If you think durable companies are built on flash, this conversation will change your mind. We sit down with excavation leader Matt Bachtel to unpack a 26-year journey powered by humble starts, careful decisions, and an unwavering investment in people. From mowing lawns and delivering filters at a dealership to running multi-crew water and sewer work across Northeast Ohio, Matt shows how steady growth and clean execution beat speed every time.

We dig into the early years, mentors who opened doors, a chicken coop yard organized like a showroom, and the hard choice to rent equipment until the numbers said buy. Matt explains why he dumped spreadsheets for industry software long before it was cool, and how proper cost codes, AIA billing, and change-order discipline turned a small firm into a professional outfit. You’ll hear how foremen were grown from parts runners and pipe layers, how GPS skills evolved into drones and precision layout, and how a modest barn operation matured into a facility that earned customer confidence without losing its roots.

Then the playbook exploded. A culture scare, a sudden retirement, and COVID-era shocks collided with inflation and supply shortages. Matt walks through promoting young standouts to foremen, adding a fourth crew, and rebuilding systems that broke under rapid growth. The customer-facing quality never slipped, because the team communicated, adapted, and kept documentation tight.

Looking to 2026, we break down the firm’s two-year public service line replacement contract for 1,245 homes, the five-page procedure that makes it possible, and the personal discipline that keeps momentum alive when January hype fades.

If you’re a blue-collar owner or manager trying to scale without losing your soul, this is your field guide: know your market, hire for humility, rent smart, promote from within, and turn repeat pain into written process.

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Want to know how general contractors decide which subs to trust with real commercial work? We sit down with Baxter Horton, Director of Pre-Construction at Baldwin Shell, to open the black box of estimating, pre-con, and risk management in a way most folks never get to hear. Baxter’s path from trade partner to GC gives him a rare perspective on what actually wins a bid: clear scope, financial readiness, honest conversations, and a schedule you can defend.

We talk through the jump from residential to commercial and why cash flow can make or break that first project. Baxter explains how GCs level bids, why detailed proposals on letterhead matter, and what to include in your inclusions, exclusions, and assumptions so a reviewer can select you with confidence. We cover bonding limits, insurance requirements, 30-60-90 terms, and how to build cost codes that let you justify production and protect your margin. If you’ve ever wondered why “we do everything” turns a GC off, this is your blueprint to speak their language.

You’ll learn practical ways to bring value beyond being low: flagging scope gaps like roof drain tie-ins, aligning civil and plumbing drawings, proposing alternates that cut weeks off the schedule, and documenting the savings in time and general conditions. We dig into communication cadence, how to ask for feedback after a loss, and when to stop investing in contractors who won’t value your detail. Baxter also shares Baldwin Shell’s footprint across Arkansas, the types of projects they build, and why they’re hiring estimators and pre-con managers who think like problem solvers, not price relayers.

If you’re a subcontractor aiming to get that first commercial win, or a young estimator looking to build a career in preconstruction, this conversation gives you the tactical playbook: know your costs, manage risk on paper before dirt moves, and play the long game with partners who value clarity and trust.

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Ever feel like the dirt world is being defined by people who’ve never set foot on a job site? We brought in Aaron Witt to flip that script with a clear, practical playbook for blue-collar storytelling, leadership development, and building a pipeline of talent who actually understands the work. Aaron walks through his journey from pipe crew laborer to scaling BuildWitt into training and events that put people first, then shows why the simplest moves, like posting on LinkedIn daily, beat expensive, complicated marketing plans.

We unpack how transparent project storytelling can turn public skepticism into support, and why the most effective recruiting content is the human side: the operator who solved a tricky grade, the foreman who coaches new hires, the team that delivered safe work under pressure. The conversation gets personal, too. We talk mental health with honesty, non-negotiable habits that compound (read ten pages, train, write), and the reminder that winning at home is the base for leading at work. If leaders don’t go first, with vulnerability, clarity, and consistency, no marketing agency can fix what’s missing.

Dirt World Summit comes up as more than an event; it’s a catalyst. The goal isn’t to be the biggest conference. It’s to feed the hungriest 1,250 leaders so they return to their crews with tools, focus, and a fire to raise standards. Expect insights on making projects visible to the public, practical outreach like school visits and job site tours, and a straightforward mandate: own your narrative or someone else will. One habit, one post, one conversation at a time, we can attract the next generation and build companies that are more than projects and paychecks.

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Want proof that small, consistent moves can change a business and a life? We open the year with a candid reset: what worked in 2025, what flopped, and why culture, systems, and storytelling will drive everything we do in 2026. No buzzwords. Just real lessons from a crew that learned to document the process, own mistakes, and turn that transparency into relationships, opportunities, and a stronger company.

We walk through the journey from kitchen-table recordings to a growing media flywheel, where YouTube, TikTok, and the podcast help us translate white-collar frameworks into job site language. You’ll hear why one piece of content can spark a career shift, how mindset beats hype, and where we’re doubling down: core values, short-term priorities, and a five-year target that forces better systems. We also share shout-outs to mentors and tools that moved the needle, from WIP reporting to cost controls and construction finance support, because profit follows process and process follows clarity.

Looking ahead, we preview standout guests who refuse the “that’s how it’s always been” script, and we map Q1 plans for ConExpo, including meetups, booth interviews, and a call to spotlight overlooked products and crews. We’re gearing up for our 100th episode milestone and want your ideas, your questions, and the problems you want solved on air. If you build, sell, or support blue-collar work, this is your space to learn practical strategies, avoid expensive mistakes, and find the confidence to speak up about what really matters.

Subscribe, share with a friend in the trades, and leave a review with the one system you’ll fix first this year. Your feedback shapes the next conversation, and might be the spark someone else needs to get moving.

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The jump from “busy” to “built” is where most blue collar shops stall. We open the hood on that leap, talking through the real costs of scaling past $1M: quality wobbling under volume, crews chasing equipment, cash flow stretched by 90-day waits, and owners buying back time with chaos. The fix isn’t a secret playbook, it’s simple systems, written approvals, and leadership that others can follow when you’re not on site.

Sy sits down with operators and educators who have lived the hits: getting burned on GC change orders, learning to say “email me that approval,” and rebuilding margins without burning bridges. We unpack why documentation matters more than bravado, how to point to the bid set without sounding defensive, and where confidence and clarity protect both relationships and profit. Along the way, we celebrate a public-school heavy equipment program that’s the model everyone asks for but rarely builds; students running dozers, installing silt fence, pulling real permits, fixing real mistakes, and walking into city offices with competence and connections.

We also dive into transparent coaching and the Dirt to Dollars philosophy: answer the ten context questions before you give advice, share the ugly alongside the wins, and teach owners to step off the machine and into pricing, scheduling, and cash discipline. If you’re stuck in the mud, mentally, financially, or operationally, mourn the hit, then choose a plan. Hard work is the baseline; the leverage is systems, written change orders, and relationships that compound. Whether you’re an employee hungry to level up or an owner tempted to grab the controls again, you’ll leave with practical steps to protect your margins, grow your team, and build a legacy in people, not just projects.

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You flip the key, the screen lights up, and your machine shows true elevation without a base or a model. That one moment changes everything, no waiting on stakes, no rebenching, no guessing. We brought EasyNav from CHC Navigation into our own excavator and walked through installation, setup, and real-world use with Ryan Deemer, (Skid Steer Nation) and Chuck Harris (Benchmark Tool & Supply) to see how this tech finally meets the blue-collar bar: cost effective, reliable, and easy to use.

We cover the practical wins first. In-field design lets crews cut pads, set slope trenches, crown long driveways, and cast planes with a few taps. Utility and septic teams get safer, faster workflows by setting trench depth from the cab and capturing bottom-of-trench shots for airtight documentation. For owners wrestling with labor, the retention angle is big: once operators see clean visuals and simple tasks, they don’t want to go back, your shop becomes the place they stay.

We also get honest about money and support. Entry-level 3D at the price of old 2D systems means ROI lands fast; fewer hours, fewer bodies, and more jobs finished each month. Financing and strong warranties smooth cash flow, and Benchmark’s nationwide service network, remote screen support, and growing training library remove the fear from onboarding. Need to scale to full 3D modeling later? The path is there without ripping out hardware.

Beyond the gear, we talk culture and systems: define values, fix one fire at a time, and build a hiring process that selects for attitude and teaches skill. Save and reuse designs for franchise pads and long driveways, give clients clean as-builts, and stop bleeding time waiting on stakes. The message is simple, adopt now and lead, or risk losing your best operators to crews that already have.

If this hit home, follow the show, share with a friend who runs iron, and leave a quick review so more blue-collar owners can find it.

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Ready to see how blue-collar media actually turns into real bids, stronger teams, and a clearer brand? We walk through the messy middle of building a YouTube-first strategy from jobsite clips and how-tos to a repeatable system that wins trust. From a million-view shifting tutorial to a small skid steer pull that sparked big connections, we break down what worked, what didn’t, and why storytelling now sits at the center of everything we publish.

We cover the grind behind “consistency”: crafting hooks that hold retention, writing human captions that beat AI every time, and packaging long-form videos so searchers can find exactly what they need. Events like Mid-America Trucking Show and Treybo Expo became accelerants, linking our online work with a real-world community: truckers, operators, foremen, who now shape our roadmap. The result is a channel that doubles as a living portfolio: project playlists in our email signatures that GCs and owners can click, watch, and trust.

You’ll also hear the hard parts we rarely say out loud: slow weeks where views stall, people changes that hurt, and the patience it takes to keep shipping when the algorithm shrugs. Those lessons sparked our next step: The Pipe Playbook, a practical training hub for utility contractors covering pipe installation, safety, estimating, project management, and sequencing. It’s built from wins and mistakes we’ve paid for, with new videos added monthly and a direct line for topic requests, so your crew gets the answers that matter on the days they matter.

If you’re waiting for perfect gear, stop. Your phone is enough. Film one real process, title it for search, post to YouTube, slice for shorts, and iterate. Story builds trust. Trust drives work.

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Tired of chasing the wrong leads and wondering why your shiny site doesn’t ring the phone? We sat down with Australian marketer Wes Towers of Uplift 360 to unpack a simpler path: build a clear, fast website that reflects your crew, publish real job stories tied to your service areas, and push that signal across every channel customers actually use—Google, YouTube, TikTok, and even AI tools like ChatGPT.

We start by fixing the foundation. Your website should read like a straight answer on a job site: who you help, what you do, where you work, why you’re different, and how to book you. Service pages beat slideshows, and trust markers—reviews, photos, case studies—do the heavy lifting. From there, we swap “search engine optimization” for “search everywhere optimization,” because customers don’t just Google; they watch, scroll, and ask AI. The win comes from consistent, specific updates: short blogs and case studies that name the suburb, the problem, the fix, and the result.

If writing scares you, talk instead. Wes shares a dead-simple AI workflow: have ChatGPT interview you after a job, answer by voice during your drive, and hand a ready-to-polish draft to your marketer. Repurpose that into Google Business updates, social captions, and short videos. No gloss required—authentic clips from the truck often outperform studio productions, as long as they’re clear and helpful. We also dive into brand basics: a tight logo, colors, and voice applied everywhere, so people recognize you on the road and online.

Expect practical takeaways you can use this week: pick your core services and areas, tighten your site copy, post a case study, and syndicate it with a scheduler that hits Google too. Real beats perfect, and momentum compounds when your message matches the team who shows up on site. Enjoy the conversation, then put it to work—subscribe, share with a fellow contractor, and leave a review telling us which channel you’ll start with first.

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