Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, and business get untangled with clarity, humor, and zero fluff. In this episode, we tackle another commonly misunderstood topic: what advertising actually is, and how it fits into branding and marketing without being confused for either.

🔥 In this episode:
• The clear hierarchy of branding, marketing, and advertising and why mixing them up causes bad decisions
• Why branding sets meaning, marketing creates connection, and advertising buys attention
• Advertising as a tactic, not a strategy, and why it only works when the foundation is solid
• The megaphone metaphor and what advertising really amplifies
• Whether businesses can survive without advertising and when word of mouth actually works
• PPC explained in plain language and why it is often the best starting point
• Awareness campaigns versus conversion campaigns and how to choose the right one
• How Google Ads can help or hurt depending on how you use data
• Why audience location matters more than trendy ad channels
• What OTT advertising is and how it compares to traditional broadcast ads
• ROAS explained and why short term thinking breaks ad performance
• Why cutting marketing spend is usually the first and biggest mistake during downturns
• How stopping advertising slows your funnel long after the ads stop
• AI driven advertising, what is overrated, what feels inauthentic, and why audiences can tell
• Underrated tactics like retargeting and why “annoying” ads often work
• A minimum viable advertising strategy for small and midsize businesses
• Where podcasts and content marketing fit and why they are not conversion tools

💡 Whether you are a small business owner feeling pressure to “run ads,” a marketer trying to justify spend, or a founder navigating budget cuts, this episode brings advertising back to reality. You will learn how to think about ads as part of a system, not a silver bullet, and why attention without strategy is just noise.

🎧 Listen now to learn how to:
• Decide when advertising makes sense and when it does not
• Choose channels based on audience behavior instead of hype
• Measure ad performance without panicking over short term results
• Avoid common traps that waste ad budgets
• Build advertising that supports long term growth instead of quick hits

Presented by Remixed, the full service branding agency helping companies craft, launch, and grow powerful brands.

🎶 Music by PRO
📍 Visit us at BrandShowLive.com
📱 Follow along at @BrandShowLive on all socials
👍 Like, subscribe, and share to support the show and keep the conversations going

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, and business collide with a little bit of fun and a lot of truth. In this episode, we go all the way back to basics with one deceptively simple question: what is marketing. Spoiler alert, it is not just posting on social media and it is not the same thing as sales.

🔥 In this episode:
• A clean definition of marketing as the line between your product and your customer
• How marketing and sales work together, and where the handoff happens
• The lemonade stand example that explains marketing, branding, and conversion in plain English
• Why visibility, signage, and presentation matter before anyone ever buys
• How pricing shapes expectations and becomes part of the value proposition
• Needs versus wants, and how that changes the way you position your offer
• Why trying to market to everybody is a great way to waste money
• The fishing net analogy for targeting, and why narrower audiences require a finer mesh
• How targeting applies to ads, streaming, and even direct mail
• What trust indicators are, and why reviews and longevity influence buying decisions
• Why authenticity is making a comeback and why people can sense fake content fast
• How storytelling builds connection, even as tools and platforms change
• The best no budget move for small businesses: spend time, not money, and network locally
• What social media is actually best for in marketing, and why it is often more trust than sales
• Rapid fire takes on iconic campaigns, tired buzzwords, and the only podcast you “should” be listening to

💡 Whether you are running a micro business, scaling a service company, or trying to make your marketing make sense again, this episode brings marketing back to reality. You will walk away with a practical way to think about marketing as connection and clarity, not noise, and a reminder that the fundamentals still matter, even when the tools keep changing.

🎧 Listen now to learn how to:
• Separate marketing from sales so you can build a strategy that actually converts
• Tighten your targeting so your budget stops leaking
• Use price, presentation, and trust to shape perception and drive action
• Build authentic messaging that feels human and not manufactured
• Choose the right role for social media in your business instead of chasing vanity metrics

Presented by Remixed, the full service branding agency helping companies craft, launch, and grow powerful brands.

🎶 Music by PRO
📍 Visit us at BrandShowLive.com
📱 Follow along at @BrandShowLive on all socials
👍 Like, subscribe, and share to support the show and keep the conversations going

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where real talk about branding meets practical insights for business owners. In this episode, we dig into one of the biggest misunderstandings in marketing today: the idea that a brand is just a logo. Spoiler alert, it is not even close.

🔥 In this episode:
• What a brand actually is and why it goes far beyond visuals
• The difference between visual identity and a full brand identity system
• How brand stories, mission, vision, and values create the foundation for all marketing
• Why naming matters and how names communicate purpose
• How giants like Nike, Chipotle, and Jaguar evolved their brands and what worked or failed
• The risks of personality driven brands when public figures become polarizing
• Why companies should justify every rebrand with real data and strategy
• What a Messaging BrandScape is and how it connects audiences to a brand’s purpose
• The importance of discovery, research, and audience insights before any design work begins
• Why small businesses that “just need a logo or a website” often need a deeper strategy first

💡 Whether you run a startup, a growing business, or an established brand, this episode shows why meaningful branding starts with clarity, intention, and strategy. You will learn how to think about your brand as a living system, not a single graphic, and why real consistency comes from knowing who you are, what you stand for, and who you serve.

🎧 Listen now to learn how to:
• Build a brand foundation that actually supports your marketing
• Avoid common pitfalls when naming, designing, or repositioning a brand
• Recognize when a rebrand is needed and when it is not
• Align visuals, messaging, and strategy so your brand works everywhere

Presented by Remixed, the full service branding agency helping companies craft, launch, and grow powerful brands.

🎶 Music by PRO
📍 Visit us at BrandShowLive.com
📱 Follow along at @BrandShowLive on all socials
👍 Like, subscribe, and share to support the show and keep the conversations going