Aaron Gaeir is the CEO and founder of GDX Studios, he has an amazing marketing agency founders story that stretches decades. Not only has he built and sold many agency businesses over the years, he approaches life and business through an ethical and philosophical lense that means his businesses operate transparently and through equity ownership. He creates high culture companies with his team, who are all on the same page and invested in the ultimate outcome. Listen to his ideas on PLUs and buckets, which are a fantastic life framework for anyone in business including agency owners.

Kevin Wassong is a digital marketing guy from since it began in the early 90s. He's worked at c-suite and board level at the likes of Wunderman Thompson, WPP, WPP.com, iAB, etc, etc. Kevin takes us through some insightful holding company acquisitions, giving us raw accounts of how it works AND doesn't work. He explains what companies are looking for when they're doing M&A deals, how they structure the deals and post integration issues. He also discusses the future of marketing and how he's now solving one of the biggest mysteries in marketing, attribution, with his new startup INTEG:Advisors which is using the latest in cutting edge tech and AI.

Andy Friedlander has built one of the number one sporting events agencies in the UK, having grown the business from a TV and sports event presenting career he built an agency business that caught the eye of large UK events company Smyle, a business backed by PE firm Rockpool. After nearly a year of courtship the deal was finally closed in the summer of 2022 and The Sports Presentation Company has been successfully integrated into the Smyle business. Andy is happy where he landed and was thankfully willing to share his experience of selling and how to get the best exit if you run an agency yourself. Join us as we discuss the pitfalls and the good stuff when it comes to selling your agency business.