In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, Steven Baumgaertner and Jeff Solomon speak with Menachem Wolf of TecEx about the realities of global expansion in branded merchandise. The conversation explores cross-border logistics, compliance, customs, and risk management—and why strong infrastructure is essential before scaling internationally. A deep dive into how trust, structure, and smart fulfillment models enable brands to grow worldwide without losing control, speed, or credibility.

In this episode of BRANDED WOR(L)DS, Steven Baumgaertner and Jeff Solomon sit down with Joseph Sommer, Founder & CEO of Whitestone. They explore how trust, culture, and long-term partnerships become a scalable business strategy—and why credibility matters more than visibility in today’s branded merchandise industry.

Steven and Jeff speak with the founders of Brandcharger about creating high-quality tech accessories with global appeal. The episode explores innovation, design standards, and sustainability, as well as Brandcharger’s unique ability to merge lifestyle trends with functional products that elevate modern branded merchandise worldwide.

Following the powerful first installment, Part 2 of the MERCH 2030 special continues the unscripted transatlantic conversation between Jeff Solomon, Rod Brown, and Steven Baumgaertner. This episode goes deeper into execution, leadership responsibility, and the real-world consequences of today’s strategic decisions. The discussion explores how business models must evolve, why courage and mindset matter more than ever, and what it truly takes to shape the future of branded merchandise—beyond trends, products, or short-term thinking.

In this episode, Steven and Jeff talk with Storm Creek’s leaders about building an outdoor-inspired apparel brand driven by sustainability, innovation, and purpose. They explore responsible sourcing, community impact, and how Storm Creek blends performance design with environmental commitment to shape a more conscious future for branded apparel.

BRANDED WOR(L)DS and Why It Matters join forces for a special transatlantic episode exploring MERCH 2030, the bold new industry blueprint by Steven Baumgaertner. Together with Jeff Solomon and Rod Brown, he unpacks the forces transforming branded merchandise — from evolving supply chains and sustainability demands to multisensory experiences and data-driven creativity. This unscripted, unfiltered conversation delivers rare insight from three leading voices. MERCH 2030 will be available in Europe and the U.S.

This episode explores ASI’s evolution into a digital powerhouse for data, education, and media. Steven and Jeff speak with Tim Andrews about technology-driven growth, global industry shifts, and how research, platforms, and storytelling are reshaping the future of promotional products worldwide.

From a small Swedish town to a global portfolio of over 40 brands, Torsten Jansson has built New Wave Group on patience, craftsmanship, and long-term vision. In this episode, Steven and Jeff talk with the founder and CEO about leading with independence, protecting creativity through growth, and why building slow might be the fastest way to truly matter.