It's the end of an era, and what a chapter it was. Red Bull, the brand that brought Dylan and Aaron together, has graduated Dylan from their official athlete roster. It felt like the perfect time to put the partnership in perspective, with takeaways, stories and lessons from nearly a decade-long partnership. This is the lifecycle of a brand relationship that brings the best out of everyone involved - but, all good things must come to an end.

Show Notes:

Dylan Bowman: https://www.instagram.com/dylanbo/

Aaron Lutze: https://www.instagram.com/superridertv/

Lisa Burnes: https://www.linkedin.com/in/lisa-burnes-670a356/

Red Bull Lost Coast Film: https://www.youtube.com/watch?v=FhbO241F_xE

Campfire Stories - DBo Croatia: https://www.redbull.com/int-en/episodes/dylan-bowmans-tale-of-teeth-and-triumph-campfire-stories-s01-e01

Red Bull - Last Set: https://www.redbull.com/us-en/videos/action-clip-(dirty)-dylan-bowman

Freetrail: https://www.freetrail.com

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