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App Marketing by App Masters

App Marketing by App Masters

De : Steve Young
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 Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.Steve Young Economie Marketing et ventes
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  • How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

    How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets
    Mar 3 2026
    How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit.You'll learn:✅ How to sell apps on Flippa✅ Common mistakes founders make during exits✅ When it’s the right time to sell your startup✅ Why distribution matters more than productSteve also explains how he scaled App Masters from a side hustle into a 30+ person global team, and why he shifted from selling businesses to acquiring them.If you’re a startup founder, SaaS operator, app developer, or entrepreneur thinking about selling your company, this episode breaks down the exit process step by step.🚀 #1 Platform to Buy & Sell Online Business:https://referral.flippa.com/j7zo8so2ql98🚀 Join the App Founders Community:www.appfounders.coWork with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: ⁠⁠https://youtu.be/Zh1E8ewIddo*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    25 min
  • App Monetization: Paywalls, Pricing & Revenue Growth Strategies

    App Monetization: Paywalls, Pricing & Revenue Growth Strategies
    Feb 28 2026

    In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s MAMA San Francisco 2026.

    With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it’s about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.

    Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.

    This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.

    You’ll Learn:

    ✅ How top apps structure paywalls to increase conversions

    ✅ The smartest way to use trial-to-discount and paid intro offers

    ✅ How to recover lost revenue with winback and triggered discount strategies

    ✅ Pricing psychology tactics that increase ARPU without hurting conversion

    Learn More:

    Subscribe to the newsletter and get free access to the App Growth Playbook:

    https://appmasters.com/appgrowth-playbook/

    You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU

    *********************************************

    SPONSORS

    Still designing, resizing, and uploading screenshots manually?

    AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

    Trusted by more than 100K developers and ASO experts worldwide.

    Try it free: https://appscreens.com/?via=am

    *********************************************

    Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com

    *********************************************

    If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.

    It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.

    What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.

    And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.

    If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

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    57 min
  • App Marketing 101: How to Grow in a Crowded App Market

    App Marketing 101: How to Grow in a Crowded App Market
    Feb 24 2026
    With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster.If you’re struggling to get downloads, this is the uncomfortable truth about app marketing in 2026.You’ll Learn:✅ The #1 mistake founders make in app marketing✅ Why distribution beats product in 2026✅ How to use ASO for organic growth✅ Why Apple Ads is the best starting point✅ The “get the refund” mindset for growth✅ A controversial lifetime free growth hack (that still works)💡 Key Takeaway:App marketing is about finding your distribution channel first.Features are easy.Traffic is hard.Distribution wins.If you're serious about growing your app downloads in 2026, focus on channel market fit before writing another line of code.Want help with your app marketing strategy?👉 Work with us: https://appmasters.com👉 Join our founder community: https://appfounders.coConnect with Ethan Keiser:https://www.instagram.com/itsethankeiser/You can also watch this video here: ⁠⁠https://youtu.be/4ivLHY6PcD0*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************If you’re advertising your growing mobile app, you need a measurement partner you can actually rely on — and that’s where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You’ll know what’s driving real results, and what’s just noise.What teams love about it? It’s stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you’re ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************
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    18 min
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