Couverture de Branding Beyond Business

Branding Beyond Business

Branding Beyond Business

De : John Mediana
Écouter gratuitement

3 mois pour 0,99 €/mois

Après 3 mois, 9.95 €/mois. Offre soumise à conditions.

À propos de ce contenu audio

Branding Beyond Business isn't about fitting into boxes – it's about breaking them open. Uncover the brilliance that sets you apart, and watch as your authentic self becomes your most potent asset.


Your host, John Mediana believes that behind every brand and company there is a powerful personal brand leading the charge. Branding is more than just a logo or a tagline – it's a symphony of authenticity, passion, and purpose that resonates through every facet of your existence. In a landscape where attention drives commerce, this show is about breaking the rules of branding & marketing and going beyond the business.


Together, we will conquer the fear of the algorithm gods and smash expectations & outcomes in the face. I hope no one shares this. I hope every episode gets zero downloads. I want a good, much needed and brutally honest conversation. Deep breath. Let’s get it.

© 2026 Branding Beyond Business Economie Marketing et ventes
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • Creative Director vs Art Director: What’s the Difference (And Why It Matters)

      Creative Director vs Art Director: What’s the Difference (And Why It Matters)
      Jan 19 2026

      The Real Difference Between Creative Directors and Art Directors Why It Matters for Your Brand

      Are you confused about the difference between a Creative Director and an Art Director? You’re not alone. These roles often get mixed up, and that confusion can cost companies time, money, and momentum.

      Let’s break it down:

      Creative Directors own the vision. They’re the architects behind your brand’s narrative and strategy, translating business goals into a cohesive creative direction. Think of them as the ones who connect marketing, design, content, and even paid advertising—all while keeping the brand’s tone, voice, and story consistent. Their focus? The BIG picture. If your brand is drifting, it’s often because this role isn’t properly filled.

      Art Directors make the vision visible. They’re hands-on, turning the big ideas into tangible visual experiences—designs, visuals, layouts, and all the details that make your brand look and feel put together. They direct photo shoots, pick typography, manage color schemes, and build visual systems that amplify brand consistency.

      How do they work together?

      • The Creative Director sets the North Star.
      • The Art Director charts the visual path.
      • One without the other creates imbalance—strategy without strong visuals falls flat, and great visuals without strategy are just noise with glitter.

      Common mistakes:
      Brands often hire an Art Director expecting strategy or promote designers without giving them authority. This leads to chasing trends instead of telling a cohesive story, and that’s how brands become busy but unmemorable.

      Here’s how to spot what your brand needs:

      • If your brand feels unclear or random, you need creative direction.
      • If your brand is clear but looks sloppy, you need art direction.
      • Scaling? You’ll need both roles working in tandem.

      The most successful brands need BOTH—vision and visual execution. Don’t skip one and break the chain.

      Let’s keep building your brand beyond business.

      ________________________________
      Want weekly creative direction like this?
      I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.
      No AI written fluff.
      No recycled advice.

      Just clear direction for creatives and founders building brands that actually stand out.

      Join here 👉 http://www.brandingbeyondbusiness.com

      ===========================
      Connect with me!
      =============================
      IG: ➡︎ https://www.instagram.com/johnmediana
      X: ➡︎ https://www.x.com/johnmediana
      Linkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/

      ===========================
      Subscribe and Listen to Branding Beyond Business Podcast HERE:📱
      ===========================
      ➡︎YT: https://www.youtube.com/@BrandingBeyondBusiness
      ➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371
      ➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9

      🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com
      ======
      ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️
      🤔Do you want to be on my show?
      📨 Email: yes@brandingbeyondbusiness.com
      ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️
      ======
      ▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness
      ======

      Leave a Review.
      Share it with a friend.
      Connect on Social.
      Email: yes@brandingbeyondbusiness.com

      Leave a Review.
      Share it with a friend.
      Connect on Social.
      Email: yes@brandingbeyondbusiness.com

      Leave a Review.
      Share it with a friend.
      Connect on Social.
      Email: yes@brandingbeyondbusiness.com
      Afficher plus Afficher moins
      5 min
    • When to Hire a Creative Team: Stages and Strategies for Every Business Owner

      When to Hire a Creative Team: Stages and Strategies for Every Business Owner
      Jan 13 2026

      Welcome back to Branding Beyond Business.

      This week, John Mediana and Logan Koch get painfully honest about a question every founder dodges until it hurts: when is the right time to hire help for your brand, podcast, or content?

      Here’s the truth. You do not need a massive budget to get started. You need leverage. One smart hire, like a solid editor, can easily triple your output and free your brain from busywork that’s quietly killing momentum.

      Before you hire anyone, you need clarity. Not vibes. Not desperation. Actual pain points. Are you stuck editing until 2 a.m.? Posting inconsistently? Confused about messaging? Hiring without answering this first is how people burn cash and blame freelancers.

      We break down what hiring actually looks like at every stage of business. From solopreneurs under $50k learning the ropes and avoiding the dummy tax, to early-stage businesses bringing on freelancers and VAs, to six-figure brands needing a true content shredder who can shoot, edit, and publish daily. Once you’re past seven figures, it’s not optional anymore. You need an in-house creative team, a project manager, and real creative leadership.

      Rule of thumb. If you want to scale, expect to reinvest 10 to 20 percent of your revenue into your creative team. Not ads. Not hacks. People.

      We also call out a fast track to burnout. Micromanaging one creative into five roles. Content, socials, ads, strategy, reporting. That’s not scrappy. That’s sloppy leadership.

      One more thing. Brand early. Be your own billboard. Wear the logo. Speak the values. Act like the brand before it feels official. That consistency compounds.

      Which brings us to the long game. Content rewards patience. Give it twelve months of consistent, quality output before you decide it “didn’t work.” Momentum is shy. It shows up late.

      If you’re stuck between stages, unsure who to hire next, or tired of guessing, this episode will save you time, money, and a few headaches.

      Build smarter. Hire cleaner. Brand beyond business.

      ________________________________
      Want weekly creative direction like this?
      I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.
      No AI written fluff.
      No recycled advice.

      Just clear direction for creatives and founders building brands that actually stand out.

      Join here 👉 http://www.brandingbeyondbusiness.com

      Subscribe for more videos on:
      Creative direction
      Personal branding
      Working with high-profile clients
      Brand strategy
      Content that builds trust and authority

      New episodes weekly.

      ===========================
      Connect with me!
      =============================
      IG: ➡︎ https://www.instagram.com/johnmediana
      X: ➡︎ https://www.x.com/johnmediana
      Linkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/

      ===========================
      Subscribe and Listen to Branding Beyond Business Podcast HERE:📱
      ===========================
      ➡︎YT: https://www.youtube.com/@BrandingBeyondBusiness
      ➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371
      ➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9

      🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com
      ======
      ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️
      🤔Do you want to be on my show?
      📨 Email: yes@brandingbeyondbusiness.com
      ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️
      ======
      ▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness
      ======

      Leave a Review.
      Share it with a friend.
      Connect on Social.
      Email: yes@brandingbeyondbusiness.com

      Leave a Review.
      Share it with a friend.
      Connect on Social.
      Email: yes@brandingbeyondbusiness.com
      Afficher plus Afficher moins
      46 min
    • How to work with High Profile Clients like John Crist

      How to work with High Profile Clients like John Crist
      Jan 5 2026

      🔴 Join my weekly Newsletter:
      https://www.brandingbeyondbusiness.com

      Want to know how creatives actually land and work with high-profile clients like John Crist?
      Not by cold pitching.
      Not by spamming DMs.
      And definitely not by “posting more.”

      In this video, I break down exactly how I approach working with high-profile clients as a Creative Director, including:
      • How high-profile clients actually choose creatives
      • What separates amateurs from trusted creative partners
      • How to position yourself so clients want to work with you
      • The mindset shift required to work at a high level
      • Why most creatives never get access to these rooms

      If you’re a:
      Creative Director
      Videographer
      Content creator
      Brand strategist
      Entrepreneur building a personal brand

      This video will save you years of trial and error.

      Here is my Six-Step Formula for Landing and Working with High Profile Clients:
      Awareness / Rapport
      Discovery / Investigate
      Consideration / Demonstrate
      Convert / Negotiate / Contract
      Relationship Building
      Retention / Repeat Customers

      ________________________________
      Want weekly creative direction like this?
      I send real, tactical creative direction every week inside my Creative Direction Weekly Newsletter.
      No AI written fluff.
      No recycled advice.

      Just clear direction for creatives and founders building brands that actually stand out.

      Join here 👉 http://www.brandingbeyondbusiness.com

      Subscribe for more videos on:
      Creative direction
      Personal branding
      Working with high-profile clients
      Brand strategy
      Content that builds trust and authority

      New episodes weekly.

      ===========================
      Connect with me!
      =============================
      IG: ➡︎ https://www.instagram.com/johnmediana
      X: ➡︎ https://www.x.com/johnmediana
      Linkedin: ➡︎ https://www.linkedin.com/in/%F0%9F%91%8B%F0%9F%8F%BEjohn-mediana-40966b19/

      ===========================
      Subscribe and Listen to Branding Beyond Business Podcast HERE:📱
      ===========================
      ➡︎YT: https://www.youtube.com/@BrandingBeyondBusiness
      ➡︎Apple: https://podcasts.apple.com/us/podcast/branding-beyond-business/id1702698371
      ➡︎Spotify: https://open.spotify.com/show/43SDL8FiGOLsUq9BRF5XoS?si=dda1f207700a4af9

      🔥 Join the Branding Beyond Business Newsletter ➡️ http://www.brandingbeyondbusiness.com
      ======
      ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️
      🤔Do you want to be on my show?
      📨 Email: yes@brandingbeyondbusiness.com
      ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️
      ======
      ▶Subscribe 👉 https://www.youtube.com/@BrandingBeyondBusiness
      ======

      Leave a Review.
      Share it with a friend.
      Connect on Social.
      Email: yes@brandingbeyondbusiness.com
      Afficher plus Afficher moins
      33 min
    Aucun commentaire pour le moment