Kelsey Portwine bought the course.

She tried reselling it.

She posted the cringey income claims.

And every time she hit publish, something in her gut told her, “This is not me.”

So she did the thing a lot of people know they need to do but are terrified to actually do.

She deleted the account she had already grown and started over.

This time, she built around something she had real experience with: postpartum weight loss, consistency, and helping women follow through on the things they already know they should be doing.

Seven months later, Kelsey had grown her new Instagram account to more than 14,000 followers, helped over 100 women, and created paid accountability challenges that people actually come back to month after month.

In this episode, we talk about why the make-money-online world felt so wrong to her, how hyper-specific messaging helped her grow through trial reels, and why your best business idea might be hiding inside the thing people already come to you for.

This is an honest conversation about starting over, building real authority, and realizing that the time you spent doing the wrong thing wasn’t necessarily wasted.

You learned something.

Now go build the right thing.

Follow Kelsey on IG here

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Follow me on Instagram and visit my website:
Instagram: @its.vickipollack
Website: www.vickipollack.com

In this episode, I’m joined by a very special guest, my almost 12-year-old son, Zachary.

We talk about what it’s really like to grow up with a parent who works from home, builds businesses, takes client calls behind French doors, and apparently says every “potty mouth word” in the book.

Zac shares what he thinks I actually do for work, what he believes an entrepreneur is, what he thinks I’m good at, what annoys him about having a work-from-home mom, and whether he’d ever want to own a business himself.

We also talk about money, freedom, growth mindset, failure, not quitting, and why building a business is not always as glamorous as people online make it look.

And then, in true Zac fashion, he flips the interview on me and asks why I started my business in the first place.

This one is honest, funny, surprisingly deep, and a reminder that our kids are always watching.

Follow me on Instagram and visit my website:
Instagram: @its.vickipollack
Website: www.vickipollack.com

You made the sale. Amazing. Now the real question is, how do you make it happen again?

In this episode, Vicki breaks down her Bullseye Method, a simple way to audit your online business and figure out where things are actually falling apart. Because sometimes the problem is not that you need to “sell harder.” Sometimes no one is seeing your content. Sometimes people are clicking but not buying. Sometimes your sales page is leaking people.

Vicki walks through the full customer journey, from someone discovering you on Instagram, to landing on your profile, watching your stories, clicking your link, reading your sales page, hitting checkout, and finally buying.

You’ll learn how to look at each “ring” of your business and use real data instead of panic, guessing, or blaming yourself.

This one is for the business owner who has started, sold something, and is ready to stop throwing spaghetti at the internet wall and start fixing the right damn thing.

Follow me on Instagram and visit my website:
Instagram: @its.vickipollack
Website: www.vickipollack.com