Brands and entrepreneurs that share behind the scenes looks at how the business is getting built can connect with audiences on a deeper level.

It's not as easy as it looks. "Building in public" as a content strategy can be incredibly effective, but it takes time, effort, and great storytelling.

How can you do it well, and what pitfalls do you need to keep an eye out for? All of that today, and more, on Brand Sauce.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

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Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

There are plenty of brands - Nike, Apple, and McDonald's just to name a few - that people can immediately identify with a wordless logo.

How can a smaller brand or startup compete with massive budgets and design teams? Is it best for a new brand to be more literal in its logo and brand design?

In today's episode, we talk about the key components of a strong brand visual system, what types of partners might be available at different budget levels, and why you should probably avoid Canva and Fiverr.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

A looming trade war added to growing trends of consumer and ecomomic uncertainty. What is a brand to do when everything feels chaotic?

Joe hosted a TikTok Live to talk with people about what all brands, especially smaller brands, should and shouldn't do when they're feeling the pressure that everyone is feeling.

It's a loose conversation, and some of the topics include keeping top of mind for consumers, ways to pivot a business, some life anecdotes from the 2008 recession, and the opportunities and pitfalls of using too much AI in marketing.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.