Beyond Assumptions: Asking Better Questions in Business
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Beyond Assumptions: Asking Better Questions in Business
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In this episode of Intentional Change, Shawn FitzGerald sits down with Vada Grantham, CEO of Revelations Research Solutions, to explore the power of asking better questions and listening to customers with intention.
Vada shares how market research goes far beyond surveys—it’s about uncovering insights that reveal why people buy, what truly matters to them, and how businesses can avoid costly mistakes. From blind spots caused by emotion to websites that silently drive customers away, Vada explains how research helps business owners see clearly, adapt quickly, and make smarter decisions.
You’ll discover:
- Why assumptions can quietly sabotage great ideas
- How better questions uncover human behavior
- The surprising ROI of research for both startups and large firms
- What your website might really be saying to customers
- How to balance gut instincts with data-driven clarity
If you’ve ever wondered how to uncover what customers are really thinking, this episode is for you.
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