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Beyond the CEO Norm

Beyond the CEO Norm

De : Nadine Selina
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Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.Nadine Selina Direction Economie Management et direction
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    Épisodes
    • What It Really Takes to Build a Successful UGC Business with Anna from A Plus Socials
      Feb 19 2026

      SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGER


      You don’t need thousands of followers or years of experience to be taken seriously by big brands. You need to back yourself confidently and know what makes you unique.


      Nadine is joined today by Anna, UGC expert, business coach and founder of A Plus Socials, to dismantle the myth that you need external validation before stepping into authority.


      In this episode, Anna shares how to build a personal brand without social proof, negotiate higher rates with confidence, overcome self doubt and turn your so called flaws into assets.


      Anna shares how she built a profitable UGC business working with over 800 brands including L’Oréal, TikTok, Microsoft, Maybelline and Fiverr, and how she now helps women build sustainable creator businesses without burnout.


      Timestamps

      00:00 Introduction to Anna, UGC expert, former teacher and model

      02:48 How Anna got into UGC

      11:14 Finding her niche as a mum creator brands wanted

      14:41 Building momentum in business

      16:18 Why Anna started coaching and teaching UGC sustainably

      18:08 What UGC actually is and why you do not need followers

      22:18 How to build a sustainable creator brand from scratch

      26:12 Moving from taking anything to clear niche positioning

      28:07 Dream brands versus getting paid well

      32:37 Holding your rates with confidence and negotiating properly

      37:59 What successful creators do differently long term

      52:42 Positioning yourself as an expert without social proof

      57:31 Turning your perceived flaws into assets


      As always, if you enjoyed the conversation, make sure to subscribe, rate the show and share it on your socials.


      If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.


      Connect with Nadine:

      Instagram: @nadineselinacoaching


      TikTok: @nadineselinacoaching


      Become In Demand Free Course


      Apply to work with Nadine


      Connect with Anna:

      Instagram: @aplussocials

      TikTok: @aplussocials

      X: @a_plus_socials

      YouTube: @aplussocials

      Website: aplussocials.com


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      59 min
    • How to Build a Reputation That Speaks for Itself in Business
      Feb 12 2026

      SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGER


      You say you want to be known for your work… but are you actually ready for what that level of reputation requires?


      Nadine is chatting today about what it really means to build a reputation that speaks for itself in business. The kind where your name becomes associated with a specific result, a feeling, a standard.


      But she’s not just talking about the good side of building this kind of reputation. She’s saying it how it is and speaking about how, when your authority grows, so does the pressure.


      Nadine discusses the emotional and psychological shift required to move from being liked to being respected and breaks down why higher level clients do not want more access to you. They want clarity, confidence and direction.


      Timestamps

      00:00 What it really means to build a reputation

      02:18 The pressure of leadership and becoming known for a result

      06:13 Sign up to Nadine’s free 2 day event

      07:13 The fear of public failure

      15:28 Raising your standards, holding boundaries and pricing with confidence

      20:48 The social cost of growth and outgrowing who you used to be

      29:49 Becoming the obvious choice for your client


      If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.


      Connect with Nadine:

      Instagram: @nadineselinacoaching


      TikTok: @nadineselinacoaching


      Become In Demand Free Course


      Apply to work with Nadine


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      31 min
    • Identifying Your 1% Authority
      Feb 5 2026

      You don’t need to have the most experience to be seen as an authority. You only need to be 1 percent ahead of your ideal client!


      Most people get mixed up with who they’re actually supposed to be speaking to in their content and end up feeling like they’re not good enough, simply because they’ve been trying to impress their competitors and not their ideal client.


      Nadine breaks down what authority really means in business and why so many women underestimate the power they already have.


      She introduces the concept of the ‘1 percent authority’ and explains why being slightly ahead of your ideal client is EXACTLY what makes them choose you.


      Timestamps:

      00:00 Subscribe to the podcast

      01:13 What 1 percent authority actually means in business

      02:02 How to recognise where your authority already exists

      04:19 Breaking down the 1 percent authority concept

      04:39 Nadine’s example that changes how you see expertise

      06:31 How comparison and self doubt pull you out of leadership

      15:33 Understanding natural strengths versus learned skills

      25:23 Client example of showing authority in action

      32:21 Clear signs your focus is misdirected

      36:34 How to start owning your authority today


      If you took something from this episode and would like to support the podcast, please make sure to rate the show 5 ⭐️ and subscribe too!


      Connect with Nadine:

      Instagram: @nadineselinacoaching


      TikTok: @nadineselinacoaching


      Become In Demand Free Course


      Apply to work with Nadine

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      38 min
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