Most insurance agents know they should market—but very few stay consistent long enough to actually win. In this episode, Roy Snarr sits down with Luke Acree , president of @Remindermedia , to break down a concept every agent needs to understand: the Frequency Illusion. If prospects feel like they “see you everywhere,” they’re far more likely to trust you—and choose you—when the time comes to make a decision. In this conversation, you’ll learn:
• Why consumers choose the most familiar agent, not the “best” one
• How consistent visibility builds trust without sounding salesy
• Why transactional marketing turns prospects off
• How print, digital, and social work together to keep you top of mind
• Why relationship marketing beats chasing cold leads every time
• How referrals naturally increase when you focus on value instead of pitching This is especially powerful for agents working in annuities, Medicare, Social Security, and retirement planning, where timing matters and trust is everything.
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Disclosure & Disclaimer: This content is for educational and informational purposes only and is not intended as financial, legal, tax, or investment advice. I am not acting as a fiduciary, CPA, tax advisor, or attorney. Always consult with your own licensed financial advisor, tax professional, or attorney before making any financial decisions. I am not affiliated with, endorsed by, or acting on behalf of the Social Security Administration, Medicare, the U.S. government, or any other government agency. Any references to government programs are for educational purposes only. Opinions expressed are my own and are based on general principles, which may not apply to your individual situation. All financial products involve risk, including the potential loss of principal. Past performance is not a guarantee of future results. Insurance and financial product availability, features, and guarantees vary by carrier and state. Guarantees, if any, are backed solely by the financial strength and claims-paying ability of the issuing insurance company. Viewers are encouraged to conduct their own independent due diligence before purchasing any financial or insurance product. Nothing contained in this content constitutes an offer, solicitation, or recommendation to buy or sell any specific product or security. By viewing this content, you acknowledge that you are solely responsible for your financial decisions.
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