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Born to Be Great

Born to Be Great

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 Born to Be Great is for people who know they’re meant for more — more success, growth, and purpose. Hosted by Justin Block, entrepreneur, investor, and philanthropist, and Nick Ralston, a former Dallas Cowboy turned entrepreneur and investor. This show explores what it takes to win - in business, life, and most importantly within yourself. They bring on top guests, from elite athletes to world-class entrepreneurs - people who are the best at what they do. If you're chasing greatness, this is where it starts. Economie
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  • He Was 5th String… Now He’s a Super Bowl Champion | Ian Book

    He Was 5th String… Now He’s a Super Bowl Champion | Ian Book
    Apr 22 2026
    What does it really mean to stay ready? In this episode of Born to Be Great, Justin and Nick sit down with the winningest quarterback in Notre Dame history and a Super Bowl champion to break down the mindset behind preparation, leadership, and winning at the highest level. Ian shares his journey from being a fifth-string quarterback to becoming a record-breaking starter, along with lessons learned from competing in the NFL and playing alongside elite athletes. This conversation explores discipline, patience, team culture, and how the habits built in sports can translate into success in business and life. Key Takeaways 🟦 Preparation creates opportunity 🟦 Culture drives winning teams 🟦 Patience is a competitive advantage 🟦 Leadership is built on trust and consistency 🟦 Discipline compounds into long-term success (01:08) Notre Dame Legend Intro (1:42) Recruiting Journey (5:45) Winning Culture (7:52) College Bonds vs NFL (10:40) Notre Dame Network (13:35) College vs NFL Grind (15:00) NFL Stops and Super Bowl (17:04) Coaches and Team Culture (21:09) Mahomes Leadership Lessons (22:40) Dak and QB Room Dynamics (23:43) QB Room Brotherhood (24:48) Cowboys Brand Machine (25:42) Stadium Monetization Playbook (27:42) Culture Lessons From Walton (28:18) From QB To Real Estate (30:05) Golden Legacy Growth Stats (33:46) Sports Real Estate Future (36:48) Jacksonville Stadium District (38:42) Winning Drives Communities (43:00) Stay Ready Mindset (46:26) Pressure Into Purpose (48:59) Closing Thanks And Where To Find Ian 🔔 Subscribe for weekly episodes of Born to Be Great — real conversations on discipline, leadership, and becoming who you’re capable of being. Born To Be Great: 🔵 Justin’s Instagram 🔵 Nick’s Instagram ⚪ Born To Be Great Instagram ⚪ Born To Be Great YouTube
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    50 min
  • CEO Reveals How to Build a Business Worth Selling w/ Brendan Keegan

    CEO Reveals How to Build a Business Worth Selling w/ Brendan Keegan
    Apr 13 2026
    What separates average operators from elite leaders? In this episode of Born to Be Great, Justin and Nick sit down with Brendan Keegan — CEO, investor, and multi-exit entrepreneur — to break down what it takes to build and scale successful businesses. Brendan shares lessons from leading turnarounds, raising billions in capital, and developing leadership teams that drive long-term growth. This conversation explores leadership, culture, mentorship, decision-making, and why most people struggle not because of talent — but lack of clarity. Key Takeaways 🟦 Leadership starts with people and culture 🟦 Clarity drives better decisions 🟦 Failure is part of growth 🟦 Mentorship accelerates success 🟦 Discipline and systems create results (01:04) Meet Brendan Keegan (02:11) Building Leaders for Exits (05:36) Dare To Disrupt Pillars (11:13) Hiring Leaders Over Experts (14:33) Raising Capital With Humility (18:38) Becoming a CEO Generalist (22:16) Frontline Ideas That Win (27:47) bFearless Ventures (32:18) Most People Lack Clarity (35:43) Planning Your Career Like Travel (38:59) Intentional Pivots (41:52) Owning a Racing Team (43:29) Greatness Means Balance (45:42) Where to Find Brendan 🔔 Subscribe for weekly episodes of Born to Be Great — real conversations on discipline, leadership, and becoming who you’re capable of being. Born To Be Great: Justin’s Instagram: 🔵 Justin’s Instagram 🔵 Nick’s Instagram ⚪ Born To Be Great Instagram ⚪ Born To Be Great YouTube
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    47 min
  • Your Limits Aren't Real: James Lawrence Did 100 Ironmans in 100 Days & This Is What He Found

    Your Limits Aren't Real: James Lawrence Did 100 Ironmans in 100 Days & This Is What He Found
    Apr 6 2026
    What are you actually capable of if you remove your limits? In this episode of Born to Be Great, Justin and Nick sit down with James Lawrence, known as the Iron Cowboy, to explore what it takes to push beyond physical and mental boundaries. James shares lessons from completing 100 Ironmans in 100 days, along with insights on discipline, suffering, endurance, and why most people settle far below their true potential. This conversation dives into mindset, systems, environment, and how doing hard things reshapes who you are—in business, fitness, and life. Key Takeaways 🟦 Most limits are self-imposed 🟦 Hard experiences build resilience 🟦 Systems create discipline 🟦 Environment shapes identity 🟦 Growth requires discomfort (0:00) Intro (01:27) Early Morning Run (02:27) Why Everyone Should Ultra (03:47) From Fun Run to Ironmans (05:03) Raising Standards (06:30) Origins of Grit (07:35) Do Hard Things (11:27) Your Circle Matters (13:18) NFL Culture and Standards (15:43) Find Your Wolf Pack (19:32) Greatness Recognizes Greatness (22:35) Monthly Challenges at 50 (25:00) Training Threshold Explained (26:29) Commit365 Challenge (27:27) Mental vs Physical Limits (28:28) 21-Day Water Fast Reset (30:45) Entrepreneurship Mindset (33:09) Discipline is Just a Byproduct (37:25) Business Ventures Portfolio (39:27) Why Not Burn Ships (43:20) "Being Great" Legacy (44:47) Where to Find James 🔔 Subscribe for weekly episodes of Born to Be Great — real conversations on discipline, leadership, and becoming who you’re capable of being. Born To Be Great: Justin’s Instagram: 🔵 Justin’s Instagram 🔵 Nick’s Instagram ⚪ Born To Be Great Instagram ⚪ Born To Be Great YouTube
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    45 min
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