A reporter’s instincts, a producer’s toolkit, and a strategist’s vantage point—Joshua Altman brings all three as he walks us through his path from the newsroom to leading as a fractional chief communications officer. We dive into the real work of shaping perception and building trust, and why the best comms leaders think in systems, not silos.

Joshua shares how a decade of hands-on content and video production evolved into guiding growth-stage companies and government teams through complex messaging challenges. We compare government’s layered approvals with private-sector speed, explore why internal emails must align with public posts, and show how a fractional CCO orchestrates agencies, sales, and product timelines so promises match delivery. Along the way, we unpack the PESO model, practical review-response tactics that actually protect revenue, and the mantra that keeps brands out of trouble: be the signal, not the noise.

AI takes center stage as a force multiplier when handled with rigor. Joshua explains how to use AI for research, outlines, and style consistency—always with verification, sources, and a “pause for confirmation” step. We talk persona-building that goes beyond demographics into behavior and context, and why micro and nano influencers often move the needle more than celebrity accounts. Platform strategy gets specific too: when Pinterest drives outsized results, how LinkedIn anchors B2B credibility, and what to do when economic uncertainty makes full-time hiring risky.

If you’re a founder juggling PR, a marketer drowning in channels, or a student plotting a career in a shifting media landscape, this conversation offers a clear framework for integrated communication that compounds trust over time. Subscribe, share with a colleague who needs a comms reset, and leave a quick review to tell us what you want us to tackle next.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.