thing while your Google Business Profile says another and your social platforms tell a completely different story.

    Consistency builds clarity. Clarity builds trust. And it starts with being found.

    Think of today's episode as a mini visibility checkup you can do right alongside me.

    And if you go through these five steps and think, “Okay, Melissa…I think I need another set of eyes on this,” that's exactly what my Visibility Audit is for.

    I'll take a fresh look at your digital footprint, identify what's working, what's disconnected, and where you're missing opportunities to be found, and give you clear next steps for what to fix.

    🎧 Listen now and start with the first five steps to becoming found, liked, and trusted first.

    If this episode helps you, I'd be so grateful if you'd follow The Visibility Podcast and leave a review on Apple Podcasts. Those reviews make my day, and help more business owners find the show, too.


    Your GO-TO LINK for all things Visibility-: Your Visibility Audit, Local Visibility Optimization, Your Rebel Woman Life Map™ and Your Sweet Spot Assessment.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @ms_melissa_rose
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

    Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt.

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    13 min
  • Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman

    Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman
    Sep 28 2026
    Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam OrtmanWhy does someone choose your studio, practice, or service business over the one down the street?It might not be because you're better.It might be because you've done a better job understanding what matters to them.In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer psychology and has worked with brands including Nike, American Express, Kellogg, UnitedHealth Group, and Textron.But we're taking all of that big-brand marketing knowledge and bringing it straight to the local studio and service-based business owner.Because one of the biggest takeaways from this conversation is something we hear all the time—but don't always take the time to actually DO:Know your customer. Really know them.Not just their age, income, or zip code.What motivates them to finally take action? What's their priority right now? What do they need to see or hear before they trust you enough to buy?Adam walks us through three important pieces of consumer decision-making: motivation, priority, and social proof, and shares practical ways small business owners can start gathering this information from their own customers.We also dig into:Why people choose one local business over anotherHow to become the obvious, go-to option in your communityThe difference between a visibility problem and a trust or conversion problemWhy talking to your existing customers may be some of your best marketing researchHow consumer psychology should influence your messagingThe role reviews and social proof play in the buying decisionHow AI is changing the way consumers search for and choose businessesWhy getting more eyeballs isn't always the answerWhat small businesses can learn from the way major brands approach marketingAnd here's a little bonus Adam dropped after we stopped recording: local service businesses should be paying attention to YouTube advertising. We talk about why its potentially low cost and ability to target a tight geographic area could make it an interesting visibility opportunity for local businesses.This conversation is a great reminder that good marketing doesn't always start with another Reel, platform, ad, or piece of content.It starts with understanding the human being on the other side of it.Adam Ortman on LinkedINKinetic319 on YouTubeKinetic319 on LinkedINGET MOVING package for small businesses that don't have a NIKE budget. Ready to see what your customers see?You’re doing the marketing. You have the website. The socials. The Google Business Profile. You’re showing up.But is everything actually pointing to the same thing?Can people quickly understand who you are, what you’re known for, and why they should trust you?That’s exactly what I look for in my $197 Visibility Audit.I’ll put fresh eyes on your digital footprint: your website, Google presence, and social platforms, and show you where the gaps are, what may be creating confusion, and where your biggest opportunities are to become the GO-TO in your industry.Because you probably don’t need another marketing strategy.You need to make sure the marketing you’re already doing is working together.👉 Grab your $197 Visibility Audit and let’s connect the dots.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @ms_melissa_roseLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.Off the clock? She’s clinking an NA beer with her partner, watching something involving one of her five amazing kids, hiking the trails, or talking to her plants.
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    34 min
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