If you're afraid of the numbers side of your business, avoiding your P&L statement, or just winging it in your marketing strategy…this episode is for you!

In this conversation with Marissa Lawton, we're breaking down the four categories of metrics you need to track (including one outside of your business), how to overcome avoidance and anxiety around numbers, and why understanding your profit margins is non-negotiable.

Whether you're a numbers person or you'd rather do literally anything else, Marissa shows you how staying on top of your metrics can be simpler than you think.

Marissa Lawton is a business mentor for seasoned entrepreneurs who have outgrown hustle culture. After a decade supporting online coaches and course creators, she's become known for helping established business owners reconnect with their numbers, rebuild trust in their businesses, and make decisions from clarity instead of panic.

Click play to learn:

• The 4 must-track metric categories (including one most people skip over)
• Why waiting to be “successful” to review your numbers is actually the riskiest move you can make
• How to balance following your intuition with data-driven decision making
• The difference between operating costs and growth investments
• How to make smart investment decisions based on your business model (so you can stop buying stuff you don't need)

Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

Book a free Clarity Call

Join the next round of Sales Liberation

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Full show notes and links from this episode

If you enjoyed this episode, you might also like:

• The MOST Important Marketing Data You Need to Hit Your Goals with Kierra Conover
• How to Raise Your Rates Without Losing Clients: My Unconventional & Wildly Effective Process
• The Simplest, Easiest Path to Your First $100k: The ONLY 3 Things You Need for a Successful Online Business
• How to Stop Spiraling When Sales Are Slow: The Secret to Feeling Secure Even with Inconsistent Income

What if you could actually attract MORE clients by spending LESS time on social media?

In this episode, I’m sharing how stepping back—or stepping away entirely—from social can increase your revenue, free up your time, and give you back your peace of mind.

If social media feels more draining than effective, this episode is for you. I’m sharing my personal journey of leaving Instagram behind and how it led to my first 6-figure year. This process will help you evaluate the role social media currently plays in your business and replace it with a more sustainable strategy that works for you.

Think of this as your 3-step social media escape plan!

Click play to learn:

• How quitting Instagram completely transformed my revenue, focus, and mental health
• The hidden cost of maintaining a social media presence for your business
• Real-life examples of entrepreneurs thriving without Instagram, TikTok, or Threads
• How to identify the role social media currently plays in your business—and decide for yourself whether it’s worth it
• Practical alternatives + lead gen strategies to help you get OFF the hamster wheel

Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

Register for the FREE Live Masterclass: Your First $100k: http://megansmyth.com/masterclass

Book a free Clarity Call

Join the next round of Sales Liberation

Say hi on Instagram or tag @saleswithmeg

Join our email community

Full show notes and links from this episode

If you enjoyed this episode, you might also like:

• Lifecycle Marketing 101: Keep Your Customers Longer with Shlesha Pandey
• How to Effectively Sell Your Services in the Age of AI: 5 Things Successful Entrepreneurs Are Doing Differently in 2025
• Stop Creating Content from Scratch: How to Turn 1 Client Project Into Months of Marketing with Shayna Lloyd
• Stop Relying on Instagram: Turn Your Podcast into Your #1 Lead Generator with Rachel Traxler

Six figures might be a cliché milestone, but for most entrepreneurs, it’s a real turning point.

This episode breaks down what it actually takes to build a business that pays you well, supports your life, and doesn’t burn you out in the process (spoiler alert: you don’t need a massive audience or consistent content)!

I’m sharing the honest truths behind reaching your first $100k: why strategy alone isn’t enough, what actually moves the needle, and why your business will only grow to the extent that you do. We’ll talk mindset, habits, identity, self-trust, self-care, skill development, and how doing less can help you earn more.

Ready to build a business that creates overflow instead of “just enough?”

Click play to learn:

• Why there is no “best” strategy (and how chasing one keeps you stuck)
• How slowing down and working less helped me double my revenue
• Why $100k isn’t the dreamy finish line we’ve been sold…and what actually matters instead
• How everything in your business acts as a mirror (this alone could change everything for you)
• Why you don’t need a massive audience or consistent content to make 6 figures—and what to focus on instead

Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!

Register for the FREE Your First $100k Masterclass: megansmyth.com/masterclass

Book a free Clarity Call

Join the next round of Sales Liberation

Say hi on Instagram or tag @saleswithmeg

Join our email community

Full show notes and links from this episode

If you enjoyed this episode, you might also like:

• The Simplest, Easiest Path to Your First $100k: The ONLY 3 Things You Need for a Successful Online Business
• The 3 MOST Important Areas to Spend Your Time to Make More Money
• Stop Relying on Instagram: Turn Your Podcast into Your #1 Lead Generator with Rachel Traxler