Stop letting outdated advice hurt your business! Most agents operate under five major misconceptions about what consumers want from them. Are you pouring energy into social media, generic newsletters, and brokerage branding that clients simply disregard? Host Lance Pendleton shares surprising insights from consumer panels, showing you what clients actually want and what's really driving their decisions. Discover why your marketing pitch might be ineffective and what the single most important word is that defines a successful agent-client engagement. Get the crucial reality check you need today to stop chasing junk strategies and start building the real client partnerships that lead to long-term success.

You should listen right now to stop wasting time and money on real estate marketing tactics that consumers actively ignore. This episode delivers the unfiltered truth from consumer focus groups, telling you exactly why your social media, generic newsletters, and brokerage-focused pitches are failing to connect. You'll get an urgent course correction to shift your entire strategy away from outdated industry myths and towards the one word that actually drives client choice and lasting business: partnership.

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