In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores the evolving role of trade show management in the modern sales ecosystem.

Stephen breaks down how conferences have shifted from product-centric events to strategic opportunities for relationship building, brand visibility, and long-term partnership development. He shares practical insights on preparing for a show, setting intentional goals, engaging with attendees, and understanding why the true “win” is not a closed deal on the show floor—but securing permission to reengage after the event.

Learn how effective booth planning, team alignment, pre-show outreach, and post-show follow-up can maximize ROI and strengthen your presence within your industry’s ecosystem. Whether you’re exhibiting or attending, this episode offers a modern framework for making trade shows more impactful and more meaningful.

💡 Next up: Further Expanding the Circle of Influence.

🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com.

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.

In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, concludes the five phases of the sales ecosystem by focusing on internal companywide communications—the foundation for keeping teams aligned, informed, and engaged.

Stephen discusses how consistent, transparent communication builds trust, breaks down departmental silos, and strengthens company culture. From weekly “huddle” meetings to monthly all-hands and deep-dive alignment sessions, he outlines practical ways to ensure every employee—from sales to engineering—stays connected to the company’s mission and momentum.

Discover how fostering open dialogue, recognizing shared successes, and even adding a little fun to your internal rhythm can boost morale, improve performance, and keep everyone moving in the same direction.

💡 Next up: The Circle of Influence.

🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com.

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.

In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores Phase Four of the sales ecosystem: the Joint Business Review (JBR) vs. the Quarterly Business Review (QBR).

Traditional QBRs are often one-sided and backward-looking—but the modern sales ecosystem demands collaboration, transparency, and forward thinking. Stephen explains how the JBR transforms routine check-ins into meaningful, shared conversations that strengthen trust, reinforce commitments, and keep both teams aligned toward mutual growth.

Learn how to build more engaging business reviews, improve attendance and executive buy-in, and address “the elephants in the room” before they become deal-breakers. Discover how making your reviews joint, honest, and future-focused can turn your customer relationships into lasting partnerships.

💡 Next up: Phase Five – Internal Communications.

🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com.

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.