For those who truly live the outdoor lifestyle, the work has never been about recognition or applause. It is about time spent in the field, lessons earned through experience, and a responsibility to pass on knowledge so traditions endure. That philosophy defines the American Outdoor News Lifetime Achievement Award, and it is why this year’s honor is awarded to Kevin Reese.

Kevin Reese represents the values that define the outdoor community. His lifelong dedication to hunting, shooting sports, conservation, and mentorship has left a lasting impact across the outdoor industry. Through decades of consistent leadership and service, Reese has helped shape both individual careers and the future of the outdoor lifestyle.

Kevin Reese is more than a recognizable name—he is a trusted leader whose influence spans generations. Known for his integrity and steady leadership, Reese has always prioritized the long-term strength of the outdoor industry over personal recognition.

Throughout his career, he has been deeply involved in guiding young hunters, supporting new shooters, and promoting ethical participation in the outdoors. His work has strengthened education, safety, and respect for the traditions that define hunting and shooting sports. Whether working directly in the field or supporting initiatives behind the scenes, Kevin Reese has consistently focused on preserving what matters most.

Mentorship is central to Kevin Reese’s legacy. He has invested countless hours helping others grow, learn, and succeed—often without acknowledgment. From mentoring outdoor communicators to supporting emerging leaders, Reese has played a vital role in developing voices that now help tell the story of the outdoor lifestyle.

His leadership is rooted in integrity. Kevin Reese understands that the future of the outdoor industry depends on ethical standards, responsible participation, and a willingness to guide the next generation. This commitment has earned him widespread respect across hunting, shooting sports, conservation organizations, and outdoor media.

The American Outdoor News Lifetime Achievement Award recognizes individuals whose influence extends far beyond personal accomplishments. It honors those who dedicate their lives to preserving the outdoor lifestyle and ensuring it remains strong, relevant, and accessible.

Kevin Reese’s career reflects that mission in every way. His advocacy for youth participation, responsible firearm ownership, and conservation has helped protect time-honored traditions while encouraging thoughtful growth. Through leadership and mentorship, Reese has strengthened the foundation of the outdoor industry for generations to come.

Kevin Reese is deserving of the American Outdoor News Lifetime Achievement Award because his contributions are meaningful, lasting, and rooted in service. His impact is measured not by titles, but by the people he has guided, the standards he has upheld, and the legacy he continues to build.

American Outdoor News is proud to recognize Kevin Reese for a lifetime of dedication to the outdoor community and the traditions that define it.