Couverture de Authentic As F*ck with Sun Yi

Authentic As F*ck with Sun Yi

Authentic As F*ck with Sun Yi

De : Sun Yi
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À propos de cette écoute

 Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!Copyright 2025 Sun Yi Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • Veronica Romney: Why Some Brands Have A Cult Following

      Veronica Romney: Why Some Brands Have A Cult Following
      Jan 30 2025
      Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/Warning: this episode might give you an identity crisis 😅Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.It was a super interesting conversation. Enjoy!Chapters:00:00 - Trailer01:40 - The Jaguar rebrand: good or bad identity marketing?06:20 - What is identity marketing and how Harley Davidson does it11:57 - Inclusivity vs exclusivity in branding14:52 - Controversies in political marketing20:34 - Does identity marketing create a divided world?25:50 - Challenges of public perception37:27 - Flip flopping based on audience reaction40:27 - What role does convictions play in branding?43:17 - How changing beliefs affect identity marketing46:57 - Why strong convictions are so powerful51:07 - Some example of brands who do identity marketing well01:03:39 - Building a personal brand with identity marketingFollow Veronica:Homepage: https://www.veronicaromney.com/The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/Instagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/YouTube: https://www.youtube.com/@vromneyX: https://x.com/vromneyFacebook: https://www.facebook.com/veronicaiglesiasromney/Threads: https://www.threads.net/@vromneyFollow me: Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiYouTube: https://www.youtube.com/@SunYiCoThreads: https://threads.net/@sun.yiX: https://x.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook:
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      1 h et 8 min
    • Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy

      Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy
      Jan 16 2025
      Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation.We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy!Chapters:01:04 How to get famous guests on your podcast04:03 Practical tips on approaching guests01:07 How to get better at interviewing10:06 What drove Scott to become an entrepreneur13:59 The reality of financial security20:06 Why every entrepreneur should learn sales25:52 Motivation behind high performers30:51 Defining success and lifestyle choices35:11 Where ambition comes from other than money41:16 Why Scott started a podcast46:56 Tips on growing your podcast58:50 The problem with most course sellers01:02:41 YouTube/podcast vs. social media01:04:36 Monetization in podcasting01:06:50 How long does it take to monetize a podcast01:11:34 The long-game mindset for success01:14:12 Childhood influences on money mindset01:18:17 Process of testing contentFollow Scott:Homepage: https://www.scottdclary.com/Success Story Podcast: https://www.successstorypodcast.com/YouTube: https://www.youtube.com/c/scottdclaryInstagram: https://www.instagram.com/scottdclary/LinkedIn: https://www.linkedin.com/in/scottdclary/X: https://x.com/scottdclaryFacebook: https://www.facebook.com/scottdclarypageTiktok: https://www.tiktok.com/@scottdclarypageThreads: https://www.threads.net/@scottdclaryFollow me:Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiYouTube: https://www.youtube.com/c/SunYiCo/TikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook:
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      1 h et 26 min
    • Brendan Kane: The Man Who Unlocked The Science Of Going Viral

      Brendan Kane: The Man Who Unlocked The Science Of Going Viral
      Jan 9 2025

      Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/

      Download "The Guide To Going Viral" for FREE!

      Go to: https://hookpoint.com/aaf

      In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!

      I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.

      Chapters:

      00:00 - The Art of Crafting Hooks

      02:56 - Understanding the Generalist Principle

      05:52 - Navigating Client Pushback

      08:29 - The Importance of Storytelling Formats

      11:30 - Researching Content Effectively

      14:48 - Quality vs. Quantity in Content Creation

      17:29 - Mindset and Success in Social Media

      20:48 - Finding Your Unique Format

      22:54 - Overcoming Perceived Boring Content

      29:51 - The Power of Reaction Formats

      31:42 - Understanding Virality and Audience Engagement

      33:53 - The Myth of One-Time Virality

      35:11 - Maximizing Podcast Clips for Virality

      38:03 - Creating High Stakes in Content

      44:13 - Evolution of Social Media Strategies

      48:38 - Platform-Specific Content Strategies

      52:23 - Debunking Common Myths in Content Creation


      Follow Brendan:

      Homepage: https://brendanjkane.com/

      Hook Point: https://hookpoint.com/

      Free Book Download: https://hookpoint.com/aaf

      Instagram: https://www.instagram.com/brendankane

      LinkedIn: https://www.linkedin.com/in/brendanjkane/

      Facebook: https://www.facebook.com/BrendanJamesKane/

      YouTube: https://www.youtube.com/c/brendankane

      X: https://x.com/BrendanKane2


      Follow me:

      Homepage: https://sunyi.co

      Night Owl Nation: https://sunyi.co/night-owl-nation/

      Instagram: https://instagram.com/sun.yi

      YouTube: https://www.youtube.com/c/SunYiCo

      TikTok: https://tiktok.com/@_sun.yi

      Twitter: https://twitter.com/_sun_yi

      LinkedIn: https://linkedin.com/in/sunyi-nightowls/

      Facebook:

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      58 min
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