I speak with Nastassia Hubarevich, Senior Ad Monetization Manager at Digitalchemy, to discuss the critical link between ad quality and user experience. Managing a portfolio of over 45 utility apps as a one-person team, Nastassia shares her firsthand experience on why ad quality is a product health issue—not just a partner problem.Key takeaways from this discussion include:

• The Invisible Ad Quality Tax: Learn how low-quality ads—whether harmful, offensive, or technically intrusive—can lead to shorter sessions and a direct hit to your retention and LTV.
• Detecting the Disconnect: Why metrics like high eCPM can be misleading if you aren't tracking "blind spots" like app exits immediately following an ad impression.
• A Publisher’s Roadmap to Control: Nastassia outlines a structured approach to taking back ownership of your ad stack, from manual reviews and category blocking to leveraging AI tools for faster creative detection.
• Benchmarking for Success: How resources like the App Harbor Index help publishers move from a "blame game" to productive, data-driven conversations with demand partners.
• Gaming vs. Non-Gaming Context: Insights into why certain ad formats, like App Open ads, may work for utility apps but fail in gaming by disrupting user expectations.

Stop reacting to bad user reviews and start being proactive about your ad quality strategy. Watch now to learn how to protect your users and your revenue.This conversation is part of PlayerFirst Perspectives, a MobileGroove mini-series powered by AppHarbr. It’s a series about fixing ad quality and developing ad policies so users stay in your app or game, and you can enforce what you believe is right for your players.👉 Join the conversation Be part of the Player First Collective on Slack, where marketers, product teams and platforms swap real examples of bad ads, policy fixes and UX wins, and compare notes on what’s working. Chapters00:00 Managing a Portfolio of 45+ Apps as a One-Person Team03:18 Ad Quality as a Product Health Issue05:53 Identifying the "Invisible Tax"09:51 Tracking Post-Impression Behavior12:43 Taking Back Control with AI17:37 Roadmap for Publishers20:51 Benchmarking Demand Partners24:24 The Strategy of Blocking30:12 Context Matters36:16 Drafting User-First Policies*** Subscribe for More ***⚡On Point Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7020756661006925824⚡Spotify: https://open.spotify.com/show/5yFF2InbeIgkIRcxvDy3jm⚡Apple: https://podcasts.apple.com/us/podcast/the-groove/id1585861460*** Let's Connect ***⚡ LinkedIn - https://www.linkedin.com/in/peggyannesalz⚡ Instagram - https://www.instagram.com/peggyannesalz⚡Website - https://www.mobilegrove.com