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Brand Odyssey

Brand Odyssey

De : Kylie Hannaford and Miranda El-Atem
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 Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/Copyright 2025 Kylie Hannaford and Miranda El-Atem Art Economie Marketing et ventes
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    Épisodes
    • Prince and 'The Love Symbol No.2’

      Prince and 'The Love Symbol No.2’
      Nov 19 2025

      For our season three finale, we’re going out with a symbol. Literally. Kylie takes us deep into one of the boldest and most misunderstood rebrands in music history - the moment Prince ditched his own name, invented an unpronounceable glyph, and forced every 90s magazine to install a custom floppy-disk font just to talk about him.

      What looked like diva behaviour was actually a genius contract hack - a creative rebellion that changed conversations about ownership, identity and design.

      ____

      Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

      • Email us: sayhello@threeblocksleft.com.au
      • Visit us: threeblocksleft.com.au
      • Connect and DM Brand Odyssey on IG
      • Connect and DM Three Blocks Left on IG
      • Connect with Kylie on LinkedIn
      • Connect with Miranda on LinkedIn

      Produced by Mylk Media
      Afficher plus Afficher moins
      34 min
    • Dr Pepper: When Marketing Mansplains a Soft Drink

      Dr Pepper: When Marketing Mansplains a Soft Drink
      Nov 10 2025

      What happens when a brand decides half the population isn’t its target market? In this episode, Miranda dives into one of the most baffling soda campaigns of all time - Dr Pepper Ten, the 2011 “manly” diet drink that proudly declared itself “Not For Women.”

      Because nothing says “refreshing” like sexism in a can.

      ____

      Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

      • Email us: sayhello@threeblocksleft.com.au
      • Visit us: threeblocksleft.com.au
      • Connect and DM Brand Odyssey on IG
      • Connect and DM Three Blocks Left on IG
      • Connect with Kylie on LinkedIn
      • Connect with Miranda on LinkedIn

      Produced by Mylk Media
      Afficher plus Afficher moins
      36 min
    • BONUS: The Creative Reality of Going Viral with Jarrah Brailey

      BONUS: The Creative Reality of Going Viral with Jarrah Brailey
      Nov 3 2025

      If you caught our Black Star Pastry episode, you’ll remember us talking viral cakes and cult brands. So in this bonus chat, we’ve roped in the woman who keeps that iconic brand thriving online: Jarrah Brailey, founder of Jampacked Agency and certified social-media powerhouse.

      Jarrah joins Kylie and Miranda to talk about launching her agency at 19, how to turn an iconic brand into an iconic social media presence, jumping on trends vs staying true to the brand positioning and the reality of going viral. From black gloves and spotless benches to a cake shoot in a car park, she lifts the lid on what it really takes to make brands scroll-stopping.

      ____

      Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

      • Email us: sayhello@threeblocksleft.com.au
      • Visit us: threeblocksleft.com.au
      • Connect and DM Brand Odyssey on IG
      • Connect and DM Three Blocks Left on IG
      • Connect with Kylie on LinkedIn
      • Connect with Miranda on LinkedIn

      Produced by Mylk Media
      Afficher plus Afficher moins
      49 min
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