There's no shortage of examples of small brands, and big brands, that have seen huge success through using short form video to grow their business.

Why don't more businesses dedicate time to doing it well? One of the barriers is not knowing what type of results a company can expect. But thanks to a new report from System1 and TikTok, marketers can show the type of lift in awareness, perception, and conversion a brand could see from doing short form well.

Today on Brand Sauce, we review key takeaways from that study, examples of brands doing it well, and how to plan a short form initiative. Plus: a discussion on job security, and a surprising sponsor update.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

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Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

Brands and entrepreneurs that share behind the scenes looks at how the business is getting built can connect with audiences on a deeper level.

It's not as easy as it looks. "Building in public" as a content strategy can be incredibly effective, but it takes time, effort, and great storytelling.

How can you do it well, and what pitfalls do you need to keep an eye out for? All of that today, and more, on Brand Sauce.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Music beds provided by Uppbeat.io. Get royalty-free music of every genre, sound effects, and drag and drop LUTs here: https://share.uppbeat.io/bpubmkwc6yhk

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

There are plenty of brands - Nike, Apple, and McDonald's just to name a few - that people can immediately identify with a wordless logo.

How can a smaller brand or startup compete with massive budgets and design teams? Is it best for a new brand to be more literal in its logo and brand design?

In today's episode, we talk about the key components of a strong brand visual system, what types of partners might be available at different budget levels, and why you should probably avoid Canva and Fiverr.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.