In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now physically on the walls of their hotel in Page, Arizona. In this episode, they explore why great branding is about evoking emotion, why AI falls short, and what boutique hotel owners should think about before hiring a designer.

Connect with Kayla:

Find her on Instagram: @winnie.design.co

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In this episode, Adam and Micah pull back the curtain on the messy middle of hotel ownership — from a tax filing that missed its deadline to a GM confrontation over staff pay that no one saw coming. They also share why they're commissioning a full-building mural in Page, Arizona, and the bold bet they're making that it becomes the most photographed spot in town.

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Thinking about Boutique Hotels?Schedule a call:
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In this episode, Adam Walls and Micah Thomas take you behind the scenes of transforming a boutique hotel in Page, Arizona. They dive into the real challenges of the process—from handling returns and managing material overages to finding creative ways to maximize space and elevate the guest experience. Packed with practical insights and hard-earned lessons, this episode is a must-listen for hospitality entrepreneurs looking to turn vision into reality.

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Instagram: micahinvests
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Thinking about Boutique Hotels?Schedule a call:
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In this episode of the Boutique Hotel Secrets podcast, hosts Adam and Micah, along with guest Rashmi Bhat, discuss the journey of transitioning from short-term rentals to boutique hotel management. They reflect on their experiences, share insights on hiring the right team, implementing effective marketing strategies, and the importance of social media in building a community around their brands. The conversation emphasizes the need for patience in business growth and setting clear goals for the upcoming year.

Connect with Rashmi:

Find her on Instagram: toastyindian, resohospitality

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LinkedIn: adaminvests1
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Thinking about Boutique Hotels?Schedule a call:
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In this episode, Adam and Micah share their journey of transitioning from short-term rentals to owning a hotel. They discuss the challenges faced during the closing process, the importance of understanding lender dynamics, and the necessity of effective communication with contractors. The conversation highlights the significance of teamwork, operational efficiency, and the emotional investment in the property and its staff. They also reflect on the lessons learned throughout their journey and the excitement of what lies ahead as they prepare to close on their first hotel.

Find him on Instagram: @joelweigle

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Connect with Micah:
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Thinking about Boutique Hotels?Schedule a call:
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In this episode of the Unofficial Boutique Hotel Secrets podcast, hosts Adam and Micah engage with guests Pete Milenkovich and Erich Schick, who share their journey from short-term rentals to boutique hotel ownership. They discuss their backgrounds, the challenges of finding the right deal, and the strategies they are implementing to create a unique boutique experience. The conversation also delves into the importance of understanding the target demographic, decision-making in renovations, navigating financing challenges, and the mindset required for success in the hospitality industry.

Connect with Erich & Pete:

Find them in Instagram:
@erich_rook, @petemilenkovich

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Thinking about Boutique Hotels?Schedule a call:
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In this conversation, Jonathan St.Leger discusses the importance of creating opportunities in the real estate market rather than simply waiting for deals to come. He emphasizes the need for creativity in identifying value-add opportunities, whether through ground-up development or enhancing existing assets. Key considerations include zoning, density, and the potential for adding amenities or additional units to maximize property value.

Connect with Jonathan:

Find him on Instagram: jon_boy14

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Connect with Micah:
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LinkedIn: adaminvests1
Tiktok: adaminvests1

Thinking about Boutique Hotels?Schedule a call:
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In this episode of the Boutique Hotel Secrets podcast, Adam and Micah discuss the journey of transitioning from short-term rentals to boutique hotels, emphasizing the ups and downs of the hospitality industry. They welcome Vincent Harris, who shares his story of moving from a W2 job to full-time entrepreneurship in real estate. The conversation highlights the importance of community, networking, and mindset in achieving success. Vincent discusses his experiences with hotel deals, the emotional attachment to properties, and his vision for the future. The episode concludes with advice for aspiring entrepreneurs and the significance of designing a fulfilling life.

Connect with Vincent:

Find him on Instagram:bonanzav35flyer

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Connect with Micah:
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Thinking about Boutique Hotels?Schedule a call:
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