In today’s world, dietitians, fitness coaches, and wellness experts can’t rely solely on word-of-mouth if they want to attract better clients or charge what they’re worth, especially when an outdated website or zero online presence is holding you back.

In this episode, I’m pulling back the curtain on the referral rollercoaster and showing you how to blend trusted recommendations with smart SEO strategy. We’ll talk about why referrals are gold (but risky if you put all your eggs in that basket), how your website and Google presence can amplify your reputation, and clear steps to make sure clients can find you—and actually want to reach out—after hearing your name.

This is also the last episode of BrandWhys, but come listen to The Ordinary Business podcast starting in October!

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Future-proof your business by building visibility beyond just referrals.

• Convert more leads by making your website clear, helpful, and easy to find (even for the folks who aren’t DMing you on Instagram).

• Start small with SEO—one well-written page or a handful of reviews can make a bigger difference than you think.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

In this episode, I’m sitting down with Holly Haynes to chat about her recent “baby rebrand” and how a subtle brand and messaging refresh can boost your authority without burning everything to the ground. You’ll hear how Holly evolved her business from fast-paced productivity coaching to a grown-up, life-priorities strategy—plus how she brought her audience along for the journey (without constant reinvention). If you’re craving more personal, confident messaging and want to show up as the expert you are, this one’s for you.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Attract higher-quality clients by evolving your messaging to reflect your current expertise and personality.

• Gather real feedback from your audience and clients to guide your rebrand—no more guessing what they want to hear.

• Make changes gradually and intentionally so you take your audience with you (no dramatic, Taylor Swift-style feed wipes required).

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

If you’ve poured energy into blog posts, SEO, or Instagram—but your inbox is still crickets—you’re not alone. Most health and fitness pros feel that sting: great content, steady traffic, yet zero inquiries from those dream clients.

In today’s episode, I’m getting real about why traffic alone isn’t paying the bills and what to do when your website feels more like a ghost town than an active client magnet. I’ll break down conversion rates, the impact of irrelevant content (that viral cupcake recipe just isn’t the lead magnet you hoped for), and the three must-fix elements that turn browsers into clients ready to book their next wellness session.

You’ll learn how to audit your own site, nail down messaging that speaks to your ideal client, and set up the kind of calls-to-action that make it easy for people to say, “Yes, I need this.”

Whether you’re reworking your brand or just tired of being overlooked online, these strategic shifts will help you grow your authority—and fill your calendar with clients who value your expertise.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Audit your analytics and prune irrelevant content to attract more of the right visitors.

• Refine your website messaging so potential clients feel seen and know exactly how you can help them.

• Optimize your calls-to-action and site structure so every click brings people closer to booking your services.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

In this episode, I sit down with Karina Ripps, a run coach (https://www.karinaripps.com/) who pivoted into business mentoring for other run coaches, to talk all things rebranding. Whether you’re thinking about niching down, launching a new offer, or just tired of feeling boxed in by “shoulds” from random internet gurus, Karina’s real-world story is packed with tactics for making your brand work for you (not the other way around).

Tune in to hear us break down how to balance multiple passions in one business without confusing your audience, tap into your “why” so your marketing feels natural, and overcome those mental hurdles that pop up whenever you’re ready for growth. Yes, there will be some laughs, some ah-ha moments, and definitely a nudge to stop waiting for “perfect” before you take the leap.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Position yourself as a go-to in your niche by refining both your messaging and visuals—even if you’re juggling multiple specialties.

• Rebrand with confidence by focusing on alignment, not perfection or outside approval (“they” don’t get a vote!).

• Attract dream clients who energize you by putting your real story, voice, and experience front and center.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

Today, I’m getting real about what it means to be an “ordinary” business owner in a world obsessed with overnight success. I’ll share why I’m intentionally ignoring the pressure to “scale, scale, scale” and how you can carve out your own definition of authority—one that actually works for health and fitness professionals.

>> The Ordinary Summit Waitlist: https://green-surf-918.kit.com/summit

It’s okay to embrace your own pace, and grow a business that feels just as good as it looks online (hint: you don’t need 100k followers to raise your prices).

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Attract premium clients by building a brand that truly fits you—not the internet’s definition of “success.”

• Communicate your expertise and value, even if your audience is small (and why that might be your secret weapon).

• Give yourself permission to run your business sustainably—without the hustle hype or comparison traps.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

Ever get a little nervous that someone might swoop in and grab your perfect program name or copy your hard-earned brand? You’re not alone! For health and fitness professionals building authority online—whether you’re a nutritionist, fitness coach, or wellness pro—the legal side of branding (trademarks and copyrights) can feel confusing and intimidating, but it’s absolutely essential if you want to stand out and protect everything you’ve built.

This episode is all about trademarks, copyrights, and what every dietitian, wellness coach, or fitness professional really needs to know before investing big time (and dollars!) in your next podcast, signature program, or killer new brand.

I sat down with trademark attorney Sarah Waldbuesser to get real about protecting your content, figuring out when to trademark, and how to avoid a last-minute gut punch if you ever get a cease-and-desist letter.

→ Sarah's Website: https://destinationlegal.com/

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Protect your expertise by registering trademarks for signature courses, podcasts, and business names—before someone else does.

• Save yourself from brand headaches by knowing the difference between copyright (content) and trademark (names, programs, logos), and how each one actually works for coaches.

• Stop second-guessing and do your due diligence before launching anything new—run those essential checks to safeguard your brand and avoid messy rebrands down the road.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

Your current brand may have fit in the past, but if you’re dreaming of reaching premium clients and ditching those lengthy “sales” calls, a rebrand might be your next power move.

In this episode, I’m chatting with Sara Morrison—a seasoned dietitian who transitioned from a well-intentioned “pediatric dietitian” brand to a confident position as an anti-inflammatory expert for clients of all ages.

Sara (aspiringsprouts.com) shares what really happens when you step into the work you’re meant to do, the roadblocks of letting go, and why bringing in outside support (yes, both a coach and a designer) is a game changer for nutritionists, trainers, and wellness pros ready to boldly claim their space online.

We’ll dig into how Sara knew it was time to pivot, lessons learned from blending new services with a love for her original niche, and the surprising way her sales calls almost disappeared after an updated brand and website. Plus, you’ll hear practical tips on making your website do the heavy lifting—so clients reach out ready to hire you, not quiz you.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Clarify your niche and messaging so your website attracts clients who are already sold on you.

• Embrace feedback and expert help—you don’t have to DIY your way to credibility.

• Rebrand strategically by focusing on what’s actually working (not just what feels comfortable).

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

With AI and directories popping up everywhere, I get why it’s tempting to let your site take a back seat. But for health and fitness pros, from dietitians to personal trainers, your website isn’t just a calling card—it’s the heart of your client journey.

In this episode, I’m sharing why a personal website matters more than ever, even with the rise of AI and those endless “find a coach” directories.

We’ll talk about what your website really needs to do for you, how to make sure you’re not just another face in the crowd, and the exact steps you can take to make your site stand out (without ever sounding like a robot). If you’re ready to attract high-quality clients and finally get off the social media hamster wheel, this one’s for you.

→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand-checklist/⁠⁠⁠⁠
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand⁠⁠⁠⁠

Key Takeaways:

• Build trust with potential clients by making your website sound and feel like you—DIY designs and generic copy just don’t cut it anymore.

• Stand out from AI-generated noise by showing your personality and unique experience, not just your credentials.

• Future-proof your business by treating your website as your marketing anchor—not a placeholder—so clients can always find and connect with you, no matter how the tech landscape shifts.

nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth

This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.