Épisodes

  • AI Content Volume Won’t Save You with Jessica Rosenberg Head of Brand at AirOps

    AI Content Volume Won’t Save You with Jessica Rosenberg Head of Brand at AirOps
    Jan 22 2026
    Your brand content isn’t “scaling.” It’s getting cloned into beige mush by AI—and your buyers can smell it. In a world where everyone can publish 10x more, “more” doesn’t win. Better wins.

    In this episode, Jessica Rosenberg (Head of Brand at AirOps) delivers the reality check B2B teams keep dodging: AI doesn’t make marketing magically faster—it makes mediocre faster. Jessica unpacks why AI search raises the stakes on quality, how “AI-first” brands build movements (not feature piles), and why the new moat isn’t content volume—it’s taste, narrative, and systems that actually improve over time. If your strategy is “prompt → post → pray,” this one’s going to sting (in a helpful way).

    We also explore:
    • The brand-building cheat code in 2026: education that changes behavior, not sales enablement in a trench coat
    • The two-pizza team advantage: how a tiny crew shipped a six-week rebrand with speed and sanity
    What a real AI workflow looks like (hint: it’s not a prompt with a fancy name)
    And much more.
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    45 min
  • AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune

    AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
    Jan 15 2026
    Your SEO traffic isn’t “dipping.” It’s getting mugged in broad daylight by AI Overviews and answer engine output.

    In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don’t “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).

    We also explore:
    • The 3 pillars of AI visibility: coverage, structure, authority—and how they map to modern content strategy
    • Why AI answers are non-deterministic (and why measuring “one prompt” is fake confidence)
    • How “first paragraph” becomes the new “first page” in a voice-first world
    • The underrated power move: fixing brand misalignment across directories and third-party sources
    • Why YouTube and timecodes may be the most practical AEO play hiding in plain sight
    • And much more.
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    43 min
  • Taste as a Secret Weapon with Jeff Stark of Suki AI

    Taste as a Secret Weapon with Jeff Stark of Suki AI
    Jan 8 2026
    Your brand isn’t losing to “faster” AI teams. It’s losing to the ones protecting their humanity. As generative tools flood feeds with beige, lookalike creative, the real threat isn’t robots—it’s your team quietly lowering the bar. Are you using AI to unlock better ideas…or to justify shipping forgettable work faster?

    In this episode, Jeff Stark, Head of Creative at Suki AI, gets brutally honest about what AI can’t do: develop taste, earn trust, or build a point of view. He shares how Suki—an AI healthcare company—thinks about ambient clinical intelligence and why their creative approach starts with real clinicians, real stories, and craft that doesn’t feel like it came out of a content vending machine.

    We also get into:
    • Rebrands as high-stakes bets: the real variable isn’t color—it’s courage.
    • Art vs. design: why “beautiful but useless” is the most expensive mistake in B2B.
    • Jazz-room leadership: running creative teams like improv, not assembly lines.
    • AI as assist, not author: a “bookend” model that keeps humans in the creative core.
    • Living an integrated life and how one’s faith and beliefs should show up in every aspect of their lives.
    • And much more.
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    47 min
  • How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling

    How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling
    Jan 2 2026
    Your brand isn’t losing to competitors, it’s getting flattened by “good enough.”
    In a world where AI can generate passable B2B content in seconds, bland isn’t safe. It’s fatal.

    In this episode, Dan Schwer of Rippling breaks down what brand actually looks like inside a 6.000-person SaaS company with a creative team of 15. We go straight at the uncomfortable stuff: why “brand vs. demand” is a lazy (and expensive) debate, how a brand refresh becomes a business lever (not a design hobby), and what it takes to keep quality high when the org is moving at startup speed and the pipeline still wants receipts.

    If you’re still treating brand as the “pretty layer” on top of performance, this one’s going to sting — in a useful way.

    We also cover:
    • Brand ROI without the fantasy math: Measuring impact through speed, scale, and craft.
    • The “brand vs. demand” trap: Why the fight is fake — and what actually drives pipeline.
    • Video as the new moat: Product launches, customer stories, and earning attention in B2B.
    • AI won’t fix bad taste: Where AI helps, where it slows you down, and why judgment still wins.
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    57 min
  • The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin

    The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
    Dec 18 2025
    Your brand isn’t losing to competitors, it’s drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear.

    If LLMs can write what you ship in 10 seconds, why would a buyer choose you?This week, Sylvia LePoidevin delivers the reality check B2B marketers have been dodging: content volume is a commodity, brand is the moat. We dig into how AI-native teams actually work (tastemakers and operators), why “helpful” guides are table stakes, and how human stories, conviction, and point of view become the only defensible edge in a world where production is free.

    We also get into:
    • Content brands > corporate blogs: Building something people follow, not just something you publish.
    • Helpful is dead: Why every piece needs a person, a story, and a spine—or it’s AI fodder.
    • Anchors and distribution: Human-made “anchor” content, AI-powered repurposing, zero soul lost.
    • Manifestos, not messaging decks: Founder-fueled conviction as the real brand operating system.
    • Brand as last moat: Community, ecosystem marketing, and taste as the next-gen B2B unfair advantage.
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    40 min
  • SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter

    SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
    Dec 11 2025
    Your brand isn’t losing to competitors, it’s getting ghosted by the algorithm. As AI eats search, the “spray and pray” content playbook turns invisible. Are you training the models…or training your team to burn cash?

    This week, Jenna Hannon, Founder & CEO of Hatter, drops a State of the Union that B2B marketers need to hear: SEO isn’t dead, AEO (AI Engine Optimization) is here and lazy tactics are DOA. We unpack why LLMs reward actual marketing (crisp messaging, specific content, real PR) and punish AI-slop; how to merge SEO, AEO, and content into one motion instead of siloed teams; and why product marketing is the new growth core powering every channel.

    We also get into:
    • SEO → AEO: Same inputs, new outputs and the extra layers that matter now.
    • Quality > quantity: Why “programmatic, no-human” content craters (and how Google/LLMs sniff it out).
    • Metrics that matter: Beyond traffic to AI visibility, context, and link-back citations that convert.
    • Org design for 2026: Product marketing as the engine; experts in the loop; PR that teaches LLMs.
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    51 min
  • Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong

    Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
    Dec 4 2025
    Your funnel isn’t broken, but your nerve is. “Best practices” are just average practices with better PR. If every headline, homepage, and hot take sounds the same… what’s the one bold move that makes you unforgettable?

    In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, torches the safe playbook and helps us build a braver one: a sharp, differentiated POV that slices through “sea of sameness” B2B. We get brutally practical on how to stop shipping beige content, why the CEO (not marketing) owns the brand, and how psychological safety unlocks the kind of creative risks that actually move pipeline.

    We also cover:
    • Why “best practices” guarantee mediocrity and how to replace them with courageous bets.
    • How to punch above your weight at tentpole events without buying the $500K booth.
    • The 3-part brand promise test (and how most orgs break it in customer support).
    • How to interview your CEO and Sales for risk tolerance before you take the job.
    • Using AI to kill drudgery, not taste so your POV stays unmistakably human.
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    52 min
  • Tomato Sauce and the Stories Behind What We Buy with Andrew Lee of Microsoft

    Tomato Sauce and the Stories Behind What We Buy with Andrew Lee of Microsoft
    Nov 20 2025
    Marketing is drowning in AI sludge, vanity dashboards, and “spray and pray” content. Your brand is getting lost, not because your product is weak, but because your taste is.

    In this episode, we sit down with Andrew Lee, Partner Marketing Leader at Microsoft, to torch the illusion that more content equals more impact. Together, we unpack why “brand vs. performance” is a fake fight, why taste is the last unfair advantage, and how to build owned distribution that survives algorithm mood swings. Your CMO will either thank you or feel attacked.

    We also cover:
    • Annual planning as a power move: kill random acts of marketing.
      Turning founder POV into a scalable channel (without turning them into a dancing bear).
    • How to benchmark “taste” (with simple, brutal quality bars your team can actually use).
    • Converting narrative into numbers: story→search→sales enablement→SQLs.
    • The “No Rented Moats” playbook: email + podcast + events > social roulette.
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    1 h et 3 min