In this episode of Beyond the Pump, we celebrate Earth Week 2026 with a deep dive into E85 and its growing role in California’s energy future. Beatrice Lam is joined by special guest Jeff Wilkerson of Pearson Fuels to unpack the facts behind this renewable, cost-effective fuel and why it’s gaining momentum across the state.

The conversation also touches on CFCA’s sponsored bill, AB 2046, which supports E85 conversion kits, as part of a broader effort to expand affordable fuel options for Californians. Jeff shares insights into E85’s role in California’s fuel market, highlights how it has proven to be an effective tool in other countries like France, and explores how increasing availability could give drivers more flexibility to choose cleaner, lower-cost fuel options in real time.

Episode Highlights:

• A closer look at CFCA’s sponsored bill, AB 2046, and how it could open up new possibilities for drivers.
• Clearing up common misconceptions about E85, including concerns around engine damage, efficiency, and availability.
• Helpful tips for drivers on locating E85 stations and cutting fuel costs without disrupting their daily routine.

🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy

#BeyondThePump #CaliforniaFuels #CFCA #EarthWeek #Podcast #Earth Day #AB2046 #California

In this episode of Beyond the Pump, we celebrate Women’s History Month by spotlighting a woman who has made a meaningful impact in the industry, featuring a special interview with respected industry veteran Julie Jackson with Jackson Advisory & Consulting.

Tune in for an inspiring conversation as she reflects on her career transition from finance to retail, sharing how her experiences shaped her leadership style and approach to building strong, collaborative teams. She also discusses the importance of fostering community and mentorship within the fuels and convenience industry, along with maintaining work-life balance in a fast-paced, demanding environment.

Episode Highlights:

• The importance of community and mentorship in the industry to build strong, collaborative, and high-performing teams.
• Key lessons and advice for early professionals looking to grow their careers.
• How her diverse experience shaped her leadership style and how she is uplifting the next generation of leaders.
• How trusting your own process and trying new things can lead to unexpected and rewarding professional paths.

🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy

#BeyondThePump #CaliforniaFuels #CFCA #Women’sHistoryMonth #Podcast #Mentorship #TrustTheProcess #California

In this episode of Beyond the Pump, Beatrice Lam interviews Joseph Farhat of CVW T-Lines, specializing in crafting store solutions that blend functionality with visual appeal.

They explore what it really takes to elevate a convenience store or travel center from a simple stop to a standout destination. Joseph highlights the powerful role convenience stores and travel centers play in their local communities, serving everyone from daily commuters to long-haul drivers, and how operators can evolve to meet rising consumer expectations across both formats. The discussion dives into crafting memorable in-store experiences, striking the right balance between brand consistency and local personality, and reimagining store design for the future, including the smart integration of AI tools, expanded food service, and amenities tailored to both neighborhood customers and highway travelers.

Episode Highlights:

• C-Stores play a vital role in local communities and continue to navigate supply chain challenges.
• Consumer expectations for cleanliness, modernization, and experience are rising.
• C-Store and travel center experience is key to customer loyalty and brand consistency is crucial for customer recognition.
• Planning ahead is essential to rebranding your store, especially for larger spaces like travel centers.
• How AI tools are changing the landscape of design and can support client contribution.

🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy

#BeyondThePump #CaliforniaFuels #CFCA #ConvenienceStores #TravelCenters #Podcast #SmallBusiness #GasStations #California