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In this audio version of the Sidney Breakfast Club – After Hours YouTube deep dive, business leaders and AI practitioners come together for a candid, wide-ranging conversation on artificial intelligence adoption, marketing evolution, and the accelerating pace of change facing organizations today.

The panel guests of Steven Harris from AI4Enterprise Corp and Rob Cooper of PlusROI Marketing and PlusROI.com explore real-world experiences with generative AI, image creation, slide decks, and productivity tools—comparing today’s AI moment to earlier digital revolutions in marketing and technology. Topics include the return of print and tactile media, client expectations versus behind-the-scenes complexity, AI hype versus real ROI, and why understanding “how the soup is made” still matters in an automated world.

Looking ahead to 2026, the discussion turns to AI literacy gaps, agent-based systems, organizational change management, and whether businesses can afford not to engage with AI. Drawing parallels to past technology shifts—from spreadsheets to framing nailers—the panel emphasizes that while tools evolve rapidly, people remain at the center of adoption and impact.

This session also highlights the VIATEC AI Meetups as a critical regional learning hub for anyone wanting to better understand AI’s role in business, marketing, and productivity.

A thoughtful, unscripted conversation for business owners, marketers, technologists, and community leaders navigating what comes next.

Originally recorded on December 19, 2025.

Episode list and show notes: True North Compliance Podcast

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