Ben Wilkes - Tom Tom Foundation Program Manager
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Ben Wilkes - Tom Tom Foundation Program Manager
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How does a small city cultural festival and conference thrive, let alone survive a pandemic? Ben Wilkes sat down with me to discuss how the Cities Rising Project based in Charlottesville, Virginia switched gears from a live in person festival and conference to a virtual platform over 2020 and how they are moving forward into 2021. Tune in to find out how sponsorship, engagement and overall production has changed for them and how they are still able to capture their audience in the virtual world. We talk about the importance of team interaction while working from home, and how sometimes the best collaborations happen when you are your teammates have a non-business mid-day chat.
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