Hot take? Your higher self might actually be the one thing blocking you from reaching your next level.

In this episode, Raez Argulla unpacks why higher self language quietly creates pressure, comparison, and distance—and how replacing it with “most iconic self” will completely changed the way you move, decide, and show up in your life, brand and business.

This conversation explores what it actually means to embody your next level instead of overthinking it. From acting before you’re ready and letting yourself be seen while evolving, to making both bold and micro decisions that compound over time, Raez breaks down how being iconic normalizes the messy middle and turns momentum into something embodied, not forced.

If you’ve been doing the mindset work but still feel stuck waiting to feel “ready,” this episode just might be the key to unlocking your next-level identity shift!

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you.

🏆 Join Content Club: Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

If this podcast has inspired, motivated or given you an “aha moment”, please consider leaving a review or ⭐⭐⭐⭐⭐ rating on your favourite platform.

Thank you for being here! 🫶🏼

Chapters

00:00 The Language of Higher Self Is Failing You

03:48 Why We’re Rebranding It to Most Iconic Self

06:22 The Key to Your Next Level Is Being Iconic

10:42 The Iconic Self-Embodiment Framework

17:26 Transforming Mindset for Iconic Living

22:05 The Ripple Effect of Bold Decisions

26:43 Daily Micro-Choices for Iconic Living

28:11 Journal Prompts for an Iconic Identity Shift

You don’t need to disappear to reinvent yourself—and you definitely don’t need to wait until everything is “figured out” to be visible.

In this episode, Raez Argulla breaks down what it really looks like to build a brand while you’re still becoming. She shares her own lived experience of personal transformation, identity shifts, and evolving publicly—and why visibility during change isn’t a liability, it’s the whole point.

Raez introduces her Becoming While Building Method for for navigating transformation in real time, while staying connected to your audience and grounded in who you’re becoming. This conversation is about letting your brand evolve with you, trusting that clarity comes from movement, and inviting your audience to grow with you instead of watching you from the sidelines.

If you’ve been feeling the pull to change—but worried about confusing people, losing momentum, or “doing it wrong” when it comes to your online presence—this episode is your permission slip to show up anyway.

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you.

🏆 Join Content Club: Weekly sessions and community support to help you build a consistent presence while growing your brand and visibility

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖

Chapters

00:00 Embracing Personal Transformation
01:03 Building Your Brand in Public
01:31 The Power of Visibility and Trust
06:52 The Becoming While Building Method
16:20 Embracing Change and Intuition
20:22 Building in Public: The Power of Sharing
23:24 The Journey of Community Leadership
28:30 Finding Clarity in Purpose
36:16 Creating Content Club: A Collaborative Approach
41:46 Lessons from Building in Public
42:53 Reflection Questions for Transformation

Building a business that feels good shouldn’t come at the cost of doing good. In this episode, host Raez Argulla sits down with Kathryn LeBlanc, founder of LeBlanc & Co. Communications, to talk about what it really looks like to lead with alignment. Kathryn shares her journey from working in the nonprofit world to building her own strategy-first agency focused on social good. Together, they unpack the realities of running a values-driven company—from maintaining balance and integrity to using creativity as a force for advocacy. Kathryn also sheds light on the power of storytelling in shaping impact and offers grounded advice for leaders striving to build businesses that stay true to their values, even when it’s not the easy choice.

🫱🏻‍🫲🏼 Connect with Kathryn

→ Kathryn’s Linkedin

→ Kathryn’s Instagram: @kat_leblanc

→ Social Impact Comms Podcast

→ LeBlanc & Co. Website

→ LeBlanc & Co. Instagram: @leblancandcocomms

✨ Connect with Raez

If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.

Let’s keep the conversation going!

📸 Work with me: ⁠⁠⁠⁠raezcreative.com⁠⁠⁠⁠ — brand photography + video content that gets you paid for being you.

👀 Follow me online:

→ Personal Instagram: ⁠⁠@raezcreative ⁠⁠

→ Podcast Instagram: ⁠@brandnewerapodcast⁠⁠⁠

→ LinkedIn: ⁠⁠⁠⁠Raez Argulla⁠

🏆 Want to post more consistently? Join Content Club

And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖

Chapters

00:00 Introduction to Values-Driven Leadership

02:17 Kathryn's Journey in Social Impact

04:49 Identifying Gaps in the Nonprofit Sector

07:30 Leading with Alignment: Evolution of Values

10:06 Building a Values-Aligned Team

13:11 Creative Activations in Social Good

15:40 Innovative Campaigns and Community Engagement

21:17 Inspiration from Unexpected Sources

22:36 Communications as a Tool for Power

25:24 The Importance of Alignment in Storytelling

27:48 Values-Driven Projects: A Case Study

31:03 Navigating Temptations: Values vs. Opportunity

34:07 Defining Values for Decision Making

36:57 Misconceptions About Values-Driven Businesses