In this episode #18 of Audience Architect, we sit down with Megan Wray Schertler, Co-Founder and Managing Director of In Real Life Media, a strategy and execution studio helping independent publishers turn their magazines into modern, revenue-generating platforms—without losing the cultural magnetism that makes them special.

Megan draws from her unique experience on both sides of the industry—leading brand and publishing strategy for titles like CR Fashion Book, Fantastic Man, and Interview, and co-founding Case Sensitive, a thought-leadership event exploring the future of print.

We unpack how she’s helping publishers and brands design smarter ecosystems where print and digital actually strengthen each other—and why a new generation, including Gen Z, is rediscovering print as a medium for meaning, connection, and belonging.

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AI is revolutionizing how we create, market, and monetize media, but it’s also

rewriting the rules on trust, consent, and data governance. In this captivating episode of

Audience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch of

Omeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice.

From demystifying GenAI and agentic AI to navigating risks, frameworks, and organizational

accountability, we unpack how leaders and employees can harness AI’s power without losing

sight of ethics, compliance, or value. Whether you’re building smarter campaigns or smarter

products, this is your roadmap to impactful, yet responsible AI use.

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What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape.

We explore:

• How U.S.–Canada trade friction is impacting media
• Strategies for audience development and omni-channel growth
• How to thrive in a fractured attention economy

Whether you're in publishing, marketing, or media strategy, this episode is packed with forward-looking insights and real-world leadership lessons.

🎧 Available on demand now.

#publishing #media #B2B #MACMA #audiencedevelopment #ScottJamieson #marketingstrategy #trends

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