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Nik Richie — founder of the controversial gossip site TheDirty.com — sits down on Basement Talk to reveal the behind-the-scenes world of celebrity scandals, viral internet culture, and PR manipulation. From breaking massive celebrity stories to fighting lawsuits that shaped the internet, Nik shares wild stories about athletes, influencers, Hollywood, and how social media actually works behind the curtain.

He talks about the rise of civilian paparazzi, the truth about viral scandals, influencer culture, PR strategies, and why clips—not podcasts—drive the internet today.

If you’re interested in media, viral content, influencer marketing, and internet history, this episode is packed with insights.

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WEBSITE: basementtalk.com
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WEBSITE: basementtalk.com
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WEBSITE: basementtalk.com
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WEBSITE: basementtalk.com
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PODCAST ON Spotify: https://open.spotify.com/show/78CFLd7Imi0fyRRSKRkm0j

PODCAST ON Apple: https://podcasts.apple.com/us/podcast/basement-talk/id1719375700

WEBSITE: basementtalk.com
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#basementtalk #wyatthammond #skateboarding

00:00 – Meet Wyatt Hammond: 11-year-old skate phenom
02:13 – How a neighbor’s board changed everything
04:20 – The origin of the gold helmet
05:18 – From soccer to skating — early athletic roots
08:00 – First sponsor & the move to street skating
10:13 – Ryan Sheckler connection + Hollywood 16 story
17:25 – Becoming the youngest with an official SLS street part
24:22 – Training with elite athletes under coach Joe
34:07 – Hardest slam: breaking his wrist & coming back stronger
42:01 – Imagination in skateboarding — creating your own style
48:17 – Goals: SLS champion, Olympian, and future legend

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Sunny Suljic pulls up to Basement Talk for a wide-open convo on LA’s culture shift, the money in skateboarding, how The Killing of a Sacred Deer led to Mid90s, starting God of War at eight, the wild “broken-leg pilot” story, going all-in on music, and launching his own production company. Tour on deck, scripts in motion—let’s cook.

00:00 – Intro
00:23 – Sunny Suljic joins Basement Talk
00:49 – LA then vs. now (Fairfax/Supreme era → post-COVID)
02:19 – Born in Atlanta → Moved to LA for acting & skating
04:17 – Starting skating at age 4–5
06:38 – “Is skateboarding dying?” + money talk & SLS/Dana White
10:20 – Next-gen skaters are INSANE
12:10 – GTA V vs. real-life LA 😂
13:39 – First LA grind & early auditions
14:44 – Booking Criminal Minds ✔️
16:35 – The BROKEN LEG pilot story 🤯
22:18 – Selecting roles after Mid90s
23:46 – How Sacred Deer helped him land Mid90s
26:12 – Landing roles through friends & networking
26:46 – Acting + skating combined for Mid90s
27:59 – God of War at 8 years old (legend begins)
30:05 – School on set + child actor grind
31:47 – Spielberg callback & audition realities
34:44 – Handling rejection & stage fright
36:08 – Dream roles (Joker era?)
38:19 – Movies, theaters & box office talk
40:00 – “True age” casting vs. reality
41:20 – What makes a GREAT director
42:37 – Music start on FL Studio & viral SoundCloud song
47:13 – YouTube beats & keeping music organic
48:53 – Collabs & creative vision
49:13 – Skate mentality = success formula
50:56 – Meeting Baby Keem & expectations vs reality
52:16 – Fashion, New York & RTA moment
54:17 – Skating vs Moto debate
58:44 – The future of skating (Wyatt Hammond mention)
1:01:23 – GTA content idea + Tour announcement 🚐🎤
1:01:46 – Tour cities (US + Canada)
1:03:07 – Studio collab talk
1:04:06 – New production company “Intrusive Thoughts” 🎬
1:04:26 – Outro & subscribe ❤️

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What starts as a sticker turns into a global sports frenzy. Marty Burns walks us through the wild rise of Power Balance—getting Shaq, Derrick Rose, A-Rod, Madonna, and even Jay-Z involved—before a single headline nukes it all. Placebo or legit edge? Massive margins, 60+ countries, and the exact moment it collapsed. Plus: how he’s running it back with Ripped Jerky and a new sports complex with Tim Tebow & John Elway. Buckle up.

00:00 — Cold open: “Our first show back”
00:49 — The Basement Talk origin story
02:37 — Meet Marty Burns & the product on the table
03:44 — From medical flop to “it’s literally a sticker”
06:00 — Steve Kerr → Shaq: the first domino
07:37 — Shaq wears it in-game (and hits free throws?!)
10:45 — A-Rod, Madonna & Guy Oseary, Jay-Z enter the chat
12:29 — Pre-Instagram growth: Boys & Girls Clubs, Facebook, pop-ups
15:34 — The influencer era before “influencers” (D-Rose MVP season)
21:39 — Unit economics: $0.78 cost → $30 retail; CNBC Product of the Year
29:17 — 60+ countries, million-dollar distribution rights
31:24 — Colorways, leagues, and cease-and-desists → real licenses
39:57 — The exact moment the downfall began (TMZ headline)
41:56 — “Fraud?” money-back guarantees & the Australia problem
50:01 — Bankruptcy, a $57–64M lawsuit & selling for $6M
56:32 — Another rocket ship: Hyperice to $1B (and hard lessons)
1:00:59 — Closing

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